#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Islamic Solidarity Games 2025 Day 2 Highlights

Wednesday, November 19, 2025 - 07:03 By Vinay Siwach

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RIYADH, Saudi Arabia (November 19) — The Islamic Solidarity Games 2025 will enter the second day with two Greco-Roman weight classes, 97kg and 130kg, and three women’s wrestling weight classes — 50kg, 53kg and 57kg.

WATCH LIVE | LIVE MATCH ORDER

13:15: Miesinnei GENEISI (NGR) with a fall over Chebila CHEIMA (ALG) in the 50kg semifinal and enter the final in which she will face Aktenge KEUNIMJAEVA (UZB)

13:05: Mohamed ADELLATIF (EGY) scores a takedown in the second period to survive a passivity call and win his semifinal at 130kg against Fatih OZTURK (TUR) 3-0. He will face Fardin HEDAYATI (IRI) for the gold medal

12:45: Tekouk ACHOUAK DJAMILA (ALG) with some strong counters after Elvira SULEYMAN (TUR) scored the first four points. Djamila made it 6-4 before Suleyman scored a go behind and led 6-6 and a turn to lead 8-6. The Turkiye wrestlers defends the late attacks from Djamila and wins 10-6 to enter the 57kg final.

12:30: Fardin HEDAYATI (IRI) reaches the final at 130kg after an 8-0 pounding of Roman KIM (KGZ) in the semifinal. He scored four points using a suplex. Kim was called for a leg foul which gave two more points to Hedayati. A takedown and he finishes with technical superiority.

12:05: Mohammadhadi SARAVI (IRI) has not trouble in his semifinal against Ibrahim FALLATAH (KSA), beating him 9-0 with four turns from par terre and advance to the final at 97kg.

11:45: World bronze medalist Murad AHMADIYEV (AZE) gets a solid 5-1 win over Beytullah KAYISDAG (TUR) to advance to the final at 97kg. The big question is can Ahmadiyev challenge Saravi?

11:30: Fardin HEDAYATI (IRI) looks unstoppable at 130kg. He scores a takedown and three turns to beat Beka KANDELAKI (AZE) 8-0

11:25: Zhala ALIYEVA (AZE) gets another dominant win at 57kg. She pins MIM (BAN) and moves into the semifinal with the top spot in the group.

11:10: World and Olympic champion Mohammadhadi SARAVI (IRI) was in some trouble when put in par terre and Rouabah FADI (ALG) almost turned him but Saravi manages to defend that. Saravi then scores a takedown, gets par terre and scores two turns to lead 7-1 and also win with that score.

11:00: Miesinnei GENEISI (NGR) gets hold of a struggling Elnura MAMMADOVA (AZE) in Round 2 at 50kg and finishes with a 12-2 win. Mammadova clearly struggling with a knee injury

10:55: Beka KANDELAKI (AZE) began well again Mohamed ABDELLATIF (EGY), taking a 3-0 lead. However, the Egyptian managed to make a comeback and beat Kandelaki 4-3 at 130kg.

10:40: Zhala ALIYEVA (AZE) and Elvira SULEYMAN (TUR) went neck-to-neck before the former stepped up her game and secured a five-point lead 13-8. Suleyman scored a four-point and two counters to score her 8 points while Aliyeva kept coming back every time Suleyman scored. But soon, Aliyeva scored two counter lifts to win the match 15-10 at 57kg.

10:25: Two quick finishes in Round 1 at 57kg in women’s. Elvira SULEYMAN (TUR) laces MIM (BAN) for a 10-0 win while Sezim ZHUMANAZAROVA (KGZ) beats Veronica AYO (UGA) 10-0 as well.

10:15: World U23 champion Fardin HEDAYATI (IRI) squares up against the Mohamed ABDELLATIF (EGY) in Round 1 at Greco 130kg. He begins with a stepout before securing the first par terre advantage. He scores one more point to win 3-0.

10:05: Zhala ALIYEVA (AZE) takes little time to secure the fall over Chahd JELJELI (TUN) in the first bout at 57kg. The former world U23 champion is the favorite to win gold here.

10:00: Day two of the Islamic Solidarity Games and we have Olympic and world champion Mohammadhadi SARAVI (IRI), Fardin HEDAYATI (IRI), Zhala ALIYEVA (AZE) among other stars in action.