United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem.

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada.

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Kayaalp Breaks European Record with 13th Gold Medal

Tuesday, April 21, 2026 - 18:25 By Vinay Siwach

TIRANA, Albania (April 21) -- "I truly believe I’ve set a record that will be very difficult to break."

Riza KAYAALP (TUR) knows the true effort it takes to win 12 gold medals at the European Championships. It took him 13 years. Now, on Tuesday, he won his record-breaking 13th gold medal at the European Championships in Tirana, moving past Aleksandr KARELIN.

With that, Kayaalp became the first wrestler in any style to win 13 golds in Europe. He defeated Darius VITEK (HUN), 7-1, in a dominant 130kg final.

Apart from Tuesday's gold, Kayaalp has won European titles in 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

"It’s an incredible feeling," Kayaalp said. "This was my 15th final, and in my 15th final, I achieved my 13th title. This title is especially valuable to me because achieving such long-term and consistent success -- especially in Europe, where there are very strong nations -- is not easy. I’m very proud to have broken such a big record."

Wrestling Vitek in the 130kg final, Kayaalp got the par terre position in the first period and brought the strong gut-wrench he has made his own to turn Vitek three times for six points. He went into the break leading 7-0. Vitek got the par terre position in the second period but he failed to move the mountain-of-man Kayaalp.

With chants of "Riza, Riza" reverberating at the Feti Borova Hall, Kayaalp defended his lead and despite a few instances of him slipping, Vitek could not inflict any sort of danger to score any points. After six minutes of the final and history created, Kayaalp celebrated the 13th gold medal and took his own time with the fans.

"The matches were not easy. I had tough matches," he said. "One of my matches ended 1–1. In the semifinal, I can say I was subjected to some disrespect from a strong opponent in a very intense bout. But compared to those, the final match was more meaningful for me.

"When it became 7-0, well, I’m an athlete who doesn’t like to concede points," he said. "I don’t like giving points away, so I managed to protect that score. I can say I went through the second period quite comfortably, and having a 7–0 lead helped."

The last time Kayaalp built a 7-0 lead was back in 2017, when he pinned Balint LAM (HUN) in the 130kg final after a 7-0 lead.

Kayaalp's gold is a testimony to his longevity having won his first European title in 2010, a year in which his opponent in the final, Vitek, was 10 years, five months and 12 days when Kayaalp achieved his first gold.

"When you look back, you realize you’ve made 15 finals," Kayaalp said after winning the 130kg gold medal in Tirana. "Back then, I was just thinking whether I could win one or two medals. But then, making the final every time at the European Championships, it’s like a child being born and growing up to 15 years old."

RESULTS

55kg
GOLD: Emin SEFERSHAEV (UWW) df. Vakhtang LOLUA (GEO), 2-1

BRONZE: Rashad MAMMADOV (AZE) df. Omer RECEP (TUR), 8-0
BRONZE: Stefan GRIGOROV (BUL) df. Manvel KHACHATRYAN (ARM), 3-1

63kg
GOLD: Sergey EMELIN (UWW) df. Vitalie ERIOMENCO (MDA), 9-0

BRONZE: Karen ASLANYAN (ARM) df. Mairbek SALIMOV (POL), 11-0
BRONZE: Kerem KAMAL (TUR) df. Pridon ABULADZE (GEO), 6-2

77kg
GOLD: Malkhas AMOYAN (ARM) df. Ramaz ZOIDZE (GEO), 1-1

BRONZE: Edvin BAFF (SWE) df. Alexandrin GUTU (MDA), 2-1
BRONZE: Robert FRITSCH (HUN) df. Antonio KAMENJASEVIC (CRO), 1-1

87kg
GOLD: Turpal BISULTANOV (DEN) df. Semen NOVIKOV (BUL), via fall (8-4)

BRONZE: Yaroslav FILCHAKOV (UKR) df. Ihar YARASHEVICH (UWW), 1-1
BRONZE: Islam ABBASOV (AZE) df. Dogan KAYA (TUR), 5-1

130kg
GOLD: Riza KAYAALP (TUR) df. Darius VITEK (HUN), 7-1

BRONZE: Pavel HLINCHUK (UWW) df. Marat KAMPAROV (UWW), 10-5
BRONZE: Mykhailo VYSHNYVETSKYI (UKR) df. Beka KANDELAKI (AZE), 3-1

United World Wrestling together with N3XT Sports begins the digital transformation process

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Kayaalp Breaks European Record with 13th Gold Medal