TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#development

ASDEC Chair Niamkey Leads Workshop on Sports Development

By United World Wrestling Press

LAUSANNE, Switzerland (May 9) -- Collaboration, innovation and open exchange was at the heart of a two-day workshop, organised by the ASOIF Sport Development and Education Commission (ASDEC) on May 5 and 6 in Lausanne, Switzerland. The meeting brought together more than 60 participants from 30 International Federations (IFs) for two days of peer exchange and practical discussion on key issues shaping the future of sport development.

Held in a collaborative and informal setting, the workshop focused on topics including coach development, officiating, National Federation support, and the evolving delivery of sport development programme.

During the workshop, Olympic Solidarity hosted roundtable discussions giving participants an opportunity to exchange feedback, ideas and perspectives on existing programmes and future collaboration opportunities.

Participant feedback strongly highlighted the value of the workshop as a trusted environment for open discussion, practical learning and networking across International Federations. Many participants - particularly first-time attendees, but also experienced delegates who had attended numerous workshops - emphasised the importance of having a collaborative and non-political space in which to share challenges, ideas and experiences openly.

ASDEC Chair Deqa NIAMKEY, Development Director at United World Wrestling, highlighted after the workshop:

"The ASDEC Workshop 2026 was a great success, offering International Federations a wide range of relevant topics, including updates on the current trends and landscape of sports business industry, participation programmes, and strategies for entering new markets," Niamkey said.

"The workshop also fostered meaningful discussions with key partners focused on the development and growth of our sports. It continues to serve as an important platform for networking, exchanging ideas, sharing best practices, and transferring knowledge, all in line with ASOIF’s broader good governance strategy."

The workshop concept is fully aligned with the third strategic pillar of the ASOIF Strategy 2026–2032, which focuses, among other priorities, on developing and modernising platforms for shared learning and adding value by addressing member priorities and sector developments.

Read More: From AI to Officiating, ASOIF Workshop Explores Future of Sport Development