#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Proud to Break Karelin's Record: Says Kayaalp After 13th European Gold

Tuesday, April 21, 2026 - 21:34 By Vinay Siwach

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TIRANA, Albania (April 21) -- Soon after he broke Aleksandr KARELIN's record of 12 European Championships gold medals, Riza KAYAALP (TUR) was asked to go through the journey of winning 13 European gold medals in his career.

Kayaalp gave a smirk before going on to replay his journey from his first European Championships title in 2010.

"When you look back, you realize you’ve made 15 finals," Kayaalp said after winning the 130kg gold medal in Tirana. "Back then, I was just thinking whether I could win one or two medals. But then, making the final every time at the European Championships, it’s like a child being born and growing up to 15 years old.

"That’s how long this journey has been. It’s difficult. It requires great consistency. It requires respect for what you do."

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READ MORE: Kayaalp's 13 - New Gold Standard in Europe

Kayaalp's consistency led him to 15 European Championships finals from which he won 13, taking him past Karelin's record. Apart from 2026, Kayaalp won gold in 2023, 2022, 2021, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012 and 2010.

"It’s an incredible feeling," he said. "This was my 15th final, and in my 15th final, I achieved my 13th title. I truly believe I’ve set a record that will be very difficult to break. This title is especially valuable to me because achieving such long-term and consistent success -- especially in Europe, where there are very strong nations -- is not easy. I’m very proud to have broken such a big record."

READ MORE: Riza KAYAALP Breaks Karelin's 26-Year Old Record 

Wrestling Tirana for the record, Kayaalp won four bouts, including a 1-1 criteria win against Marat KAMPAROV (UWW) in the quarterfinals. In the semifinals, Pavel HLINCHUK (UWW) bruised Kayaalp with aggressive wrestling.

"The matches were not easy. I had tough matches," he said. "One of my matches ended 1–1. In the semifinal, I can say I was subjected to some disrespect from a strong opponent in a very intense bout. But compared to those, the final match was more meaningful for me."

WATCH: All of Kayaalp's 13 European Gold Medals

But the final followed a different script as Kayaalp used his gut-wrench to beat Darius VITEK (HUN), 7-1, and finally claim the gold after falling short in 2024 and missing the tournament in 2025.

"When it became 7-0, well, I’m an athlete who doesn’t like to concede points," he said. "I don’t like giving points away, so I managed to protect that score. I can say I went through the second period quite comfortably, and having a 7–0 lead helped."

The 16-year dominance in Europe has taken a big part of Kayaalp's career but the five-time world champion believes that his commitment sets an example for the young wrestlers in Turkiye. 

"This comes from the respect I have for wrestling," he said. "If I’m going to do this, I have to do it at the highest level. I believe this success came because I always aimed to be the best. I’ve always done it with love.

"There are tens of thousands of wrestlers in Turkiye. We’ve been able to set an example for them. That’s very important. There are also many people around the world who look up to us."

WATCH: Riza KAYAALP (TUR) vs Darius VITEK (HUN)

Though they were not present in Tirana, Kayaalp dedicated his title to his wife and daughter. He shared that when he was away from wrestling, his daughter would pray for his return to the mat.

"[I want to dedicate this medal] to my wife and daughters, who have always been by my side through both good and bad times," he said. "To my family, to my father, to everyone who loves us, to my coaches, my fellow athletes, and to the Turkish people. I dedicate this great success to all of them."