#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleZagreb

Zagreb Open 2026 Day 2 Highlights: Yazdani in 97kg final

Thursday, February 5, 2026 - 09:21 By Vinay Siwach

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ZAGREB, Croatia (February 5) -- The Ranking Series event, Zagreb Open, enters day two and it will be Hassan YAZDANI (IRI) making his 97kg debut for Iran. The Olympic champion at 74kg in 2016, and two-time Olympic silver medalist at 86kg, is chasing that second gold, this time at 97kg.

WATCH LIVE | LIVE MATCH ORDER | DAY 1 RESULTS

13:45: 55kg WW semifinals - World silver medalist Verbina EKATERINA (UWW) with a 1-1 victory over Nagisa HARADA (JPN) in the semifinals. She got an activity point in the second period to keep the criteria lead. Ekaterina will face Karla GODINEZ (CAN) in the final after the Canadian defeated Areana VILLAESCUSA (USA), 2-1, in another low scoring semifinal.

13:30: 50kg WW semifinals - Haruna MORIKAWA (JPN) with a controlled 8-2 win over Elizaveta SMIRNOVA (UWW) at 50kg. She will wrestle NEELAM (IND) for the gold medal. Neelam defeated MUSKAN (IND), 7-4, in an all-Indian semifinal

13:20: 125kg semifinals - A fall for Shamil SHARIPOV (BRN) over Kamil KOSCIOLEK (POL) in just over two minutes as he reaches the final at 125kg. He will face Wyatt HENDRICKSON (USA) in the final after the U.S. wrestler scored an 11-1 win over Robert BARAN (POL).

13:10: 97kg semifinals - Stephen BUCHANAN (USA) with a quick fall over Adlan VISKHANOV (FRA) in the first semifinal. Now he earns himself a chance to wrestle against Hassan YAZDANI (IRI) after Iranian managed another technical superiority win. While it's rare on Yazdani, Andro MARGISHVILI (GEO) scored two takedowns on Yazdani but failed to keep the pressure before losing 14-4

12:55: 92kg semifinals - Mobin AZIMI (IRI) gets a dominant 11-0 win over Dustin PLOTT (USA) as he used a double-leg for four to finish. He earns a chance to avenge his 5-5 loss to Trent HIDLAY (USA) in the final after the American scored another come-from-behind victory. He defeated Michael MACCHIAVELLO (USA), 3-3, to setup the gold medal bout against Azimi

12:40: 79kg semifinals - Zelimkhan KHADJIEV (FRA) is back in the Ranking Series final with a 10-1 victory over Otari ADEISHVILI (GEO). He looked in complete control of the bout. Khadjiev will face Dean HAMITI (USA) for the gold medal after he defeated Evan WICK (USA), 6-5, in a thrilling semifinal

12:15: Trent HIDLAY (USA) once again shows how to come back and win a bout. Down 6-0 against Abofazl RAHMANI (IRI), he scores a four-pointer and keeps the pressure on the Iranian to win 11-9 and make his spot in the semifinal at 92kg.

11:45: Hassan YAZDANI (IRI) gives up a takedown against Richard VEGH (HUN) but that is the only slip in an otherwise dominant bout at 97kg. Two four point throws for Yazdani as he advances to the semifinals.

11:35: Ekaterina VERBINA (UWW) with a big four-pointer in her 5-0 win against Beatrice FERENT (ROU) at 55kg. The world silver medalist is the favorite to win gold here.

11:25: Mobin AZIMI (IRI) bounces back from his loss to Trent HIDLAY (USA) and beats Abolfazl RAHMANI (IRI) in his second bout at 92kg round robin. Azimi managed to score a takedown with less than 30 second left to beat Rahmani 4-3.

11:10: Two quick results at women's 50kg. Haruna MORIKAWA (JPN) beats Kendra RYAN (USA) 12-1 at 50kg before NEELAM (IND) also wins via technical superiority, 10-0, against Agata GOLUCHOWSKA (POL). 

11:00: 92kg world champion Trent HIDLAY (USA) makes a comeback from 5-0 down to beat Mobin AZIMI (IRI) 5-5 in the group stage bout. Hidlay scored a takedown in the second period before adding two stepouts. Iran challenged the second one but lost which gave the criteria lead to Hidlay

10:50: Hassan YAZDANI (IRI) doesn't the trademark jump before entering the mat but his bout against Merab SULEIMANISHVILI (GEO) is a typical Yazdani bout. He uses the underhook to start scoring and then rallies to score takedowns at will before turning Suleimanishvili and winning his bout 11-0

10:45: Magomed SHARIPOV (BRN) wrestled well but it is Yaraslau SLAVIKOUSKI (UWW) who manages to win 6-4 at 97kg and win the opening bout.

10:30: Hassan YAZDANI (IRI) will be on Mat B but before that, a few big results in Zagreb. Richard VEGH (HUN) manages to hang on for a 3-0 victory over Kamil KURUGLIYEV (KAZ) at 97kg.