#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Austria Develops Wrestling Future at UWW Performance Centre A.C. Wals

Wednesday, June 17, 2026 - 08:50 By Jörg Richter

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WALS-SIEZENHEIM, Austria (June 16) -- Anyone in Wals-Siezenheim, Austria, looking for the local wrestling centre is directed towards the fire station. Standing in front of it, you look up at the tall tower where the hoses are hung up to dry after call-outs, and at the garages housing the emergency vehicles. But the floor above the firefighters belongs to the wrestlers.

The training centre of wrestling champions A.C. Wals was inaugurated in 1994, completely renovated in 2022 and, a year later, declared the sixth United World Wrestling training centre worldwide by UWW President Nenad LALOVIC.

The former mayor of Wals-Siezenheim, Ludwig BIERINGER, visits the training centre almost daily and can recount stories about the development of the wrestling venue, as well as the sporting stronghold of Wals-Siezenheim, home to the Red Bull family.

His words, "if, by building the wrestling centre, we manage to keep even one young person away from drugs, then this investment will have been worth it,” are likely to hold just as much significance today as they did 32 years ago, when the training hall was completed.

h In Austria, wrestlers are battling against the dominance of winter sports; whilst every child knows the ski jumpers, downhill and slalom skiers, wrestlers have to work incredibly hard to also make it into the spotlight of the mainstream media.

In Toni MARCHL, the Austrian Wrestling Federation has a dedicated and passionate leader who has given himself fully to the growth of the sport. His extensive network spans business, politics, and the highest levels of international sport, including UWW European Council President Karl Martin Dittmann and UWW President Lalovic, with whom he has built a strong and trusted relationship.

AC WalsFitness centre at A.C. Wals. (Photo: Austrian National Wrestling Centre)

Back to the training centre in Wals, which was designated a UWW higperformance centre in 2022, wrestlers from all over the world now come together to train. This naturally also benefits the ORSV wrestlers, who can now train alongside the world’s best on a selective basis – and do so at home, on their own mats. What’s more, thanks to the efforts of ORSV wrestlers can now be found in positions supported by the sports programme within the army, as well as in the police, judiciary and customs services.

A small boarding school accommodates male and female athletes from all over Austria who combine school, vocational training or work with the demands of competitive sport in Wals-Siezenheim, whilst also travelling there on an ad hoc basis for centralised training sessions.

A large team of coaches has also been established to pass on their experience to the wrestlers. Georg MARCHL (Freestyle), Jeno BODI and Amer HRUSTANOVIC (Greco-Roman), and Elena PITTL (Women's Wrestling) lead a well-trained and dedicated team of coaches, supported and supervised by sports director Benedikt ERNST, and trained in collaboration with former German heavyweight wrestler Sven THIELE. The medical sector is also well-equipped in Wals-Siezenheim, with physiotherapy and sports medicine staff.

AC WalsA.C. Wals

The UWW Performance Centre is having an impact on the larger Austrian clubs and federations, which are following its example in developing talent under ever-improving conditions, so that an ever-stronger elite is emerging from the existing base. But no champion falls from the sky, no talent becomes a world champion overnight; everything takes time.

The ORSV is firmly committed to the long-term development of its athletes, investing in homegrown talent and building a sustainable future for Austrian wrestling. This philosophy is reflected in the growth of wrestlers such as Markus RAGGINER, Daniel GASTL, Simon MARCHL, Benjamin GREIL, Johannes LUDESCHER, Aker ACHMIDT and, last but not least, 10-time international medallist Martina KUENZ.

Projects like the UWW Performance Centre in Wals-Siezenheim represent exactly the kind of investment that nurtures the next generation, creates lasting foundations for the sport, and ensures that Austria's wrestling future is built from within.

 - by Jorg RITCHER, Ringsport Magazine