#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026 Greco-Roman Preview

By Vinay Siwach

TIRANA, Albania (April 15) -- When Aleksandr KARELIN won his 12th European gold in 2000, it seemed like one of the most impregnable records in wrestling. In 2023, Riza KAYAALP (TUR) equaled that accomplishment but his hopes of going past Karelin came to naught after he was pinned in the final at Bucharest in 2024. [Kayaalp’s 12 golds include the 2025 European Games gold medal since no European Championships was held in that year].

Two years later, Kayaalp will take another shot at history when he steps onto the mat in Tirana next week for the European Championships in the 130kg weight class.

DOWNLOAD FULL PREVIEW HERE | European Championships 2026 Schedule | European Championships 2026 Freestyle Preview | European Championships 2026 Women's Wrestling Preview

Kayaalp began this season with a gold medal at the Zagreb Open Ranking Series to set the stage for an epic European comeback. Apart from breaking the record, a win in Tirana will give Kayaalp much-needed confidence as the 36-year-old continues his comeback after missing two years of action.

The field in Tirana includes Muhamet Malo Ranking Series winner and perhaps Kayaalp's biggest threat Marat KAMPAROV (UWW). 2025 European bronze medalists Jello KRAHMER (GER) and Darius VITEK (HUN) are returning with an aim to change the color of their medals.

Among other contenders are former U23 world champion Pavel HLINCHUK (UWW), former U20 world champion Mykhailo VYSHNYVETSKYI (UKR) and Beka KANDELAKI (AZE) who once pinned Kayaalp in Istanbul.

Turkiye will be hoping to win more golds than just Kayaalp's.

Defending champion at 63kg Kerem KAMAL (TUR) will look to find the same form he did in the first half of 2025, winning three gold medals in a span of four months.
 
Trying to stop Kamal from winning a second straight gold medal will be returning silver medalist Karen ASLANYAN (ARM) who fell short in a one-sided final last year. Also in the mix are U23 world champion Ziya BABASHOV (AZE) and world bronze medalist Vitalie ERIOMENCO (MDA). Babashov defeated Eriomenco in the final of the U23 World Championships but both can make a run for gold in Tirana.

Veteran Sergey EMELIN (UWW) enters with hopes of winning his third European gold and first since in 2021.

Malkhas AMOYAN (ARM)Malkhas AMOYAN (ARM) is a four-time European champion. (Photo: United World Wrestling / Kostadin Andonov)

Amoyan's World
There is no Greco-Roman wrestler who can be considered as dominant as Malkhas AMOYAN (ARM) among current wrestlers. The defending champion will land in Tirana in a bid to win his fifth straight European title. He last lost at the European Championships in 2021, dropping his 72kg final.

But since then, Amoyan has been untouched at the continental level. He never looked in trouble during his golden run in 2025 and is unlikely to suffer any upsets this year as well.

Lining up to challenge him are returning silver medalist Ramaz ZOIDZE (GEO) and former champion Robert FRITSCH (HUN). Joining them will be U23 world champion Alexandrin GUTU (MDA), Sergei STEPANOV (UWW) and world bronze medalist Ahmet YILMAZ (TUR).

Hasrat JAFAROV (AZE)Hasrat JAFAROV (AZE) is one of the three defending Greco-Roman champions for Azerbaijan. (Photo: United World Wrestling / Kostadin Andonov)

Azerbaijan's Defending Champs
Azerbaijan is bringing all three of its 2025 champions as it looks to defend the team title. Olympic bronze medalist and world silver Hasrat JAFAROV (AZE) leads the charge at 67kg and is the favorite to win gold.

A possible rematch of last year's final is on the cards as Abu AMAEV (BUL) returns to maintain his 100 percent record of winning a medal at the European Championships. Amaev has two bronze and a silver at the tournament.

Two young stars who can pose a threat are U23 world silver medalist Diego CHKHIKVADZE (GEO) and former U20 world champion Erzu ZAKRIEV (UWW). Chkhikvadze began this year with two silver medals at the Zagreb Open and Muhamet Malo Ranking Series events.

Zakriev made his senior debut at the Muhamet Malo in Tirana and finished with a bronze medal.

Returning at 60kg is Nihat MAMMADLI (AZE) who began this season with a gold medal at the Muhamet Malo Ranking Series. He would like to forget the medalless campaigns at World Championships and Islamic Solidarity Games and regain the form he was at last year's Europeans, winning three out of four bouts via technical superiority.

The only wrestler who troubled Mammadli was Georgij TIBILOV (SRB) who will be returning with the hope of changing his silver to gold this year. Tibilov's defense can be hard to penetrate but he has not been able to stop Mammadli's par terre offense, from where he lost the final last year.

Gurban GURBANOV (AZE) is the third returning champion for Azerbaijan as he looks to defend his 82kg gold medal. Apart from the two technical points he gave up, Gurbanov was unscored upon as he won four bouts to win the gold medal.

He blanked Gela BOLKVADZE (GEO), 4-0, in the semifinals but the Georgian will be keen on avenging that loss. The world silver medalist was not awarded the par terre position in the semifinals last year which could have changed the result of the bout.

Zoltan LEVAI (HUN), silver medalist at 77kg at Zagreb Open, is moving up to 82kg and will be among the medal contenders in Tirana along with Muhamet Malo Ranking Series silver medalist Adlet TIULIUBAEV (UWW).

Return of Novikov, Milov
After missing the entire 2025 season after the European Championships, Olympic champion Semen NOVIKOV (BUL) and European champion Kiril MILOV (BUL) will be back in action in Tirana with an aim to win gold medals at 87kg and 97kg respectively.

Novikov was stunned in the 87kg final last year by David LOSONCZI (HUN) but he will like to make amends and win his second European gold. At the recent Dan Kolov tournament in Bulgaria, Novikov suffered a 7-3 in the semifinal against Yaroslav FILCHAKOV (UKR) who had troubled Novikov at the European Championships last year as well.

Filchakov will be in Tirana to challenge Novikov again along with several other stars including world champion Aleksandr KOMAROV (SRB) who picked up a bronze medal last year. Paris bronze medalist Turpal BISULTANOV (DEN), who skipped the tournament last year, will also be returning to action for the first time this year.

Returning bronze medalist Islam ABBASOV (AZE), former world champion Lasha GOBADZE (GEO), former European champion Istvan TAKACS (HUN) and Alan OSTAEV (UWW) are also in the hunt for medals at this weight class.

Kiril MILOV (BUL)Kiril MILOV (BUL) defeated Artur ALEKSANYAN (ARM) for the first time in his career and went on to win the 97kg gold. (Photo: United World Wrestling / Kostadin Andonov)

For Milov, the path to gold should be much simpler than Novikov. Milov stunned Artur ALEKSANYAN (ARM) last year, handing the Armenian legend his first European loss since 2017, before winning his second European gold medal. In Tirana, he will be joined by the three other medalists from the 2025 edition -- silver medalist Lucas LAZOGIANIS (GER), and bronze medalists Alex SZOKE (HUN) and Kiryl MASKEVICH (UWW).

But Milov's biggest threat will be world silver medalist Artur SARGSIAN (UWW) who suffered a shocking loss to Tyrone STERKENBURG (NED). Sargsian has an explosive offense from par terre and can defend as well as he did during the World Championships, winning four bouts by the score of 1-1 before losing the final.

At 55kg, it can well be the passing of the baton as world champion and returning bronze medalist Vakhtang LOLUA (GEO) takes on defending champion Emin SEFERSHAEV (UWW). These are the only two returning medalists but Lolua is primed to upset Sefershaev.

At 72kg, world silver medalist Ibrahim GHANEM (FRA), who had to share the gold medal with Levente LEVAI (HUN), will be the sole favorite this year. He has one of the most effective defenses in the world.

Among the few challengers will be Krisztian VANCZA (HUN), U20 world champion Gaspar TERTERYAN (ARM) and former U23 European champion Ruslan NURULLAYEV (AZE).