#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Four Defending Champs Return to European Greco Finals on Day 2

Tuesday, April 21, 2026 - 17:16 By Vinay Siwach

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TIRANA, Albania (April 21) -- Out of the five defending Greco-Roman champion on Tuesday at the European Championships, four will defend their gold medals after reaching the final. The one missing out was Nihat MAMMADLI (AZE) at 60kg.

At 67kg, Hasrat JAFAROV (AZE) was on the verge of bowling out, down 2-0 against Diego CHKHIKVADZE (GEO) but was awarded the par terre in the second period. Jafarov scored a correct throw on Chkhikvadze, scoring two points to lead 3-2. Georgia challenged but on review, the correct throw call was upheld, giving Jafarov a 4-2 lead that he defended to enter the final.

He will wrestle Murat FIRAT (TUR) on Wednesday with an aim of winning a second straight European Championships title. Firat had one-sided final against Oleksandr HRUSHYN (UKR), beating the Ukrainian 4-0. He scored a turn from first par terre to lead 3-0 and then got the second par terre as well which gave him one more point.

In perhaps the biggest match of the session, defending champion at 97kg Kiril MILOV (BUL) denied world silver medalist Artur SARGSIAN (UWW) at 97kg with a 7-1 victory. Milov led 1-1 on criteria after par terre positions were exchanged but Sargsian wrapped his arm around Milov and tried scoring a takedown. Milov defended and both wrestlers went out of bounds.

Milov was awarded the point as Sargsian stepped out first. Sargsian challenged but on review, and the difference being a fraction of a second, Sargsian's knee touched outside before Milov's hand. Milov kept his point and got another point for lost challenge, giving him a 3-1 lead.

Sargsian tried a flying squirrel but Milov controlled him before slamming him on the mat for four points and extending his lead to 7-1.

He will defend his title against Alex SZOKE (HUN) who blanked Vladen KOZLIUK (UKR), 3-0, in the other semifinals. He got the two points for the par terre and one for the lost challenge.

The third defending champion to enter the final was Gurban GURBANOV (AZE) after he defeated Gela BOLKVADZE (GEO), 2-1 at 82kg. He will face Adlet TIULIUBAEV (UWW) in the final after he defeated world bronze medalist Karlo KODRIC (CRO), 7-3.

At 72kg, Ibrahim GHANEM (FRA) will look to win his second straight gold medal, reaching the final with a 6-1 victory over Gaspar TERTERYAN (ARM). Ghanem opened the scoring with a stepout before losing a challenge to make it 1-1 but held criteria. He was awarded the par terre position from which he turned Terteryan to lead 4-1. Just before the break, he managed a takedown and extend his lead to 6-1, the winning score.

Iuri LOMADZE (GEO) will look to challenge Ghanem after he defeated Cengiz ARSLAN (TUR), 3-2, in the other 72kg semifinal

The one defending champion who did not reach the final, Mammadli, was stunned by former U20 world champion Suren AGHAJANYAN (ARM) in the 60kg semifinal, pinning the Azerbaijan wrestler after building a 7-1 lead.

Aghajanyan got the par terre in the first period and used a front headlock for a four-point throw and lead 5-0. In the second period, the Armenian got the par terre again to the surprise of Mammadli, who managed to score a reversal to cut the lead to 6-1. However, as he tried to gut-wrench Aghajanyan, he was blocked by the Armenian who kept Mammadli on the mat and got the pin.

Returning silver medalist Georgij TIBILOV (SRB) had no issues reaching his second straight final as he defeated Corneliu RUSU (MDA), 7-1 in the semifinal. Tibilov led 1-1 on criteria but got a third passivity, one without any points, and scored a four-point throw.

Towards the end of the bout, Rusu used an aggressive move on Tibilov which forced the referees to give two caution points to Tibilov, making his score 7-1.

RESULTS

60kg
SF 1: Georgij TIBILOV (SRB) df. Corneliu RUSU (MDA), 7-1
SF 2: Suren AGHAJANYAN (ARM) df. Nihat MAMMADLI (AZE), via fall (8-1)

67kg
SF 1: Hasrat JAFAROV (AZE) df. Diego CHKHIKVADZE (GEO), 4-2
SF 2: Murat FIRAT (TUR) df. Oleksandr HRUSHYN (UKR), 4-0

72kg
SF 1: Ibrahim GHANEM (FRA) df. Gaspar TERTERYAN (ARM), 6-1
SF 2: Iuri LOMADZE (GEO) df. Cengiz ARSLAN (TUR), 3-2

82kg
SF 1: Gurban GURBANOV (AZE) df. Gela BOLKVADZE (GEO), 2-1
SF 2: Adlet TIULIUBAEV (UWW) df. Karlo KODRIC (CRO), 7-3

97kg
SF 1: Kiril MILOV (BUL) df. Artur SARGSIAN (UWW), 7-1
SF 2: Alex SZOKE (HUN) df. Vladen KOZLIUK (UKR), 3-0