#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Worlds: Ganiev, Beishekeev end title droughts for Uzbekistan, Kyrgyzstan

By Vinay Siwach

TIRANA, Albania (October 22) -- Alisher GANIEV (UZB) was a little harsh on himself when he failed to win gold at the U20 Asian Championships in July. He even called it a 'painful defeat'. Little did he know that three months later, he would be creating history for Uzbekistan.

The 19-year-old Ganiev became the first U23 world champion for Uzbekistan in any style. The country did not have a medalist at the U23 World Championships in Greco-Roman until Ganiev changed that with a gold medal.

"Last year, I finished third at the U20 World Championships," Ganiev said. "That loss gave me a lot of motivation. This is my first Worlds gold. I lost at the U20 Asian championships this year. That was a painful defeat. I guess those losses hugely influenced the way I prepared for this World championships."

Ganiev won all his bouts on Monday via technical superiority and on Tuesday, he defeated Dinislam BAMMATOV (AIN) 8-4 in the 60kg final to clinch the first-ever gold medal for his country.

"The final was the most difficult one," he said. "But the right plan and technique made my dream come true."

Ganiev was off to a flyer and finished the final in the first period when he tossed Bammatov for four points and the referees called a foul on Bammatov to give a 9-0 lead for Ganiev. However, on challenge, Bammatov received a lifeline as he had not committed a foul and the scored was reversed to 7-0.

But the gap was too big got Bammatov to make a comeback in the second period. He managed to score four points over Ganiev but he failed to change the outcome of the final. 

"It might have looked so easy but it was definitely tough," he said. "We have been preparing the tactics for every single opponent. That’s why it worked out."

Kyrgyzstan too crowned its first U23 world champion in Greco-Roman as Razzak BEISHEKEEV (KGZ) clinched the 67kg with a 6-1 victory over European bronze medalist Diego CHKHIKVADZE (GEO) in the final. Beishekeev got the early advantage as he used an arm-throw to get four points and since, Chkhikvadze was only playing catch-up.

In the last few years, Kyrgyzstan has got its first senior world champion, a U23 world champion and more recently a U20 world champion. The last time it won a U17 world title was won by Kyrgyzstan wrestler, was in 2018. Incidentally, Beishekeev was the last U17 world champion.

Another wrestler chasing a first for his country fell short as Mohammad NAGHOUSI (IRI) defeated Beka MELELASHVILI (USA), 4-3, in the 82kg final. 

Melelashvili was the first Greco-Roman wrestler from the United States to secure a medal at the U23 World Championships and had the chance to become the first champion. However, Naghousi kept his cool and managed to eke out a 4-3 win.

At 97kg, Hayk KHLOYAN (ARM), who has never placed on a podium before, won the gold medal by beating Paris Olympian Abubakar KHASLAKHANAU (AIN), 11-6, in the final.

Prior to the World Championships, Khloyan had finished 14th and fifth. But none of that mattered on Tuesday as he built a 7-0 lead over Khaslakhanau. Khloyan got the first par terre advantage and to everyone's surprise, managed to turn Khaslakhanau three times to lead Iran. Khaslakhanau got his opportunity in the second period but he failed to get even a single turn.

Georgia was also crowned a champion at 72kg after Giorgi CHKHIKVADZE (GEO) defeated Shant KHACHATRYAN (ARM), 3-1, in the gold medal bout.

Chkhikvadze was leading 1-1 on criteria but the referees awarded a third passivity to Khachatryan who went for a par terre position. As he tried to turn Chkhikvadze, Khachatryan was blocked during the turn and Chkhikvadze scored two points for exposure.

This was Chkhikvadze's first world title as he had finished with a silver at the U20 World Championships in 2021. He had defeated Khachatryan in the semifinals of that tournament. However, Khachatryan leveled the head-to-head score by beating Chkhikvadze in the opening round of the U23 World Championships.

RESULTS

60kg
GOLD: Alisher GANIEV (UZB) df. Dinislam BAMMATOV (AIN), 8-4

BRONZE: Pridon ABULADZE (GEO) df. SURAJ (IND), 9-1
BRONZE: Denis MIHAI (ROU) df. Nihad GULUZADE (AZE), 

67kg
GOLD: Razzak BEISHEKEEV (KGZ) df. Diego CHKHIKVADZE (GEO), 6-1

BRONZE: Daniial AGAEV (AIN) df. Yanis GUENDEZ NIFRI (FRA), 2-1
BRONZE: Arslanbek SALIMOV (POL) df. Farid KHALILOV (AZE), 8-4

72kg
GOLD: Giorgi CHKHIKVADZE (GEO) df. Shant KHACHATRYAN (ARM), 3-1

BRONZE: Imran ALIEV (AIN) df. Adilkhan NURLANBEKOV (KGZ), 11-1
BRONZE: Danial SOHRABI (IRI) df. Georgios BARBANOS (SWE), 9-0

82kg
GOLD: Mohammad NAGHOUSI (IRI) df. Beka MELELASHVILI (USA), 4-3

BRONZE: Data CHKHAIDZE (GEO) df. Elmin ALIYEV (AZE)
BRONZE: Deni NAKAEV (GER) df. Emad ABOUELATTA (EGY), 5-1

97kg
GOLD: Hayk KHLOYAN (ARM) df. Abubakar KHASLAKHANAU (AIN), 11-6

BRONZE: Shayan HABIBZARE (IRI) df. Richard KARELSON (EST), 8-5
BRONZE: Magomed MURTAZALIEV (AIN) df. Anton VIEWEG (GER), 11-0

Semifinals

55kg
GOLD: Ali AHMADI VAFA (IRI) vs. Rashad MAMMADOV (AZE)

SF 1: Ali AHMADI VAFA (IRI) df. Vishvajit MORE (IND), 14-5
SF 2: Rashad MAMMADOV (AZE) df. Kohei YAMAGIWA (JPN), 12-2

63kg
GOLD: Vitalie ERIOMENCO (MDA) vs. Komei SAWADA (JPN)

SF 1: Vitalie ERIOMENCO (MDA) df. Arman VARDANYAN (ARM), 14-5
SF 2: Komei SAWADA (JPN) df. Bekir ATES (TUR), 7-0

77kg
GOLD: Samuel BELLSCHEIDT (GER) vs. Alexandrin GUTU (MDA)

SF 1: Samuel BELLSCHEIDT (GER) df. Temuri ORJONIKIDZE (GEO), 2-1
SF 2: Alexandrin GUTU (MDA) df. Doniyorkhon NAKIBOV (UZB), 6-1

87kg
GOLD: Aues GONIBOV (AIN) vs. Marcel STERKENBURG (NED)

SF 1: Aues GONIBOV (AIN) df. Asan ZHANYSHOV (KGZ), 2-1
SF 2: Marcel STERKENBURG (NED) df. Yasin YAZDI (IRI), 5-1

130kg
GOLD: Dmitrii BABORYKO (AIN) vs. Fardin HEDAYATI (IRI)

SF 1: Dmitrii BABORYKO (AIN) df. Albert VARDANYAN (ARM), via fall
SF 2: Fardin HEDAYATI (IRI) df. Koppany LASZLO (HUN), 8-0