#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

European Championships 2026 Day 3: Women's Wrestling Highlights

Wednesday, April 22, 2026 - 08:27 By Vinay Siwach

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TIRANA, Albania (April 22) -- After two days of intense Greco-Roman action, the European Championships will shift to Women's Wrestling with five weight classes - 50kg, 55kg, 59kg, 68kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | Women's Wrestling Preview

https://link.uww.org/UWWPlus

12:40: Emanuela LIUZZI (ITA), leading her 50kg quarterfinal, 9-3 with 45 seconds left in the match against Emilia GRIGORE VUC (ROU), suffers a 19-9 loss. Vuc scores a takedown to cut the lead to 9-5. She then trips Liuzzi for another takedown for two points and then turns her six times to finish the bout.

12:25: Oksana LIVACH (UKR), the defending champion at 50kg and wrestling first time in quarterfinals, uses a strong gut-wrench to beat Svenja JUNGO (SUI), 12-1, and advance to the semifinals.

12:05: Martina KUENZ (AUT), chasing her first European title, with a flurry of quick action and she finishes her quarterfinal against Elmira YASIN (TUR), 10-0. Big step towards winning the gold medal.

11:55: Defending champion at 76kg Anastasiya ALPYEYEVA (UKR) does not let Valeriia TRIFONOVA (UWW) settle in their 76kg quarterfinal. She scores two takedowns to lead 4-0 before a flurry of stepouts. She finishes the match with a takedown on edge, 10-0.

11:45: Alina SHAUCHUK (UWW) gets her second win of the tournament as she uses a gut-wrenches to beat Noemi SZABADOS (HUN) 10-0 and advance to the semifinals at 68kg.

11:40: Ekaterina VERBINA (UWW), the defending champion at 55kg, goes down to U23 world silver medalist Tuba DEMIR (TUR) in the quarterfinals. Demir pushed the pace of the match and led 8-0. As Verbina was working on a takedown, Demir scored a counter exposure but Verbina quickly turned it around and made it 10-2 to avoid a technical superiority. Verbina challenged the first exposure but lost which made the score 11-2. A takedown and turn cut the lead to 11-6 but Demir managed another takedown at the end to win 13-6, downing the defending champion

11:30: Liliia MALANCHUK (UKR) works up an 8-0 victory over Veronika KONSEVICH (MKD) at 55kg. Malanchuk used four different takedowns to score her points.

11:25: Martina KUENZ (AUT), the returning bronze medalist at 76kg, opens the second period with a big throw and then holds Anastasiya ZIMIANKOVA (UWW) on the mat to secure the fall.

11:15: Tindra SJOEBERG (SWE) secures a fall over Daniela BRASNAROVA (BUL) in just 27 seconds at 68kg.

11:05: U23 world silver medalist and returning bronze Valeriia TRIFONOVA (UWW) takes her time but she works on an 11-0 victory over Fanni NAGY NAD (SRB) and advance to the quarterfinals at 76kg.

10:55: First match at 68kg and defending champion Alina SHAUCHUK (UWW) faces Karolina DOMASZUK (POL). Shauchuk, who recently won the U23 European title as well, starts off with a 10-0 technical superiority win.