#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Ozaki denies Onishi in 62kg semis, sets up clash with Motoki

By Ken Marantz

TOKYO (December 20) -- Nonoka OZAKI gave Sakura ONISHI a less-than-cordial welcome to the women’s 62kg weight class.

Ozaki, a two-time former world champion who has hit a wall of late amid Japan’s incredible depth in women’s wrestling, defeated world 59kg champion Onishi 4-1 in the semifinals at 62kg at the Emperor’s Cup All-Japan Championships on Saturday.

That earned Ozaki yet another shot at reigning world and Olympic champion Sakura MOTOKI, who advanced with an 8-2 victory over Yuzuka INAGAKI.

The Olympic weight classes are being contested over two days, and organizers saved a bevy of world and Olympic champions and medalists for the third day of the four-day tournament at Tokyo’s Komazawa Gym.

In other semifinals, a clash of champions from this year’s World Championships in Zagreb was set up at freestyle 74kg, in which reigning champion Kota TAKAHASHI will square off with Yoshinosuke AOYAGI, the victor at 70kg who has moved up to the Olympic division.

Takahashi easily disposed of Toki OGAWA by 11-0 technical fall, while Aoyagi posted a 7-1 victory over Hikaru TAKATA.

Meanwhile, Paris Olympic champions Akari FUJINAMI, Kotaro KIYOOKA and Nao KUSAKA all advanced to their respective finals with varying degrees of ease or difficulty, along with Paris bronze medalist Yui SUSAKI.

Nonoka OZAKI (JPN)Nonoka OZAKI will wrestle Sakura MOTOKI in the 62kg final. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Ozaki had been forced to watch the World Championships from the sidelines after losing out Motoki at the Meiji Cup All-Japan Invitational Championships, which, along with Emperor’s Cup, serves as a domestic qualifier for major international competitions.

The last thing Ozaki needed was another interloper in the weight class, and she determinedly fended off the challenge from the 19-year-old Onishi.

“It was my first time facing her,” Ozaki said. “She’s a young, upcoming wrestler who hasn’t yet experienced the Olympics, just like I had been. But this is not a weight class that can be taken lightly.”

After giving up an activity point, Ozaki scored a late takedown in the first period, then added another in the second to earn a spot in Sunday’s final.

“There are many videos of her out there that I have watched, so I had an image of how she wrestles in mind,” Ozaki said. “I had to think of what form my wrestling should take.”

Asked if she has come up with a strategy to handle Motoki, Ozaki said, “I’ve faced her twice now, and I watched her at the World Championships. There is a ‘Motoki way’ of wrestling, and that’s implanted in my mind.”

Takara SUDA (JPN)Takara SUDA, left, works for a takedown in the first period against Kaisei TANABE during their 65kg semifinal. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Suda spoils Tanabe’s bid for two-style double

The stacked freestyle 65kg division saw the match of the day, in which Takara SUDA spoiled Kaisei TANABE’s bid for a historic Greco-freestyle title double with dramatic last-second takedown in their semifinal.

Suda had taken the lead with a takedown with 1:10 left, only to see Tanabe come back with a takedown of his own with five seconds left. But Suda shot for all he’s
worth and managed to score in time for a 5-4 victory.

“There was still five seconds left and I just kept calm,” Suda said. “I thought if I kept cool, I could score.”

Tanabe had won the Greco 63kg gold on Thursday, and was aiming to become the first to double in two styles at the same tournament since 1973.

“I had lost to him twice before, both by technical fall,” Suda said. “This time I just wanted to avoid losing by technical fall. But those matches were two years ago, and I think I’ve gotten better over these two years.”

Suda’s victory earns him a shot at Paris gold medalist Kiyooka, who managed to hold on for a 3-2 victory over Kaiji OGINO that ended with a wild scramble in
the final 15 seconds.

“He’s an opponent on another level,” Suda said of Kiyooka. “I’ll have to keep moving and give everything I got."

Yui SUSAKI (JPN)Yui SUSAKI throws Mako ONO en route to a technical fall in their 50kg semifinal. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Susaki stormed into the women’s 50kg final with three straight technical falls without surrendering a point, the last one a 10-0 rout of Mako ONO. In the final, she will face world U23 53kg champion Haruna MORIKAWA.

Susaki’s path to a fourth national title and first since 2022 was made slightly easier by the absence of rival Remina YOSHIMOTO and the late withdrawal of
Umi ITO.

Akari FUJINAMI (JPN)Akari FUJINAMI, left, squares off with Sara NATAMI in the 57kg semifinals. (Photo: Takeo Yabuki / wrestling-spirits.jp)

Fujinami, the Paris champion at 53kg, continued her transition to 57kg with solid victories, although with all of her points being scored from her feet, save
for an activity point.

In the semifinal, she built up a 7-0 lead over defending champion Sara NATAMI before her opponent twice countered single-leg attempts to score exposures, leaving Fujinami with a 7-4 victory. She will face Himeka TOKUHARA in the final.

Kusaka was clearly the most dominant of the Olympians on the day, winning his two matches by 11-0 scores -- both topped off with 4-point throws. He will face
Isami HORIKITA in the final.