#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#UWWAwards

UWW Most Dominant Wrestlers 2025: Amouzad, Motoki, Esmaeili

Thursday, December 25, 2025 - 11:08 By Eric Olanowski

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CORSIER-SUR-VEVEY, Switzerland (December 24) -- There were several dominant performances in 2025 on the wrestling mat. But it was three wrestlers who remained at the top of their weight classes and racked up dominant wins one after another. Two were Olympic champions while one was an Olympic silver medalist. All three became world champions in Zagreb.

Freestyle Most Dominant Wrester: Rahman AMOUZAD (IRI)

- 14–0
- Rank 1 at 65kg 
- 58,000 RS points 
- Outscored world and Olympic medalists 42–4
- World Championships, Tirana RS and ISG golds

Rahman AMOUZAD (IRI) was about as perfect as you could be in a season, returning to prominence with title-winning efforts at the World Championships, Islamic Solidarity Games and Muhamet Malo Ranking Series event and finishing the season as the No.1 ranked wrestler in the world at 65kg with 58,000 Ranking Series points.

The Paris silver medalist, collected an unblemished 14-0 record in 2025 -- with five of those wins coming against top-level opponents who have world or Olympic medals on their resumes in Olympic champion Kotaro KIYOOKA (JPN), Umidjon JALALOV (UZB), Taiyrbek ZHUMASHBEK UULU (KGZ) and Real WOODS (USA). The craziest part about those five matches against the world’s best, Amouzad outscored 42-4.

But without a doubt, the highlight of Amouzad’s season came in Zagreb when he finally got his long awaited rematch, beating Kotaro KIYOOKA in a revenge match from the Paris 2024 Olympic finals.

The scariest part about Amouzad’s dominance -- he’s only 23 years old and he’s still getting better.

Women's Wrestling Dominant Wrestler: Sakura MOTOKI (JPN)

- 9-0
- Five pins, two technical superiorities
- 45,000 RS points 
- 8/9 bouts finished before regulation
- Completed Golden Grand Slam (U17, U20, U23, Senior World and Olympic gold)

Coming into the 2025 season, Motoki made her goals crystal clear -- become the third wrestler in history of the sport to win wrestling’s Golden Grand Slam -- and for those who don’t know, that is gold medals at the U17, U20, U23, Senior World Championships and the Olympic Games.

The only two missing from the Olympic champ's resume were the U23 and Senior World golds.

At the 2025 U23 and senior World Championships, Motoki showed that she’s in a league of her own, as she went 9-0, with eight  matches finishing before time expired. She scored five falls and two technical superiority wins.

Her win in the final of the World Championships will be one that will be talked about for ages as the most dramatic win of the season. Motoki scored a buzzer-beating takedown against Ok Ju KIM (PRK) with a 10-second flurry that consisted of a head outside single, arm throw, over-under knee pick, before head locking Kim with four tenths of a second left to keep her history making hopes alive.

In the end, Motoki’s heart and courage under fire helped her close out the year as the third wrestler to complete the Golden Grand Slam and she did it with a level of dominance we may not see again for a very long time.

Greco-Roman Dominant Wrestler: Saeid ESMAEILI (IRI)

- Rank 1 at 67kg 
- 58,000 RS points  
- 11–0 Record
- World Championships, Asian Championships and  ISG golds

In a 2025 campaign that saw him become a world champion, Esmaeili's season was immaculate, as he cemented his place among the sport’s top pound-for-pound wrestler with a season full of titles, stacking gold-medals at the World Championships, Asian Championships and Islamic Solidarity Games, rounding out the season ranked No. 1 in the world at 67kg.

The Paris Olympic champion remained unbeaten in 2025, winning all 11 bouts of his bouts in dominant fashion -- scoring eight shutout wins, with seven technical falls -- including a pair of 9-0 win against world champions Aytjan KHALMAKHANOV (UZB) and Sebastian NAD (SRB). The reigning Olympic gold medalist also collected two victories over Paris 2024 Olympic bronze medalist Hasrat JAFAROV (AZE), one in the world final and one in the Islamic Game gold-medal match, where he tossed his Azeri opponent for four as time expired to rob his rival of the title.

His opponents should not ease up because at just 22 years old, Esmaeili is still sharpening his tool set and leveling up his skills.