#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Masterful Uguev Repeats as European Champion

By Vinay Siwach

TIRANA, Albania (April 26) -- Zavur UGUEV (UWW) became a two-time European champion in Tirana on Sunday. For a wrestler of Uguev's pedigree, the number looks bleak.

But the 31-year-old, who will turn 32 on May 21, doesn't rue the missed golds but says those were the experiences that helped him win gold later.

"Last year I won my first European gold medal," Uguev said. "My first two or three medals, I was still young and things didn’t work out. There were very experienced athletes competing, and I gained experience from them."

In his two appearances at the European Championships in 2017 and 2018, Uguev suffered losses to Giorgi EDISHERASHVILI (AZE). In the 2018 final, Edisherashvili scored a takedown in the last seven seconds to win.

"[From] losing in the finals in the last 7 seconds in Kaspiysk, I gained great experience," he said. "But last year, I was in great shape and I’m happy that in my career I now have two European Championship gold medals."

His second gold in Tirana may have gone under that radar given the return and dominance of Abdulrashid SADULAEV (UWW), who won his sixth European gold on Saturday and first in six years.

However, if there was an award for the most outstanding wrestler of the tournament, Uguev would handsomely beat all others wrestlers to it.

On Sunday, Uguev defended his 61kg gold medal in Tirana with rather ease after defeating former world champion and home-favorite Zelimkhan ABAKAROV (ALB). The 4-0 win over Abakarov consisted one activity clock, one stepout and a two-point takedown from Uguev.

Even the low-scoring final was a masterclass from Uguev, one of the few who still mixes the art of defense and positioning to win bouts.

UWW Plus

At one point, Abakarov would keep trying the two-on-one on Uguev's arm and instead of panicking, Uguev would casually block Abakarov using his head. After the two-minute mark in the match, Abakarov had a similar grip and Uguev was blocking using his head and grip one of Abakarov's wrist.

Abakarov moved to a position from which he could either whizzer or wrist snap Uguev. However, as soon as Abakarov moved sideways, Uguev placed his foot behind Abakarov and let go off his grip, quickly switching to a leg-attack. He scored a stepout to lead 2-0 after one activity period point.

Uguev set up his takedown in the second period when Abakarov took a shot from space and Uguev blocked it using a chest wrap. Instead of scoring exposure from front, Uguev jumped behind and locked Abakarov who tried to break the grip. But Uguev scored a takedown on the edge to lead 4-0, his winning score.

Zavur UGUEV (UWW)Zavur UGUEV (UWW) pins Arsen HARUTYUNYAN (ARM) in the 61kg semifinals. (Photo: United World Wrestling / Kadir Caliskan)

It was in the semifinals against Arsen HARUTYUNYAN (ARM), Uguev fell behind 3-2 but he brought down Harutyunyan in danger for two points before holding the Armenian in such a grip that he failed to move despite having split hands. Eventually, he gave up to Uguev's pressure who won via fall.

"The final is always a tough contest, both last and this year," Uguev said. "Last year it was Harutyunyan, a four-time European champion, and this year it’s Abakarov, the world champion. It’s a real pleasure to compete against them. I’ve come here solely to compete against them."

Two months ago, Uguev was in Tirana and he put on a wrestling masterclass, winning the 61kg gold medal. However, it was in Tirana that he lost to phenom Masanosuke ONO (JPN) and Vitali ARUJAU (USA) and finished fifth at the World Championships.

"I was here at the start of February for the ranking tournament, and I suppose I had some thoughts about it [losing World Championships in Tirana]," he said. "But I managed to win that tournament, and I came here with the sole intention of winning. The first attempt [2024 World Championships] didn’t go to plan."

Zavur UGUEV (UWW)Zavur UGUEV (UWW) after winning the 61kg gold medal in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

The three-time world champion and Tokyo Olympic gold medalist at 57kg has been competing at 61kg for three years now. While he will eventually move to 57kg for a run at the 2028 Los Angeles Olympics, Uguev says he is enjoying wrestling at a higher weight and not dieting during competitions.

"I’ll be wrestling in 65kg soon," he said jokingly. "I’ll probably be dropping down to 57kg. I’ll probably compete for another year or so [at 61kg], and then I’ll keep dropping down. I’m not actually that heavy to begin with, and I reckon anyone competing at 57kg is roughly the same weight as me. For now, I don’t see the point in cutting weight, and I think it’s better to stay as I am for the time being, compete for another year or so. I think that this year, or early next year, we’ll start thinking about which weight class to move to.

"Now that I’ve moved up to 61kg, I’m really enjoying the competition. When I was competing at 57kg, I struggled so much. Now, when I watch the wrestlers like Musa MEKHTIKHANOV (UWW), for example, I’m reminded of my own days on the mat. It’s just that when you’re on a diet, you don’t want to think about anything else. All you can think about is food. Now I feel comfortable. I’m not dieting; I enjoy wrestling and I’m managing to do well at it."

As for European Championships golds, Uguev isn't stopping.

"I'm not going to stop here," he said. "I'm not chasing numbers, I'll keep wrestling as long as I have the strength."