#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

Share this article

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships Day 2 Greco-Roman Results & Highlights

Tuesday, April 21, 2026 - 06:37 By Vinay Siwach

Share this article

TIRANA, Albania (April 21) -- The European Championships 2026 enters day two with five Greco-Roman weight classes - 60kg, 67kg, 72kg, 82kg and 97kg. All five weight classes have their defending champions in action in Tirana on Tuesday.

WATCH LIVE | LIVE MATCH ORDER | KAYAALP REACHES FINAL

14:27: Oleksandr HRUSHYN (UKR) ends Erzu ZAKRIEV (UWW) debut at the European Championships with a 7-1 defeat. Hrushyn, a former silver medalist at 63kg, scored two turns from par terre in the second period to lead 5-1. Zakriev tries some desperate throws but ends up giving a takedown.

14:22: In another rematch of the final from last year, Kiril MILOV (BUL) beats Lucas LAZOGIANIS (GER), this year 8-1 to enter the semifinal at 97kg. Milov with two turns from par terre before starting the second period with a takedown and lead 7-1. Germany challenges but that's lost which gave one more point to Milov.

14:20: Artur SARGSIAN (UWW) will wrestle for a European medal for the first time. He beats world bronze medalist Murad AHMADIYEV (AZE) 4-0 in the 97kg quarterfinals. Given both par terre positions in the match, Sargsian scores step out in first but fails to do much int eh second. He also gets a point for lost challenge from Azerbaijan to win 4-0.

14:11: Diego CHKHIKVADZE (GEO), who began this season with two silver medals at the Ranking Series events, is into the semifinals at 67kg after a 6-1 victory over Dominik ETLINGER (CRO).

14:10: In a rematch of last year's final which Hasrat JAFAROV (AZE) won, the defending champion once again beats Abu Muslim AMAEV (BUL), this year in the semifinals. Jafarov got two turns from par terre in the first period to lead 5-0. In the second period, he caught Amaev from behind and pinned him to enter the final

14:00: Gurban GURBANOV (AZE) defends with all might to beat Mihail BRADU (MDA) 5-4 at 82kg as he moves into the semifinals of his title defense. Leading 3-0, he got par terre and used a front head roll exposure for two points but lost control and gave up two points as well. Gurbanov, leading 5-2, challenged the call but lost it. He was then called passive which gave one more point to Bradu but Gurbanov held on for the win. 

13:40: Defending champion at 60kg, Nihat MAMMADLI (AZE) makes no mistake in a 5-0 victory over Vladyslav KUZKO (UKR). He did not let Kuzko take any par terre while being active enough to get it twice in the match.

13:30: Georgij TIBILOV (SRB), returning silver medalist, moves into the semifinals with a 9-0 technical superiority win over Denis MIHAI (ROU) at 60kg. All points scored from par terre

13:20: Returning silver medalist at 97kg Lucas LAZOGIANIS (GER) gets a turn from par terre and beats Nikoloz KAKHELASHVILI (ITA), 3-1, after the Italian wrestler failed to score points.

13:05: Anti-climatic between defending champion Kiril MILOV (BUL) and world bronze medalist Kiryl MASKEVICH (UWW) as Milov wins 10-0 at 97kg. He begins with an arm throw for two points before getting the par terre from which he gets Maskevich in danger. When the referee asks them for neutral, Milov leads 7-0. Maskevich tries a big throw using body lock but Milov blocks him for two points. A lost challenges adds one more point to his score.

12:55: Artur SARGSIAN (UWW), world silver medalist but never won a medal at the European Championships, begins with an explosive 9-0 victory over Mindaugas VENCKAITIS (LTU). He lifts the Lithuanian for a body throw for four before turning him twice for two points for each turn.

12:50: Hasrat JAFAROV (AZE), defending champion at 67kg, scores two two-point takedown against Jan OEHLEN (SWE) to secure a 5-1 victory and moves into the quarterfinals.

12:48: Slavik GALSTYAN (ARM) gets four turns from par terre to beat Andreas VETSCH (SUI), 9-0 and advance to the quarterfinal at 67kg against Murat FIRAT (TUR).  

12:40: Erzu ZAKRIEV (UWW) continues his good form and gets a win over world champion Sebastian NAD (SRB) at 67kg. Zakriev gets the first par terre but cannot score from there. He gets the par terre in the second period as well, making his lead 2-0, before he hits a throw for four points. Serbia challenge the decision but lose it. A takedown to finish the bout 9-0.

12:20: World bronze medalist Karlo KODRIC (CRO) turns Ruslan ABDIIEV (UKR) once from par terre and then holds the Ukrainian off to win 3-1 to advance at 82kg.

11:45: Defending champion at 82kg Gurban GURBANOV (AZE) needed a big front headlock throw for four to break the 3-3 criteria and beat Svetoslav NIKOLOV (BUL) in his opening bout.

11:25: Erzu ZAKRIEV (UWW), a U20 world silver medalist, starts his senior European Championships debut with an clinical 8-0 win over Mateusz SZEWCZUK (POL) at 67kg. Two big four-point throws for Zakriev

11:05: Defending champion Kiril MILOV (BUL) kicks off his 97kg gold medal defense with a dominant 9-0 technical superiority win over Gerard KURNICZAK (POL). Next up is the big match against world bronze medalist Kiryl MASKEVICH (UWW).

10:50: Returning silver medalist at 67kg Abu Muslim AMAEV (BUL) keeps it simple in his first bout and beats Andrea SETTI (ITA), 4-0, and advances. 

10:30: Welcome to day two of the European Championships! After a dramatic day one to kick off the tournament, five more Greco weight classes in action in Tirana.