#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

After Olympic disappointment, Malmgren starts afresh with U23 world gold

By Vinay Siwach

TIRANA, Albania (October 24) -- Jonna MALMGREN (SWE) was one of the favorites to win a medal at the Paris Olympics. She began well, winning her first bout via fall. She scored two points on returning silver medalist Qianyu PANG (CHN) but fell short in the quarterfinals, losing 10-2.

The loss hurt Malmgren.

"I actually had a really tough time after the Olympics," Malmgren said. "Everybody who goes to the Olympics feels some kind of emptiness after and so did I and it was a tough couple of months getting back to the mat."

Malmgren spent some time with her family, coached at her club and pondered over her Olympic campaign. She could not remain disappointed in the Olympics and wanted to get out of it.

"I decided to go to U23 Worlds, to get some sort of revenge and get a good ending to the season," she said. "That was pretty much my goal. I went up one weight class and I just wanted to have fun and get to wrestle the way that I know I can.

"I also come to a point where maybe I don't need to feel the best. I do train for the U23 worlds to wrestle my best. I know wrestling. I know how to wrestle. Sometimes you just have to put your brain aside and just go in and do what you love."

Wrestling at 55kg, Malmgren won the gold medal at the U23 World Championships in Tirana, dominating the final against Zeltzin HERNANDEZ (MEX). She won the final 10-0 in just over three minutes. On her way to the final, Malmgren also defeated former world silver medalist Oleksandra KHOMENETS (UKR), 4-3, who was making a comeback to international wrestling after more than a year.

"I don't have too many world medals," Malmgren, who won the U20 World Championships gold in 2021, said. "That's why I also wanted to go because I feel like it's a good, confident boost for me as well to be here and just feel like I leave it all on the mat."

Barring the Olympics, Malmgren has had an incredible year. She opened the year with a gold medal at the Henri Deglane Grand Prix and followed that with a silver medal at the European Championships. Three months later she won gold at 53kg at the U23 European Championships before claiming the 53kg gold at the Budapest Ranking Series. Then came the Olympics and Malmgren failed to reach the medal bouts in her debut Games.

"I did my best to be as prepared as I could for the Olympics," she said. "That's why the disappointment was so tough for me. I had a really good feeling when I went up on the mat on the Olympics and I don't feel like I wrestled the way that I wanted and how I expected to wrestle."

Now with four more years for the next Olympics in Los Angeles in 2028, Malmgren is going to continue wrestling at 53kg and 55kg.

"I feel good in 55, there's no doubt about it, but I feel good in 53 as well," she said. "I feel like that's my weight now, but like if I would go up, I would definitely need to get stronger to wrestle the 57 girls. The most important thing is that I wrestle and I feel good in 53kg and 55kg. I like to switch between those just to skip like cutting weight all the time."

Another wrestler who had to put away her disappointment was Ami ISHII (JPN).  The world silver medalist had won the Paris Olympics quota for Japan at 68kg but without a medal. According to Japan federation, a wrestler winning quota without had to go through a trial. Nonoka OZAKI (JPN) defeated Ishii in the playoff and earned a right to go to the Paris Games.

Though she missed the Olympics, Ishii did not forget the two World Championships to be held after the Games. She arrived in Tirana as the hot favorite to win the gold and did not disappoint, beating Paris Olympian Nesrin BAS (TUR) 8-1 for the gold medal.

"I was definitely aiming to win this tournament," Ishii said. "It wasn't as difficult as I thought."

Ishii had two victories via technical superiority and two via fall. Only the final in which she failed to finish the bout before time. Ishii was even cautioned for twisting the foot of Bas. Five days later, she will aim to win the 72kg gold medal at the World Championships in Non-Olympic weight classes.

A gold medal in that tournament will only help her forget the disappointment in Paris and focus on the next year.

"Everyone else except me was practicing, so I didn't feel comfortable being the only one not practicing," she said. "I didn't take much time off and started practicing wrestling right away. My goal is to go to the world championships and win the same way next year."

U.S. wins two golds

The United States has been in exceptional form at the U23 World Championshis and captured two gold medals. Sage MORTIMER (USA) at 50kg and Yelena MAKOYED (USA) at 76kg won gold medals in contrasting finals.

Mortimer stunned defending champion Umi ITO (JPN) in the semifinal with a fall despite trailing 12-4. She carried the same confidence in the final but was tested. She faced Natalia PUDOVA (AIN) in the final and swelled her early lead. However, in the second period, Mortimer allowed some sloppy takedown which made the score 7-5. Pudova failed to turn Mortimer in the end and suffered a 7-5 loss.

Ito returned to win the bronze medal but the loss against Mortimer has made her criticized herself.

"I wasn't particularly conscious of winning consecutive matches overseas, but this was my first loss in a match overseas," Ito said. "I felt very disappointed to lose like this. No matter what the situation is, I was able to learn once again that I should not focus on the immediate value, but rather perform each technique carefully and without being sloppy."

Ito has been stuck behind Yui SUSAKI (JPN) and Remina YOSHIMOTO (JPN) at the senior level in Japan and is awaiting her first break at the senior level.

"It's not the end here, I'm aiming for the Los Angeles Olympics," she said. "It's an experience for me to grow in order to participate in the Los Angeles Olympics. I will take this as a positive experience and do my best for the next tournament."

The second gold medal was won by Yelena MAKOYED (USA) who had the most impressive run to the gold with three technical superiorities and one fall. Makoyed gave little chance to Shuiyan CHENG (CHN) in the final and after leading 8-0, she managed to secure a pin for the win.

Makoyed was happy to get a title under her belt after long and relieved that she back to winning ways after a indifferent year as far as the results were concerned.

RESULTS

50kg
GOLD: Sage MORTIMER (USA) df. Natalia PUDOVA (AIN), 7-5

BRONZE: Nataliia KLIVCHUTSKA (UKR) df. Natallia VARAKINA (AIN), 9-1
BRONZE: Umi ITO (JPN) df. Laura GANIKYZY (KAZ), 11-0

55kg
GOLD: Jonna MALMGREN (SWE) df. Zeltzin HERNANDEZ GUERRA (MEX), 10-0

BRONZE: Oleksandra KHOMENETS (UKR) df. Ekaterina KARPUSHKINA (AIN), 5-0
BRONZE: Amani JONES (USA) df. Bhavika PATEL (IND), 5-2

59kg
GOLD: Solomiia VYNNYK (UKR) df. ANJLI (IND), 7-4

BRONZE: Hong LIANG (CHN) df. Aurora RUSSO (ITA), via fall (6-1)
BRONZE: Himeka TOKUHARA (JPN) df. Anastasiia SIDELNIKOVA (AIN), 6-1

68kg
GOLD: Ami ISHII (JPN) df. Nesrin BAS (TUR), 8-1

BRONZE: Alina SHAUCHUK (AIN) df. Brooklyn HAYS (USA), 6-4
BRONZE: MONIKA (IND) df. Xinze DU (CHN), 5-3

76kg
GOLD: Yelena MAKOYED (USA) df. Shuiyan CHENG (CHN), via fall (8-0)

BRONZE: Valeriia TRIFONOVA (AIN) df. Zsofia VIRAG (HUN), via fall
BRONZE: Nodoka YAMAMOTO (JPN) df. Alina YERTOSTIK (KAZ), 11-0

Semifinals

53kg
GOLD: Yu SAKAMOTO (JPN) vs. Serena DI BENEDETTO (CAN)

SF 1: Serena DI BENEDETTO (CAN) df. Xiaomin XIE (CHN), 10-5
SF 2: Yu SAKAMOTO (JPN) df. Otgontuya CHINBOLD (MGL), 4-4

57kg
GOLD: Ruka NATAMI (JPN) vs. Zhala ALIYEVA (AZE) 

SF 1: Zhala ALIYEVA (AZE) df. Sofia MACALUSO (USA), via fall (10-0)
SF 2: Ruka NATAMI (JPN) df. Neha SHARMA (IND), 3-2

62kg
GOLD: Macey KILTY (USA) vs. Iryna BONDAR (UKR) 

SF 1: Iryna BONDAR (UKR) df. Hanying ZHANG (CHN), 2-1
SF 2: Macey KILTY (USA) df. Viktoria VESSO (EST), 12-2

65kg
GOLD: Irina RINGACI (MDA) vs. Alina KASABIEVA (AIN)

SF 1: Alina KASABIEVA (AIN) df. Kateryna ZELENYKH (ROU), 3-2
SF 2: Irina RINGACI (MDA) df. SHIKSHA (IND), 10-0

72kg
GOLD: Kylie WELKER (USA) vs. Vianne ROULEAU (CAN)

SF 1: Vianne ROULEAU (CAN) df. Viktoryia RADZKOVA (AIN), 10-0
SF 2: Kylie WELKER (USA) df. Anastasiya ALPYEYEVA (UKR), 3-1