TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#development

Bulgaria hosts OLYMP to increase media literacy

By United World Wrestling Press

BULGARIA (October 15) -- Bulgaria hosted a seminar on the OLYMP project, funded by the European Union's Citizens, Equality, Rights and Values (CERV) Programme, at Diana National Wrestling Hall on October 9. The project aims to improve the media literacy of athletes, coaches, and sports managers.

The seminar was led by Georgi BANOV, one of the doyens of Bulgarian sports journalism, who has covered 14 Olympic Games in winter and summer sports, as well as a number of world and European Championships in wrestling, weightlifting, athletics, biathlon, and more.

The seminar was organized for the athletes of the national wrestling teams. The event was hosted by Belcho GORANOV, Chairman of the Ethics and Legal Commission of the United World Wrestling (UWW) and project manager on behalf of the Bulgarian Olympic Committee (BOC).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The team emphasized that the seminar is part of a six-month cycle of informal training under the OLYMP project, which covers a total of 110 young athletes. The program includes weekly sessions in small groups focusing on media and information literacy, critical thinking and analytical skills, as well as developing the participants' confidence and ability to defend their positions with reasoned arguments.

The weekly classes will include readings and discussions on biographies, novels, sports magazines, as well as topics related to sports management and economics. Additional informal activities -- meetings with prominent athletes and film screenings -- will be held twice a month, with each event featuring moderated debates and practical challenges for “fact checking” and ethical behavior on social media.

Banov drew the athletes' attention to how to verify the information they receive through social media and other sources, how to recognize fake news, how to search for reliable information, and how to use social networks correctly, avoiding hate speech.

At the end of the media literacy program, a combined (formal and informal) assessment is planned – short tests and case studies, observation of group work, participant portfolios, and satisfaction surveys—to report on the specific results of the training and its impact on the engagement of young athletes in public life.

Read more on BOC website