#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 Muhamet Malo

Sadulaev Returns to Tirana as Stacked 97kg Field Awaits

Friday, February 20, 2026 - 14:01 By Vinay Siwach

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TIRANA, Albania (February 20) -- For four years the 97kg weight class was considered the premier one in international wrestling. Then all of a sudden it was not. Rivalries is what makes divisions and following the absence of Abdulrashid SADULAEV (UWW), the 97kg category had lost one half of it's.

Sadulaev's rivalry with Kyle SNYDER (USA) had begun in 2017, peaked at the Tokyo Olympics and just when it seemed the Russian was emerging dominant, he disappeared from the scene.

Then Akhmed TAZHUDINOV (BRN) came and went. Snyder picked up two world titles in Sadulaev's absence. Newer wrestlers threatened but none appeared to be as good as Sadulaev and Snyder.

Slowly other weight classes gave fans more. Like 86kg with David TAYLOR (USA) and Hassan YAZDANI (IRI) becoming the two pillars. 65kg was the deepest weight every year. In fact, no world or Olympic champion has won the gold medal consecutively at 65kg since 2008.

At 74kg, shake-up kept happening with Jordan BURROUGHS (USA) making way for Kyle DAKE (USA). But Zaurbek SIDAKOV (UWW) was the leader until Razambek JAMALOV (UZB), Chermen VALIEV (ALB), and Kota TAKAHASHI (JPN) came along.

But 97kg is back in the spotlight.

Five months after he became the world champion, Snyder will be part of a new chapter of the 97kg series as Sadulaev returns to competition in this weight class after more than two years.

Wrestling at the Muhamet Malo Ranking Series event in Tirana, Albania, Sadulaev will join Snyder, Magomedkhan MAGOMEDOV (AZE), Rizabek AITMUKHAN (KAZ), Batyrbek TSUKALOV (SVK), Mukhamed KHANIEV (UWW), among others. If Sadulaev and Snyder clash, it will be their first match since the 2021 World Championships final in Oslo, Norway.

Snyder is still the rock he is, pressuring wrestlers into giving up at his pace. It is how he won his fourth world title in Zagreb. He easily overpowers everyone except Sadulaev.

But will Sadulaev be at his best? The 29-year-old last competed at the 2024 Non-Olympic World Championships, winning gold at 92kg after that epic semifinal against Kamran GHASEMPOUR (IRI). From his social media, Sadulaev seems to be in shape, sharing videos of his training from the gym, mat and even outdoors. He also had an interesting training session with Greco-Roman Olympic champion Musa EVLOEV (UWW), who has now decided to skip the event after initially registering.

The challengers will definitely have their chances in Tirana. Aitmukhan leads the pack, spurred by his victory over Tazhudinov at the Islamic Solidarity Games 2025 in October. The 2023 world champion at 92kg has slowly improved and was fifth at the World Championships.

Olympic bronze medalist Magomedov will be another threat but his struggles with conditioning are evident from past tournaments. Khaniev, a 92kg silver medalist at U23 World Championships, is another exciting talent making his debut at 97kg. With veterans in the mix, Khaniev has to find a way to move past them.

Arsenii DZHIOEV (AZE)Arsenii DZHIOEV (AZE) defeated Kamran GHASEMPOUR (IR) at 86kg at the ISG 2025. (Photo: United World Wrestling / Kadir Caliskan)

A few other weight classes will see match-ups that may or may not occur again.

World bronze medalist Arsenii DZHIOEV (AZE) starts his 2026 season at 86kg. He defeated Ghasempour for a tactical victory at the ISG 2025 in Riyadh. At the World Championships, he dropped his quarterfinal to Hayato ISHIGURO (JPN), 13-8, before returning to win the bronze medal.

Dzhioev will be wary of two wrestlers in particular -- Kyle DAKE (USA) and Ibragim KADIEV (UWW). Dake, a world champion at both 74kg and 79kg, will make his first international appearance at 86kg and first since the 2024 Paris Olympics. Dake, who will turn 35 on February 25, is still adjusting to the new weight and Tirana will be a huge test.

Kadiev, a former U20 world champion, lost a close bout to Ghasempour at the World Championships but has what it takes to go all the way in Tirana.

Earlier in February, former world silver medalist at 79kg Vladimeri GAMKRELIDZE (GEO) impressed with a silver medal performance in Zagreb. The same was not true for 79kg world champion Georgios KOUGIOUMTSIDIS (GRE) who made his 86kg debut. Both will return at 86kg in Tirana. Another wrestler moving up is Alp Arslan BEGENJOV (TKM), a former U20 world champion at 79kg. Veteran of this weight, Osman GOCEN (TUR), would like to disrupt the order as well.

Zavur UGUEV (UWW)Zavur UGUEV (UWW), world champion at 61kg, is the favorite in Tirana. (Photo: United World Wrestling / Amirreza Aliasgari)

World champion Zavur UGUEV (UWW) will be at 61kg and the favorite despite the presence of Zelimkhan ABAKAROV (ALB) and world bronze medalist Gulomjon ABDULLAEV (UZB).

Bekzat ALMAZ UULU (KGZ), world silver medalist from 57kg, will also try his hand at 61kg. Zagreb Open gold medalist Austin DESANTO (USA) is also among the names at 61kg.

Former 61kg world champion Vitali ARUJAU (USA) is moving to 65kg. He is expected to have a challenging field though. World bronze medalist Umidjon JALOLOV (UZB) will be the biggest threat as he begins the new season. U23 world champion and Zagreb Open champion SUJEET (IND) has also entered the second straight Ranking Series event.

U23 world bronze medalist Bilol SHARIP UULU (KGZ), who lost the semifinals to Jalolov, world fifth-placer Peiman BIABANI (CAN), and former U20 world champion Mohit KUMAR (IND) are also part of the weight class.

European champion at 65kg Ibragim IBRAGIMOV (UWW) will be wrestling at 70kg in Tirana. He had a rather underwhelming World Championships, losing the bronze medal bout to Jalolov. In Tirana, he will be checked by Asian champion Ernazar AKMATALIEV (KGZ), who was once the most versatile wrestler but has faded a little recently.

Austin GOMEZ (MEX) and Islam DUDAEV (ALB) are also at 70kg and the former can run through the field on his day.

Azerbaijan will have a domestic battle at 74kg as Turan BAYRAMOV (AZE) will be challenged by 70kg U23 world champion Kanan HEYBATOV (AZE). The jump to 74kg from Heybatov sets up an intense battle in Azerbaijan as both eye the spot on the European and World Championships teams later. However, the weight difference may give Bayramov the edge.

But both also have to face competition from former world medalist Yones EMAMI (IRI), Asian silver medalist Orozobek TOKTOMAMBETOV (KGZ), and Inalbek SHERIEV (UWW), a 2024 world bronze medalist at 70kg.

Iran will hope that Amirhossein FIROUZPOUR (IRI), one of their choices at 92kg, returns with a gold medal, just like Mobin AZIMI (IRI) did at the Zagreb Open. Azimi, however, lost his Nelson bracket bout to world champion Trent HIDLAY (USA) before the American forfeited the final.

The 125kg weight class will throw a few battles. World silver medalist Giorgi MESHVILDISHVILI (AZE) will be the favorite in a field that also has Mason PARRIS (USA), Wyatt HENDRICKSON (USA), Khasanboy RAKHIMOV (UZB), and Abdulla KURBANOV (UWW).

Freestyle action will kick off the Muhamet Malo Ranking Series 2026 on February 25 in Tirana on UWW+. Click here for full schedule. Click here for Mumahet Malo 2026 entries.