#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026 Women's Wrestling Preview

Thursday, April 16, 2026 - 15:12 By Vinay Siwach

Share this article

TIRANA, Albania (April 16) -- Six 2025 champions will look to defend their gold medal in Women's Wrestling at the European Championships starting next week. But the tournament will also see a return of a few veteran stars in Tirana.

Among the returning champions will be Maria PREVOLARAKI (GRE), who ended a 24-year wait for Greece to have European champion in Women's Wrestling, now going for her second title at 53kg.

SUBSCRIBE TO UWW+ TO WATCH LIVE | European Championships 2026 Schedule | Download European Championships 2026 Preview

Just as is the case globally, there’s no shortage of depth in the 53kg weight class in Europe and a number of wrestlers can upset the Greek wrestler.

Two former champions, Jonna MALMGREN (SWE) and Vanesa KALADZINSKAYA (UWW), are returning to the continental championships for the first time since 2024. The two met in the final at the 2024 edition with the latter winning the gold medal.

Tirana will also mark the return of prodigious talent Mariia YEFREMOVA (UKR), a former U17 world and U20 European champion. She will be among the many Ukrainians favorites to win gold in their respective categories.

Apart from the four, Carla JAUME SOLER (ESP), Gerda TEREK (HUN) and Natalia MALYSHEVA (UWW) are also in contention to finish on the podium.

Anastasiya ALPYEYEVA (UKR)Anastasiya ALPYEYEVA (UKR), right, will look to defend her 76kg title. (Photo: United World Wrestling / Kostadin Andonov)

Strong Ukraine Squad
Ukraine have won the women’s team title in each of the last three editions and are set to defend it, thanks to a strong squad heading to Tirana. Oksana LIVACH (UKR) at 50kg and Anastasiya ALPYEYEVA (UKR) at 76kg will look to repeat as champions while U20 world champion Nadiia SOKOLOVSKA (UKR) will make her senior debut at 72kg.

Mariia VYNNYK (UKR) at 57kg and Solomiia VYNNYK (UKR) at 59kg have good chances to finish on the top of the podium as well.

Livach will be the favorite at 50kg despite the likes of returning silver medalist Evin DEMIRHAN YAVUZ (TUR), U23 European champion Elnura MAMMADOVA (AZE), returning bronze medalist Natallia VARAKINA (UWW) and rising star Svenja JUNGO (SUI).

Alpyeyeva stunned the wrestling world by winning the 76kg gold medal last year by beating Yasemin ADAR (TUR) in the final. While both bronze medalists from 2025, Martina KUENZ (AUT) and Anastasiya ZIMIANKOVA (UWW) are returning, it’s U23 world silver medalist Valeriia TRIFONOVA (UWW) who likely to be the biggest challenger to Alpyeyeva.

Iryna KOLIADENKO (UKR)Iryna KOLIADENKO (UKR) is hoping to return to the top of the podium at the European Championships. (Photo: United World Wrestling / Kostadin Andonov)

Two-time Olympic medalist and former European champion Koliadenko will lead the charge at 65kg. After being denied last year by Irina RINGACI (MDA) in the semifinals, Koliadenko will be looking to bounce back and add to her previous three European gold medals.

While the absence of Ringaci and last year's champion Grace BULLEN (NOR), who has moved to 62kg should make things easier, Koliadenko still has some tricky opponents in Tirana. World silver medalist Alina KASABIEVA (UWW) should be the biggest challenger for Koliadenko.

Greco-trained Sokolovska, who won the U20 world title at 76kg, will be at 72kg replacing European and world champion Alla BELINSKA (UKR) this year. In a stacked weight class, she will be challenged by Olympic medalist and former European champion Buse TOSUN (TUR), who moved down to 68kg last year and finished with a bronze medal. But she is back to 72kg, switching spots with Nesrin BAS (TUR), 2025 silver at 72kg, who is now at 68kg.

U23 European champion Viktoryia RADZKOVA (UWW) will be another tough competitor for Sokolovska along with world medalist Wiktoria CHOLUJ (POL).

Nesrin BAS (TUR)Nesrin BAS (TUR) will present her challenge at 68kg this year. (Photo: United World Wrestling / Kadir Caliskan)

Bas' Golden Chance 
Bas at 68kg will be keen on claiming the top position in European after falling short at the continental and world level last year. She lost finals at 72kg at both the competitions in 2025.

Bas, a three-time U23 world champion, will face returning champion Alina SHAUCHUK (UWW) who recently won the U23 European gold. Shauchuk has been rising quickly through the ranks and she defeated Kateryna ZELENYKH (ROU) in the final last year to stun the Bratislava crowd. 

Shauchuk should be ready for a tougher outing as Bas brings more skill set and Zelenykh will be keen on revenge. Former U23 European champion Manola SKOBELSKA (UKR) will be the dark horse.

Ekaterina VERBINA (UWW)Ekaterina VERBINA (UWW) is the defending champion at 55kg. (Photo: United World Wrestling / Kostadin Andonov)

Verbina Eyes Second Straight Gold
Defending champion Ekaterina VERBINA (UWW), also a world silver medalist, could have had a smooth sailing to the gold medal but the entry of former European champion Andreea ANA (ROU) just added to the challenge of defending the title. While these two go in as favorites, keep an eye out for Tuba DEMIR (TUR) who has the potential to go deep into this bracket as well.

Grace BULLEN (NOR)Grace BULLEN (NOR) is eyeing her fifth European gold medal in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Bullen Favorite at 62kg
Grace BULLEN (NOR) spent most of 2025, a year after the Olympics, at 65kg in which she also won gold at the European Championships. But the four-time champion is returning to 62kg and will be the favorite at the weight class to win her fifth title to go with her two silver medals.

Bullen defeated Ringaci in a memorable final last year, but she should have less trouble winning gold this year. U23 European champion Amina TANDELOVA (UWW) should be her biggest threat along with former world champion Bilyana DUDOVA (BUL), and former U23 world and European champion Eniko ELEKES (HUN).

Returning silver medalist Johanna LINDBORG (SWE), who has notched up a series of good results recently, will also be looking to return to the final and challenge Bullen.

With defending champion at 57kg Olga KHOROSHAVTSEVA (UWW) giving the European Championships a miss, returning silver medalist Elvira SULEYMAN KAMALOGLU (TUR) has the chance to improve the color of her medal. Among other contenders are returning bronze medalists Zhala ALIYEVA (AZE) and Solomiia VYNYYK (UKR). Former U20 European champion and U20 world silver medalist Felicitas DOMAJEVA (NOR) will also be looking to at least finish on the podium for Norway.

Another returning silver medalist from Turkiye hoping to upgrade her medal is Bediha GUN (TUR), who lost to Anastasiia SIDELNIKOVA (UWW) last year in the final at 59kg.

Sidelnikova’s absence will make things only slightly easier for Gun in Tirana but world silver medalist Mariia VYNNYK (UKR) is expected to pose a serious threat as she chases her first-ever European medal.

Finalists from February’s U23 European Championships, Hiunai HURBANOVA (AZE) and Marta HETMANAVA (UWW) are also entered and it won’t be a shock if the two make the final. Svetlana LIPATOVA (UWW), silver medalist at the Muhamet Malo Ranking Series in February, will be among the contenders as well.