#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Salkazanov Reclaims 74kg Gold for Fifth European Title

By Vinay Siwach

TIRANA, Albania (April 26) -- A smile beamed across Tajmuraz SALKAZANOV's (SVK) face as he stood atop the medal podium, receiving the gold medal after winning the 74kg title at the European Championships in Tirana, Albania.

Salkazanov won his fifth European title, regaining the crown after losing it to Chermen VALIEV (ALB) last year. Valiev, who is recovering from a knee surgery, was in the stands at the Feti Borova Olympic Park Arena as the Slovak wrestler returned to the top.

"It’s very satisfying to see that my hard work has paid off," Salkazanov said. "I’m particularly pleased today, because it’s been over two years since my country’s national anthem was played in my honor. So I’m glad that it worked out. That’s exactly why I was so happy on the podium."

UWW Plus

Salkazanov had a four-year golden run winning titles in 2021, 2022, 2023 and 2024 before losing to Zaurbek SIDAKOV (UWW) last year. Sidakov would later lose to Valiev in the 74kg final.

Since neither of Sidakov or Valiev were entered, Salkazanov faced Turan BAYRAMOV (AZE) in the final and in typical Salkazanov fashion bullied Bayramov with his defense. However, it was Bayramov who was put on the activity clock in the first period. Salkazanov went 1-0 up at the break.

In the second period, he scored two stepouts to extend his lead to 3-0 before Bayramov pushed the pace of the bout as he needed at least three points for a win. Bayramov's attack paid off in the final 10 seconds of the match when he scored a takedown to make it 3-2 but Salkazanov showed presence of mind and moved close to the edge of the mat to not give up any more points.

As time ran out, Bayramov thought he managed to score a point for Salkazanov's hand touching outside the zone. As it was not scored, he challenged only to see it lost and adding one more point to Salkazanov's score, making him a 4-2 winner.

Despite being a four-time champion before, Salkazanov said he was more confident this year and had not done anything to win the gold medal.

"I can’t say I’ve worked on anything in particular," he said. "The main thing is that I’ve gained more confidence over time, and perhaps a bit more experience."

Azerbaijan suffered another heartbreak on Sunday as world bronze medalist Arsenii DZHIOEV (AZE) dropped a close 86kg final to Ibragim KADIEV (UWW). The two did not score any action points and exchanged activity clock points.

Kadiev got the one point in the second period to hold a 1-1 criteria lead which he defended till the end. Dzhioev tried scoring a takedown in the final 10 seconds and almost got it but Kadiev was firm in his defense. Azerbaijan challenged asking for a point but Dzhioev neither had control over Kadiev nor he pushed him out.

The lost challenge added one point to Kadiev's score to give him a 2-1 win, making him the European champion at 86kg in his first attempt.

Giorgi MESHVILDISHVILI (AZE)Giorgi MESHVILDISHVILI (AZE) defended his 125kg title in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

Azerbaijan Wins Team Title

Despite the two losses in Sunday's finals, Azerbaijan won the team title as it did in Greco-Roman on Wednesday. With three golds, a silver, one bronze and all but one wrestlers contributing to team points, Azerbaijan won the team title with 152 points. Georgia finished second with 94 points and Armenia was third with 73 points.

Azerbaijan also crowned two European champions on the final day of the European Championships as defending champion Giorgi MESHVILDISHVILI (AZE) retained his 125kg title while Ali TCOKAEV (AZE) won the 92kg gold medal.

Meshvildishvili, who had a close final last year, did not let Vladislav BAJCAJEV (HUN) challenge him this year. Bajcajev was put on the activity clock twice in the match and Meshvildishvili scored three go-behind takedowns to win the final 8-0.

Ali TCOKAEV (AZE)Ali TCOKAEV (AZE) celebrates after beating Ahmed BATAEV (BUL) in the 92kg final. (Photo: United World Wrestling / Kadir Caliskan)

Tcokaev's gold medal at 92kg came at the expense of Ahmed BATAEV (BUL) after the two gave no space to each other. Bataev got on board first with a stepout despite the move being initiated by Tcokaev. However, the Bulgaria wrestler was put on the activity clock and Tcokaev scored a stepout before the clock expired, which gave him a 2-1 lead over Bataev.

Using the underhook, Tcokaev scored another stepout to start the second period, extending his lead to 3-1. His third stepout made it 4-1 despite Bataev's resistance. Just when it looked like that Tcokaev will have no trouble till the clock expires, Bataev managed to score a takedown in the final 15 seconds to cut the lead to 4-3.

However, Bataev could not find the match-winning point and his desperate challenge was lost as well, giving a 5-3 win to Tcokaev.

At 61kg, Zavur UGUEV (UWW) defended his 61kg gold medal with rather ease and became a two-time European champion. He defeated former world champion and home-favorite Zelimkhan ABAKAROV (ALB), 4-0, in the final.

Photo

RESULTS

61kg
GOLD: Zavur UGUEV (UWW) df. Zelimkhan ABAKAROV (ALB), 4-0

BRONZE: Arsen HARUTYUNYAN (ARM) df. Dzmitry SHAMELA (UWW), 7-3
BRONZE: Simone PIRODDU (ITA) df. Nuraddin NOVRUZOV (AZE), via fall (11-8)

74kg
GOLD: Taimuraz SALKAZANOV (SVK) df. Turan BAYRAMOV (AZE), 4-2

BRONZE: Timur BIZHOEV (UWW) df. Murad KURAMAGOMEDOV (HUN), 2-1
BRONZE: Farhad NOURIKHORJESTAN (UWW) df. Giorgi ELBAKIDZE (GEO), 10-8

86kg
GOLD: Ibragim KADIEV (UWW) df. Arsenii DZHIOEV (AZE), 2-1

BRONZE: Vladimeri GAMKRELIDZE (GEO) df. Osman GOCEN (TUR), 8-3
BRONZE: Eugeniu MIHALCEAN (MDA) df. Ivars SAMUSONOKS (LAT), 7-2

92kg
GOLD: Ali TCOKAEV (AZE) df. Ahmed BATAEV (BUL), 5-3

BRONZE: Amanula GADZHIMAGOMEDOV (UWW) df. Fatih ALTUNBAS (TUR), 7-4
BRONZE: Miriani MAISURADZE (GEO) df. Samuel SCHERRER (SUI), 4-0

125kg
GOLD: Giorgi MESHVILDISHVILI (AZE) df. Vladislav BAJCAJEV (HUN), 8-0

BRONZE: Hakan BUYUKCINGIL (TUR) df. Khachatur KHACHATRYAN (ARM), 6-2
BRONZE: Mohsen SIYAR (GER) df. Azamat KHOSONOV (GRE), 2-1