#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

From 8-0 to 17-10: Amouzad Stuns Mamedov to Win 65kg Gold

Sunday, June 7, 2026 - 19:51 By Vinay Siwach

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ULAANBAATAR, Mongolia (June 7) -- Rahman AMOUZAD (IRI) rarely falls behind in a bout. The last time was at the Paris Olympics final in 2024 when Kotaro KIYOOKA (JPN) stormed to a 10-1 lead and Amouzad failed to cover the deficit and lost 10-3.

The 23-year-old has since went on to win gold medals at the Muhamet Malo Ranking Series, the World Championships and the Islamic Solidarity Games, all in 2025. In the 14 matches last year, he did not let his opponent take the lead.

But on Sunday, Amouzad was staring at his first loss in two years and an uphill task of overcoming an 8-0 lead by Shamil MAMEDOV (BUL) in the 65kg final at the Ulaanbaatar Open.

Both Mamedov and Amouzad made their way to the 65kg final in the Mongolian capital and set up a top-tier clash, three years after they first clashed at the 2023 World Championships bronze-medal bout which the former won.

While Mamedov had began his 2026 season at the European Championships, Amouzad was wrestling for the first time this year.

Amouzad opened the bout aggressively as is the norm. But it was Mamedov who struck first.

Mamedov lifted the Iranian on his shoulders and then brought him down for four points. He did not let Amouzad settle on the mat for defense and rolled him twice using a gut-wrench to lead 8-0 before Amouzad defended the next turn, that would have ended the final.

Shamil MAMEDOV (BUL)Shamil MAMEDOV (BUL) loads to throw Rahman AMOUZAD (IRI) at the start of their 65kg final. (Photo: United World Wrestling / Kostadin Andonov)

As the referee asked the wrestlers to return to neutral with 4:10 left, it was Iran's coach Pejman DOROSTKAR who signaled Amouzad to remain calm. Perhaps he knew that Amouzad can still win. May be even Amouzad believed.

Amouzad began his comeback with a stepout two seconds later. He snapped hard and pressured Mamedov who was slowly showing signs of weak conditioning. The 30-second break came just in time for Mamedov, who led 8-1.

But a monstrous second period awaited both wrestlers. Amouzad scored two stepouts in a minute to make it 8-3 but Mamedov scored a takedown just when it looked it he had nothing left. With a 10-3 lead, it seemed that Mamedov will be able to defend that with 1:22 left.

Rahman AMOUZAD (IRI)Rahman AMOUZAD (IRI) scored 14 unanswered points on Shamil MAMEDOV (BUL) in the 65kg final. (Photo: United World Wrestling / Kostadin Andonov)

Amouzad scored a takedown five seconds later: 10-5. Mamedov was still fighting and defending but the pressure from Amouzad was unstoppable as the Iranian scored another stepout: 10-6. He made it 10-7 with 50 seconds left with another stepout.

Then came the double-leg attack that changed the bout. Amouzad quickly swept on Mamedov's left leg and the Bulgarian, struggling with conditioning, was slow to defend it as Amouzad wrapped the other leg as well and jumped with Mamedov landing on the mat in danger for four points. Amouzad scored a two-point exposure and then a complete turn to lead 15-10. It all changed all of a sudden.

Mamedov kept helpless as he legs became heavier to move and Amouzad found new spring in his steps. The Iranian scored one more takedown before the final whistle to complete a remarkable comeback and win 17-10, having scored 14 unanswered points in 82 seconds.

Amouzad is not unbeaten in his last 17 bouts and has lost only two matches out of his last 30 internationally.

Musa MEKHTIKHANOV (RUS)Musa MEKHTIKHANOV (RUS) hits a fireman's carry on Chong Song HAN (PRK) during the 57kg final. (Photo: United World Wrestling / Kostadin Andonov)

The other world champion in action on Sunday at the Ulaanbaatar Open, Chong Song HAN (PRK) failed to complete a comeback like Amouzad. Han suffered a heartbreaking 6-6 criteria loss to European silver medalist Musa MEKHTIKHANOV (RUS) in the 57kg final.

Mekhtikhanov hit a mesmerizing fireman's carry for four points while he was on the 30-second activity clock. Han responded with a two-point exposure using a front headlock in the same sequence to make it 4-2. As Han tried the headlock again, Mekhtikhanov blocked him and held his back on the mat for two points to extend his lead to 6-2 at the break.

Han closed the gap with a stepout and hit a leg-attack to score two points via exposure and make it 6-5. As the sequence continued, Han and Mekhtikhanov went neutral and then Han scored a go-behind which was surprisingly scored only one point which made it 6-6.

Mekhtikhanov, with his criteria lead due to the bigger move, defended his lead for the remaining 50 seconds to upset the world champion and claim the gold medal.  

Russia won two more golds as the Khaniev brothers captured their first-ever gold medals at a United World Wrestling senior tournaments. Ismail at 79kg completed a 10-0 technical superiority over U20 world champion Mahdi YOUSEFI (IRI) in the final to win gold. This was his fourth victory via superiority in Ulaanbaatar.

His brother Takhir began slowly but he also won the 97kg final with technical superiority, 10-0, against Demchigdorj TUMURBAATAR (MGL).

India Wins 2 Golds

India won two golds both at the expense of Kazakhstan, a welcome result for the country. At 61kg, unheralded DEEPAK (IND) defeated Assyl AITAKYN (KAZ), 6-0, in the final to capture the first gold.

Asian bronze medalist DINESH (IND) then held off U20 world champion Yedige KASSIMBEK (KAZ), 2-0, with both points coming from Kassimbek's passivity.

Host Mongolia won gold through Tulga TUMUR OCHIR (MGL) at 70kg after his opponent in the final, Rustamzhan KAKHAROV (KGZ), injury defaulted. Tumur Ochir also avenged his Asian Championships final loss to ABHIMANYOU (IND), 9-0, earlier in the day.

RESULTS

57kg
GOLD: Musa MEKHTIKHANOV (RUS) df. Chongsong HAN (PRK), 6-6

BRONZE: SUMIT (IND) df. Abzal OKENOV (KAZ), 6-3
BRONZE: Meirambek KARTBAY (KAZ) df. Aiaal BELOLYUBSKII (TJK), 8-0

61kg
GOLD: DEEPAK (IND) df. Assyl AITAKYN (KAZ), 6-0

BRONZE: Adilet ALMUKHAMEDOV (KAZ) df. Bair BAIANDUEV (RUS), 4-0
BRONZE: Ahora KHATERI (IRI) df. Batnasan GANKHULEG (MGL), 7-0

65kg
GOLD: Rahman AMOUZAD (IRI) df. Shamil MAMEDOV (BUL), 17-10

BRONZE: Kwang Jin KIM (PRK) df. Adlan ASKAROV (KAZ), 7-6
BRONZE: Mohit KUMAR (IND) df. Ossimzhan DASTANBEK (KAZ), 17-6

70kg
GOLD: Tulga TUMUR OCHIR (MGL) df. Rustamzhan KAKHAROV (KGZ), via inj. def.

BRONZE: Magomed ELTEMIROV (RUS) df. ABHIMANYOU (IND), 10-0
BRONZE: Aden SAKYBAEV (KGZ) df. Usukhbayar BAATARKHUU (MGL), 4-3

79kg
GOLD: Ismail KHANIEV (RUS) df. Mahdi YOUSEFI (IRI), 10-0

BRONZE: Shamsat TAIR (KAZ) df. Nurdaulet KUANYSHBAY (KAZ), 5-4
BRONZE: Suldkhuu OLONBAYAR (MGL) df. Sandeep MANN (IND), 10-0

97kg
GOLD: Takhir KHANIEV (RUS) df. Demchigdorj TUMURBAATAR (MGL), 10-0

BRONZE: VICKY (IND) df. Gankhuyag GANBAATAR (MGL), 4-0
BRONZE: TUXIGE (CHN) df. Nurdaulet BEKENOV (KAZ), 11-0

125kg
GOLD: DINESH (IND) df. Yedige KASSIMBEK (KAZ), 2-0

BRONZE: Robert BARAN (POL) df. Timur KOTAEV (RUS), 13-2
BRONZE: Kamil KOSCIOLEK (POL) df. Jose DIAZ (VEN), 4-2