#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open 2026 Greco-Roman Day 1 Results & Highlights

Wednesday, June 3, 2026 - 17:22 By Vinay Siwach

Share this article

ULAANBAATAR, Mongolia (June 4) -- The first day of the Ulaanbaatar Open will feature seven Greco-Roman weight classes. The third Ranking Series stop offers vital Ranking points which will in turn help earn a seed at the World Championships.

WATCH LIVE | LIVE MATCH ORDER | ULAANBAATAR OPEN PREVIEW

14:35: 97kg semifinals - Minho LEE (KOR) showed some fight but eventually fizzled out as Nurassyl AMANALY (KAZ) secured the fall after a 10-4 lead. Amanaly will face Asian silver medalist NITESH (IND) in the final after the Indian defeated Gankhuyag GANBAATAR (MGL), 4-1. 

14:10: The 87kg semifinals took some time but they are done! Azat SALIDINOV (KGZ) finished his semifinal with a 9-0 victory over Seunghwan LEE (KOR) and in the second semifinal, Asian bronze medalist Sunil KUMAR (IND) held on to a 3-1 victory over Luis AVENDANO (VEN) after scoring a turn from par terre in the second period.

Switching to remaining semifinals on one mat!

13:45: An all-Bulgarian final at 82kg! Deyvid DIMITROV (BUL) wins his semifinal 9-1 in the first period against Imur TEMIRBEKOV (KGZ) while Aik MNATSAKANIAN (BUL) blanks Lkhagvasuren DASHJAMTS (MGL), 9-0.

13:30: At 77kg, Amuguleng BAI (CHN) with a four-point throw in the final 10 seconds to stun Bekzat ORUNKUL UULU (KGZ), 7-6, and advance to the finals. Bai was trailing 6-3 but out of nowhere he launches Orunkul Uulu to secure the win. He will face Stoyan KUBATOV (BUL) for the gold medal after he posted a controlled 3-1 win over Yeonghun NOH (KOR)

13:20: No mercy from Iranian duo of Danial SOHRABI (IRI) and Javad REZAEI (IRI) in 72kg semifinals. A very identical bout in their respective matches as both Sohrabi and Rezaei won in 1:39 seconds and score of 9-0. Sohrabi defeated Amanat SAMAT UULU (KGZ) while Rezaei moved past Zhantoro MIRZALIEV (KGZ) and will meet in the 72kg final.

13:15: The semifinals will begin with 67kg. Murat FIRAT (TUR) up against Sachin SAHRAWAT (IND) in the semifinals. He scores a stepout before given a par terre position from which he turns Sahrawat and then lifts him to throw for four points. India challenge the last throw but loses it and Firat wins 9-0. He will face Xinxin JIN (CHN) for the gold medal after Jin upsets Tsuchika SHIMOYAMADA (AUS), 4-2, in the other semifinal.

12:45: Payam AHMADI (IRI) does it! He wins the gold at 55kg after winning his Round 4 bout against Emin CAKIR (TUR), 9-0, his fourth technical superiority win of the morning session. He completed a 17-second win in Round 3. 

12:20: Tsuchika SHIMOYAMADA (AUS) continues his dominant run at 67kg as he beats Karanjit SINGH (IND), 12-3. Singh got the par terre and scored a turn but Shimoyamada used an arm-throw to take a 4-3 lead. He used another arm throw but did not succeed. However, he wrapped Singh's arm around his head to turn the Indian twice and lead 8-3. He used a reverse lift for four points to finish the bout right at the stroke of the break.

12:00: Continuing the round-robin bracket at 55kg, world silver medalist Payam AHMADI (IRI) with two beautiful throws over Davaabandi MUNKH ERDENE (MGL) to win his second bout 8-0. Two more wins and he will claim the gold medal.

11:45: At 97kg, Asian silver medalist NITESH (IND) has to work hard for his 3-1 victory over Juan DIAZ (VEN) in the quarterfinals. Nitesh is the favourite to win the gold medal but still needs two more wins.

11:22: Asian silver medalist Javad REZAEI (IRI) takes less than two minutes to complete a 10-0 win over former U23 world champion Sultan ASSETULY (KAZ) at 72kg. Two Iran wrestlers are entered at 72kg. Apart from Rezaei, Sohrabi is also wrestling in Ulaanbaatar with Iran hoping that they face each other and the winner likely to get the spot on the Iran team for the World Championships.

11:15: European silver medalist Murat FIRAT (TUR) takes some time but manages an 8-0 technical superiority victory over ALAMUSI (CHN) in 4:49 at 67kg.

11:10: No troubles for world bronze medalist and defending champion in Ulaanbaatar, Danial SOHRABI (IRI) as he finishes Borgil TUVSHINBAATAR (MGL) in just a minute and 26 seconds at 72kg. Sohrabi wins 10-0

11:00: Former Asian champion Tsuchika SHIMOYAMADA (AUS) with a statement win over Man Gwang SON (PRK) at 67kg. He got highlight reel going with big four-pointers as he moves on with a 10-1 victory

10:52: Amantur ISMAILOV (KGZ) with a big head lock throw and holds ANIL (IND) for a fall in the opening round bout at 72kg.

10:45: World silver medalist Payam AHMADI (IRI), in a Nordic bracket at 55kg, begins with a technical superiority win over Asian silver medalist LALIT (IND). He scored a takedown to lead 2-0 before given the par terre position. From 3-0, he scored a turn to make it 5-0 and Lalit committed a leg foul which gave two more points to Ahmadi. India challenge the call but it is lost, giving an 8-0 victory to Ahmadi 

10:30: Welcome to Ulaanbaatar Open in the Mongolian capital. Seven Greco-Roman weight classes will kick off the competition.