#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Kayaalp's 13: New Golden Standard Set in Europe

By United World Wrestling Press

TIRANA, Albania (April 20) -- On Tuesday evening in Tirana, Riza KAYAALP (TUR) did something that for years existed and was expected to continue to exist only as a hypothetical.

He won his 13th European title in Tirana on Tuesday, beating Darius VITEK (HUN), 7-1, in the 130kg European Championships. 2026 joined 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) turns Darius VITEK (HUN) in the 130kg final. (Photo: United World Wrestling / Kadir Caliskan)

As the referee raised his powerfully sculpted right arm in triumph, Kayaalp raised the ceiling in Greco-Roman. He moved past the legendary Aleksandr KARELIN’s 12 European gold medals, the last of which he had won in 2000. Generations of wrestlers had competed, won and lost, knowing all the while that that number would outlast them. Until Kayaalp finally eclipsed it.

The moment itself wasn’t dramatic in the way history is often expected to be. Just a raised hand, a nod and a lap of honor around the mat with the Turkish flag around his shoulders. That’s been the story of Kayaalp’s career.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) speaks to the media after winning the gold medal at the European Championships. (United World Wrestling / Jake Kirkman)

Born in Yozgat, in central Turkey, Kayaalp would have inherently understood the role of wrestling in Turkish sporting heritage and the place champions of the sport have historically held in the nation. He would have grown up in the shadow of two-time Olympic and eight-time European champion Hamza YERLIKAYA, who defined Turkish wrestling in the 1990s and like everyone else in the sport, under the global shadow of Karelin.

Slowly and methodically Kayaalp would try to match them. His career has been relentless and consistent rather than spectacular. Since his first European gold in 2010, won as a twenty-year old, Kayaalp has claimed titles across two decades. He’s adapted through rule changes, generations of opponents, and brutal physical wear and tear of time itself.

Apart from his European titles, he has five World Championships gold medals, and three Olympic medals -- a bronze in London 2012, silver in Rio 2016, bronze again in Tokyo 2020. Every time a major medal was to be decided over the past decade and a half, Kayaalp would with almost absurd reliability be counted in the mix.

Riza KAYAALP (TUR)Riza KAYAALP (TUR) with Taha AKGUL (TUR) at the medal ceremony in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

For all of Kayaalp’s longevity, his career has always carried the one obvious gap compared to Karelin or Yerlikaya -- no Olympic gold. That absence will still be there. That gap is unlikely to close any time soon. As such the European mark became a milestone within his grasp. Or in the last few years, a milestone just out of grasp.

Indeed, for Kayaalp the title will provide a sense of closure. He had equalled Karelin’s record at the 2023 European championships in Zagreb. Prior to that tournament, he had in an interview with Anadalou Agency spoken of equalling Karelin’s record, breaking it at the 2024 European Championships and finally finishing his career on a high note with a gold at the 2024 Paris Olympics.

But things would not go as planned. At the 2024 European Championships, Kayaalp was pinned in the final by Sergey SEMENOV (UWW) -- only the second final he had ever lost in Europe. A few months later despite qualifying for the Olympics he was unable to compete due to a medication issue linked to treatment for persistent tinnitus. His appeal to the Court of Arbitration for Sport was upheld, clearing the way for his return. He would describe the period as the toughest of his career.

But the ordeal had left him with a new purpose and a desire to exit the stage on his own terms.

“For an athlete with so many titles, this was the worst thing that could happen,” he said. “Because of a simple issue, we faced a huge problem. But I always believed I would overcome it, return to my job and leave the sport on my own terms,” he had told Anadalou Agency at the start of 2026 when he made his return to international competition at the Zagreb Ranking series earlier this year.

“There was fatigue before. In this 18-month period, my desire to work came back stronger. I was already motivated to be champion. Now it is even greater. I feel renewed,” he had said.

While Kayaalp has said he would compete until the 2028 Olympics, he had also spoken of the unfinished business he had had in Europe. “I was so close,” he said. “Fourteen finals, 12 European titles, one more for the record, and then something unwanted happens. But everything is resolved. To bring that record to my country would mean a lot,” he had said then.

He had come close once and fallen short. That could have been the ending -- a near miss against an immortal number. Instead, with his 13th European title, Kayaalp gets to tell his story. He stands alone as the most decorated European wrestler of all time.

Records though exist to be broken. At some point, inevitably, another wrestler will look at Kayaalp's number and decide to chase it. But at least for some time, records exist to define limits. For over a quarter of a century that limit was Karelin’s 12. Now it’s Kayaalp’s 13.