#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Bisultanov Throws His Way to Second European Gold

By Vinay Siwach

TIRANA, Albania (April 21) -- In one of the most viral and recognizable videos of the many social media edits of wrestling is the one of Turpal BISULTANOV (DEN) performing a huge arm throw. He did it at the 2022 European Championships, which he went on to win.

Four years later, Bisultanov had to rely on the arm throw again to beat an Olympic champion and to win his second European title, making him the first wrestler from Denmark to achieve the feat.

Starting as the underdog against Semen NOVIKOV (BUL) in the 87kg final in Tirana on Tuesday, Bisultanov performed a near-perfect throw, tossing Novikov on the mat for four points. That gave Bisultanov a huge advantage and Novikov played catch up in the six-minute final. He scored two counter exposure in the same sequence but Bisultanov still led 4-4 on criteria.

Turpal BISULTANOV (DEN)Turpal BISULTANOV (DEN), red, performs the arm throw to score four points against Semen NOVIKOV (BUL). (Photo: United World Wrestling / Kostadin Andonov)

The Denmark wrestler scored a stepout and got the passivity point in the second period to extend his lead to 6-4, leaving Novikov needing at least three points for the win. Novikov tried a desperate throw in the final moments but Bisultanov blocked him and secured the fall.

When the final ended, Bisultanov was a two-time European champion. Novikov, who had defeated Bisultanov twice before including at the Paris Olympics, was now the second best in Europe two times in a row. 

"Last time I lost to him, it was the Olympics," Bisultanov said. "Before that, it was the European Championships [2023]. I have not wrestled at the European Championships since that."

Returning the continental tournament after three years, Paris bronze medalist Bisultanov showed early signs of form in Tiran when he won three bouts via technical superiority. He began with an 8-0 win against Matej MANDIC (CRO), then a similar victory over Gevorg TADEVOSYAN (ARM) and a 9-0 shutout in the quarterfinals against Ihar YARASHEVICH (UKR).

In the semifinals, he faced Yaroslav FILCHAKOV (UKR) but took just 46 seconds in the second period to pin the Ukrainian, who had beaten Novikov last week.

"I'm speechless," Bisultanov said. "Actually, I told my coaches I would win it by finishing every match before time. And thank God, a few seconds before the time finished in the final, they called the pin. So I completed my promise to my coaches."

WATCH: All Matches of Turpal BISULTANOV (DEN) at European Championships

Giving a small insight into the planning he had for Novikov, Bisultanov explained how one training session in Porec, Croatia in February helped them devise a strategy.

"I had only one sparring session with Novikov in that camp," he said. "My coach told me defend the par terre by moving behind. But during that training session, I tried to defend and Novikov rolled me two times."

"So before the final, my coach reminded me how to defend. And I told my coach. that the last time I tried this defense, he rolled me. Then coach said just do what you would like to do. I did the arm throw."

Bisultanov missed out on a medal at the 2025 World Championships, but the 24-year-old reteriated that he is not finished yet.

"I want to achieve even more," he said. "I know I'm not done. My ultimate goal is to be an Olympic champion."

Malkhas AMOYAN (ARM)Malkhas AMOYAN (ARM) is now a five-time European champion. (Photo: United World Wrestling / Kadir Caliskan)

Amoyan Claims Fifth Straight Title

Malkhas AMOYAN (ARM) is quickly becoming a European legend as he claimed his fifth straight gold medal on Tuesday.

In what was a rematch of the 2025 final, Ramaz ZOIDZE (GEO) was looking to avenge his 3-1 loss against Amoyan. While Zoidze was able to make it a close final this time around, he was not able to stop Amoyan from a 1-1 win.

Both wrestlers exchanged passivity points but it was Amoyan who got the first position which gave the Armenian the criteria for the win.

"Every year the victory becomes more difficult for me," Amoyan said. "I have truly gone through a very difficult journey, and I still have more to achieve in order to accomplish even greater victory."

Amoyan began his European Championships career in 2020 but he finished 16th at 72kg, In 2021, he fell short at the last hurdle and finished with a silver medal at 72kg.

But in 2022, he moved up to 77kg and won his first of the five gold medals. 

"Honestly, I don’t think about whether it will be the 5th, 6th, or 7th title," he said. What matters to me is the victory itself. I go into every tournament aiming only to win the gold medal."

At 55kg, 18-year-old Vakhtang LOLUA (GEO) fell short against the experienced Emin SEFERSHAEV (UWW) who defended his European title with a 2-1 victory.

Lolua had the 1-1 criteria lead after both wrestlers exchanged par terre positions. However, in a flurry of action with just about a minute remaining, Sefershaev managed to push Lolua out of bounds and take a 2-1 lead. He defended the lead to claim the gold medal, his third at the European Championships.

Veteran Sergey EMELIN (UWW) also won his third European title in contrasting manner than Sefershaev. Facing U23 world champion Vitalie ERIOMENCO (MDA) for the gold medal, Emelin got the par terre and gut-wrenched the Moldova wrestler for a 9-0 win.

RESULTS

55kg
GOLD: Emin SEFERSHAEV (UWW) df. Vakhtang LOLUA (GEO), 2-1

BRONZE: Rashad MAMMADOV (AZE) df. Omer RECEP (TUR), 8-0
BRONZE: Stefan GRIGOROV (BUL) df. Manvel KHACHATRYAN (ARM), 3-1

63kg
GOLD: Sergey EMELIN (UWW) df. Vitalie ERIOMENCO (MDA), 9-0

BRONZE: Karen ASLANYAN (ARM) df. Mairbek SALIMOV (POL), 11-0
BRONZE: Kerem KAMAL (TUR) df. Pridon ABULADZE (GEO), 6-2

77kg
GOLD: Malkhas AMOYAN (ARM) df. Ramaz ZOIDZE (GEO), 1-1

BRONZE: Edvin BAFF (SWE) df. Alexandrin GUTU (MDA), 2-1
BRONZE: Robert FRITSCH (HUN) df. Antonio KAMENJASEVIC (CRO), 1-1

87kg
GOLD: Turpal BISULTANOV (DEN) df. Semen NOVIKOV (BUL), via fall (8-4)

BRONZE: Yaroslav FILCHAKOV (UKR) df. Ihar YARASHEVICH (UWW), 1-1
BRONZE: Islam ABBASOV (AZE) df. Dogan KAYA (TUR), 5-1

130kg
GOLD: Riza KAYAALP (TUR) df. Darius VITEK (HUN), 7-1

BRONZE: Pavel HLINCHUK (UWW) df. Marat KAMPAROV (UWW), 10-5
BRONZE: Mykhailo VYSHNYVETSKYI (UKR) df. Beka KANDELAKI (AZE), 3-1