#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open 2026 Day 1: Gamkrelidze beats Valencia; Sujeet, Lee in finals

Wednesday, February 4, 2026 - 09:34 By Vinay Siwach

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ZAGREB, Croatia (February 4) -- The Zagreb Open 2026 begins with six weight classes in Freestyle -- 57kg, 61kg, 65kg, 70kg, 74kg and 86kg. Stars like Zahid ZALENCIA (USA),  Yoshinosuke AOYAGI (JPN), AMAN (IND) are in action.

Please read the 2026 SEASON PREVIEW on uww.org

WATCH LIVE | LIVE MATCH ORDER | PREVIEW

Here's a recap of the morning session: 61kg medalists are already decided with Austin DESANTO (USA) winning gold and AMAN (IND) finishing with silver. 

Spencer LEE (USA) and Roman BRAVO YOUNG (MEX) will face each other in the 57kg gold medal bout. SUJEET (IND) won two bouts via technical superiority and will now wrestle for gold at 65kg. At 74kg, a big final is set as David CARR (USA) and Yoshinosuke AOYAGI (JPN) will clash. And at 86kg, world champion Zahid VALENCIA (USA) and 79kg world champion Georgios KOUGIOUMTSIDIS (GRE), who is now up at 86kg dropped their opening bouts. However, with Vladimeri GAMKRELIDZE (GEO) making it to the final, Valencia is pulled back while Kougioumtsidis has been knocked out.

13:38: Vladimeri GAMKRELIDZE (GEO), who defeated Zahid VALENCIA (USA) in the opening bout at 86kg, scores a late stepout to take a 2-2 criteria lead and beat Abolfazl SHAMSIPOUR (IRI) at 86kg semifinals. Gamkrelidze will wrestle Parker KEKEISEN (USA) for gold after he scored a 9-5 victory over Ali SAVADKOUHI (IRI) in the other semifinal.

13:20: 74kg semifinals - David CARR (USA) with another technical superiority win at 74kg. He advances to the final after beating Giorgi ELBAKIDZE (GEO) 12-1. Four different takedowns and two gut-wrenches in that win for the American. A huge final coming up as world champion at 70kg Yoshinosuke AOYAGI (JPN) hangs on for a 4-3 win over Seyfulla ITAEV (FRA). The French wrestlers was up 2-1 but Aoyagi scored a stepout and takedown before giving up a stepout but managed to win the bout.

13:05: 70kg semifinals - Sina KHALILI (IRI), U23 world silver medalist, rolls to a 10-0 victory over ABHIMANYOU (IND) using gut-wrenches. He makes it to the final and will wrestle Akaki KEMERTELIDZE (GEO) for the gold medal. The Georgian defended his lead against Caleb HENSON (USA) to win 6-3. After leading 6-0, Kemertelidze gave up a takedown and then a stepout to Henson. But the American could not score the four points needed to win the semifinals.

12:55: 65kg semifinals - SUJEET (IND) continues his dominance at 65kg, beating Joseph MCKENNA (USA), 11-0 in the semifinal in semifinal. He will now wrestle for gold against Peyman NEMATI (IRI) who scored a comeback win over Gamzatgadzhi KHALIDOV (HUN). The Hungarian had a 2-0 lead before Nemati managed to turn it around and complete a 4-2 win

12:40: 57kg semifinals - Spencer LEE (USA) completes a dominant 10-2 victory over Fuga SASAKI (JPN). He managed an early 6-2 and then continued to dominate the match, eventually winning 12-2. He will face Roman BRAVO YOUNG (MEX) for the gold medal after the Mexican defeated Milad VALIZADEH (IRI). Bravo Young kept his false attacks and change of direction was excellent throughout the bout

Semifinals begin at 12:30 local time

So far, world champion Zahid VALENCIA (USA) has suffered a technical superiority loss at 86kg while Takara SUDA (JPN), moving up from 61kg to 65kg, dropped his match against Joseph MCKENNA (USA). At 61kg, Austin DESANTO (USA) has captured the gold medal after winning three bouts in a Nordic bracket

12:15: In what was a virtual final at 61kg, Austin DESANTO (USA) not only needed a victory over AMAN (IND), he also need to win via technical superiority or fall. He does exactly that by pinning Aman after taking an 8-0 lead and win the gold medal at 61kg. Aman finishes with a silver medal.

12:12: U23 world champion SUJEET (IND) finishes his quarterfinal at 65kg with a 10-0 victory over Khamzat ARSAMERZOUEV (FRA) and sets up a quarterfinal against Joseph MCKENNA (USA) who defeated Takara SUDA (JPN) 7-0 in the other quarterfinal.

12:08: Sina KHALILI (IRI) took a 9-1 lead over Ian PARKER (USA) but was gave a stepout with a minute remaining. However, he had little trouble holding on to his 9-3 lead and win his bout at 70kg.

12:00: Olympic silver medalist Spencer LEE (USA) hangs on for an easy 4-0 victory over European silver medalist Azamat TUSKAEV (SRB) at 57kg. He moves into the semifinals in which he will wrestle Fuga SASAKI (JPN)

11:55: Fuga SASAKI (JPN) hangs on for a 7-1 victory over ANKUSH (IND) in 57kg quarterfinals. Sasaki goes for three takedown and one stepout in his win over Ankush who failed to get any attacks going.

11:50: Akaki KEMERTELIDZE (GEO) shuts down Iszmail MUSZUKAJEV (HUN) at 70kg for a 3-0 win. Not much action in the match but Kemertelidze is happy with the win here.

11:45: Roman BRAVO-YOUNG (MEX) continues his excellent form and wins his quarterfinal against Anthony KNOX (USA), 12-2. He will wrestle in the semifinal at 57kg.

11:35: World champion Zahid VALENCIA (USA), who did not concede a single point at the World Championships, drops his quarterfinal against Vladimir GAMKRELIDZE (GEO), 11-0. Gut-wrench from par terre for Gamkrelidze

11:25: Former U20 world bronze medalist ANKUSH (IND) uses the Figure 4 turn to great effect to beat Ali YAHYAPOUR (IRI), 11-0, at 57kg. Ankush has long been seen as the biggest challenge to Olympic bronze medalist AMAN (IND) at the weight class

11:15: Zahid VALENCIA (USA) off to solid starts at 86kg as he takes out Sandeep MANN (IND) 11-0 in the opening bout at 86kg. Valencia is the world champion at 86kg, a title he won at the same Arena Zagreb in September last year

11:05: Yoshinosuke AOYAGI (JPN), world champion at 70kg, makes his 74kg debut with a controlled 6-1 victory over James GREEN (USA). Aoyagi scored a stepout to lead 2-1 before scoring two counter takedowns to finish the bout as the winner.

10:55: David CARR (USA) took his own time to get going but he manages a victory via fall over Aliakbar FAZLI (IRI) after building a 13-2 lead at 74kg.

10:45: World champion at 79kg Georgios KOUGIOUMTSIDIS (GRE) seemed in complete control of his first bout at 86kg against Abolfazl SHAMSIPOUR (IRI), leading 6-1 with a minute remaining. However, Shamsipour mounts a comeback, scoring six points in the final minute and beat the Greek world champion 7-6  

10:40: First period technical superiority, 10-0, win for AMAN (IND) against Giorgi GONIASHVILI (GEO) who is in action for the first time since winning a gold medal at the Ulaanbaatar Open in June last year.

10:30: Welcome to the Zagreb Open Ranking Series. Day one of the competition and we have six Freestyle weight classes in action. Multiple Olympic and world medalists in action today.