#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW History Makers of 2025: Kougioumtsidis, Reasco, Sultangali

Tuesday, December 23, 2025 - 12:29 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 22) -- United World Wrestling has announced the History Makers of the Year 2025. The performance of these three wrestlers transcended competition and produced a once-in-a-generation accomplishment.

Freestyle’s History Maker 2025: Georgios KOUGIOUMTSIDIS (GRE)

If there’s one nation that’s draped in sports tradition, it’s Greece, but surprisingly enough, the nation had never produced a male wrestling world champion.

Prior to 2025, wrestlers from Greece were 0-3 in gold-medal matches and had not reached a world finals since 1991. Then came 23-year-old Georgios KOUGIOUMTSIDIS who stunned the world by defeating Levi HAINES (USA) 3-2 in the 79kg final to become his nation’s first-ever world champion.

Up until Kougioumtsidis' victory, Georgios ATHANASSIADIS (GRE) lost both of his world finals matches and Iraklis DESKOULIDIS (GRE) lost the final in 1991. The lone Greek woman to ever step to the top of the medal podium at the World Championships was Sofia POUMPOURIDOU (GRE), who won the women's 51kg gold on home soil in 2002.

"I'm very lucky that I am Greek," Kougioumtsidis said. "So I feel like I made all Greeks proud. I am Greek and I love my country." He continued, saying, “I'm the first male [from Greece] who won a gold medal at the World Championships. It's my dream come true. I think this year is a good achievement. I achieved my goal."

Women’s Wrestling History Maker: Genesis REASCO (ECU)

Reasco made history by becoming Ecuador's first-ever world champion, which came two years following Lucia YEPEZ (ECU) silver-medal finish at the 2023 World Championships where she still become the Ecuador's first-ever world medalist.

Reasco reached the pinnacle of the sport with a 4-2 victory in the 76kg final over two-time world medalist Aiperi MEDET KYZY (KGZ), which came one match removed from knocking off Paris bronze medalist Milaimy MARIN (CUB) in the semifinals.

"I went in, gave my all, and it worked," Reasco said. "That’s how the gold medal was achieved, because honestly, I have a lot of respect for all my opponents. They gave everything out there on the mat, and they were really good matches -- both yesterday’s and today’s. Everything was very tough, very close."

Greco-Roman’s History Maker: Aidos SULTANGALI (KAZ)

Sultangali ended a 26-year Greco-Roman drought, giving Kazakhstan their first Greco world champion since 1999 with a very quick victory over Uzbek youngster Alisher GANIEV (UZB) in the 60kg finals at the World Championships.

Sultangali, who won two world bronze medals between 2018 and 2022, only needed 1:07 to cap off masterful first-period 9-0 win over Asian runner-up GANIEV (UZB).

"I didn’t plan to win the final match so easily and quickly," Sultangali said. "But it happened. Today is a historic day for our country because the last gold medal for Kazakhstan came in 1999, 26 years ago," said Sultangali, "I am happy that my country is happy."