United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

U.S. Wins Four Golds at Zagreb Open; World Champ Valencia Stunned

Wednesday, February 4, 2026 - 22:40 By Vinay Siwach

ZAGREB, Croatia (February 4) -- Four months ago, Zahid VALENCIA (USA) seemed untouchable.

He had stunned Arena Zagreb with a victory over Kamran GHASEMPOUR (IRI), eventually cruising to 86kg gold at the 2025 World Championships without conceding a single point.

On Wednesday, Valencia returned to Arena Zagreb, but the script flipped. Vladimeri GAMKRELIDZE (GEO), a former world silver medalist at 79kg, blanked the world champion 11-0 at the season-opening Zagreb Open Ranking Series.

While Valencia recovered to claim bronze, it was international debutant Parker KECKEISEN (USA) who rose to the occasion, taking gold after defeating Gamkrelidze.

Zahid VALENCIA (USA), red, tries to fight a gut-wrench against Vladimeri GAMKRELIDZE (GEO). (Photo: United World Wrestling / Amirreza Aliasgari)

Valencia wasn't the only giant to fall during a chaotic Wednesday. Olympic bronze medalist AMAN (IND) was pinned, and Asian champion Takara SUDA (JPN) left without a medal. Meanwhile, world champion Yoshinosuke AOYAGI (JPN) missed the top spot, and Georgios KOUGIOUMSTIDIS (GRE) saw his 86kg debut end in the opening round.

Despite the upsets, the United States dominated, winning four of the six available gold medals. Spencer LEE (USA), David CARR (USA), and Austin DESANTO (USA) joined Keckeisen atop the podium.

At 65kg, U23 world champion SUJEET (IND) continued his rise and captured the gold medal in a dominant fashion.

For Iran, the only gold medal came through Sina KHALILI (IRI) who outscored his opponents 42-3 in four bouts.

Parker KECKEISEN (USA) won gold medal at Zagreb Open, his debut international tournament. (Photo: United World Wrestling / Amirreza Aliasgari)

Keckeisen's golden debut

While Zahid Valencia was the heavy favorite at 86kg, it was Keckeisen who stole the spotlight. Keckeisen flew under the radar to reach the final after a gritty 9-5 victory over Ali Savadkouhi (IRI).

In the final, Keckeisen entered as the underdog against Gamkrelidze. He maintained a 3-1 lead with under a minute remaining. The match defining moment came when Gamkrelidze scored a stepout and challenged the call, seeking two points instead of one. The lost challenge awarded Keckeisen an extra point, extending his lead to 4-2.

Despite a late stepout from Gamkrelidze with ten seconds left, Keckeisen held on to secure the gold.

With Gamkrelidze making it to the final, Valencia found his form in repechage and won bronze after pinning U17 world champion Abofazl SHAMSIPOUR (IRI).

Spencer LEE (USA) scores a takedown before Roman BRAVO YOUNG forfeited the 57kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Lee repeats, Carr shines

Lee repeated as the Zagreb Open champion with a strong performance, just like last year. After dominant wins over Azamat TSUKAEV (SRB) and Fuga SASAKI (JPN), Lee met Roman BRAVO YOUNG (MEX) in the final.

The Olympic bronze medalist opened strong with a takedown and turn, but the match ended prematurely when Bravo-Young forfeited due to injury, handing Lee his second consecutive gold.

Bravo Young was clutching his tapped knee when he got up after the gut-wrench from Lee who helped the Mexican off the mat after enquiring about the injury.

At 74kg, Carr navigated a tactical final against 70kg world champion Aoyagi, who now wrestles at 74kg. Aoyagi led 1-1 on criteria after the two wrestlers exchanged activity points when he was placed on the 30-second activity clock for a second time.

His failure to score put Carr ahead 2-1 with 30 seconds remaining. A desperate late attack by Aoyagi allowed Carr to score a counter takedown, sealing a 4-1 victory.

In September, Carr missed out on a bronze medal bout at the World Championships after losing to Zaurbek SIDAKOV (UWW) in the final five seconds, while Lee was eliminated after losing to Arsen HARUTYUNYAN (ARM).

Austin DESANTO (USA) won the gold medal at 61kg in Zagreb. (Photo: United World Wrestling / Jake Kirkman)

Desanto recovers

At 61kg, Desanto recovered after a heartbreaking 11-11 loss to Reza MOMENI (IRI) in the opening bout of the Nordic bracket to win gold. Needing a big win against Aman, Desanto delivered a pin, earning five crucial classification points.

His total of 15 points placed him safely ahead of Momeni, who was mathematically eliminated from gold regardless of his final result against Giorgi GHONIASHVILI (GEO).

Ultimately, DeSanto secured the gold, while Aman took silver, despite being tied with Momeni at 13 points. Aman held the tiebreaker thanks to his head-to-head victory over the Iranian.

SUJEET (IND) tries to finish a takedown on Peyman NEMATI (IRI) in the 65kg final. (Photo: United World Wrestling / Amirreza Aliasgari)

Sujeet wins gold

U23 World Champion Sujeet continues to demonstrate his growth on the international stage, capturing his second career Ranking Series gold medal.

Sujeet, who took gold in Budapest last year, secured two technical superiority wins over Khamzat ARSAMERZOUEV (FRA) and Joseph MCKENNA (USA) to reach the final. There, he shut out Peyman NEMATI (IRI) with a disciplined 3-0 victory.

In the final, he was put on the activity clock in the first period but responded quickly with a takedown to take a 2-0 lead. When Nemati was placed on the activity clock in the second period, Sujeet extended his lead to 3-0.

Following a series of scoreless scrambles, Sujeet successfully defended his lead until the whistle.

At 70kg, U23 World silver medalist Khalili put on a dominant display in his gold-medal match. Khalili overwhelmed Akaki KEMERTELIDZE (GEO), using a series of gut wrenches to secure a 10-0 technical superiority victory.

RESULTS

57kg
GOLD: Spencer LEE (USA) df. Roman BRAVO YOUNG (MEX), via inj. def. (4-0)

BRONZE: Milad VALIZADEH (IRI) df. Atish TODKAR (IND), 10-0
BRONZE: Fuga SASAKI (JPN) df. Azamat TUSKAEV (SRB), 4-1

61kg
GOLD: Austin DESANTO (USA)
SILVER: AMAN (IND)
BRONZE: Reza MOMENI (IRI)

65kg
GOLD: SUJEET (IND) df. Peyman NEMATI (IRI), 3-0

BRONZE: Nika ZAKASHVILI (GEO) df. Gamzatgadzhi KHALIDOV (HUN), 11-6
BRONZE: Joseph MC KENNA (USA) df. Khamzat ARSAMERZOUEV (FRA), 4-1

70kg
GOLD: Sina KHALILI (IRI) df. Akaki KEMERTELIDZE (GEO), 10-0

BRONZE: ABHIMANYOU (IND) df. Ian PARKER (USA), 6-3
BRONZE: Caleb HENSON (USA) df. Iszmail MUSZUKAJEV (HUN), 5-4

74kg
GOLD: David CARR (USA) df. Yoshinosuke AOYAGI (JPN), 4-1

BRONZE: Seyfulla ITAEV (FRA) df. James GREEN (USA), via fall
BRONZE: Aliakbar FAZLI (IRI) df. Giorgi ELBAKIDZE (GEO), 10-0

86kg
GOLD: Parker KECKEISEN (USA) df. Vladimeri GAMKRELIDZE (GEO), 4-3

BRONZE: Zahid VALENCIA (USA) df. Abolfazl SHAMSIPOUR (IRI), via fall
BRONZE: Ali SAVADKOUHI (IRI) df. Mukul DAHIYA (IND), 6-5

United World Wrestling together with N3XT Sports begins the digital transformation process

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U.S. Wins Four Golds at Zagreb Open; World Champ Valencia Stunned