TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleTirana

Sadulaev shuts down Taylor in World Championships showdown

By Vinay Siwach

TIRANA, Albania (October 30) -- Two-time world champion at 92kg Kamran GHASEMPOUR (IRI) would have expected his return to the World Championships to make all the noise in Tirana. After all, it had been two years since he last competed at the World Championships.

Enter Abdulrashid SADULAEV (AIN) and David TAYLOR (USA). The former, who last won the world title in 2021, was not able to compete at the Paris Olympics and was injured during the semifinal of the 2023 World Championships.

Taylor, world champion in 2023, missed the Paris Olympics after losing the trials in the United States, announced his retirement and took a coaching job. He came out of retirement and decided to compete at the World Championships and retire.

Both are not 92kg wrestlers. Sadulaev has been a true 97kg for eight years now. Taylor is competing at this weight for the first time after dominating 86kg for years. But the two were pitted against each other in the opening round of the World Championships in Tirana at 92kg.

The small Feti Borova Sports Hall in Tirana did not have space to sit. So where one could, they stood to watch the two wrestle. Saudulaev in a singlet not meant for his 92kg body. Taylor, in his customary elbow on the thigh and waiting for his opponent.

No one knew what was going to happen. Sadulaev was reducing weight, and Taylor was gaining. How would the two match up? It was this lack that prompted the fans to cheer for both. But after the first period, the picture became much clearer. Sadulaev shut down Taylor's offense and came out of the pressure bout 7-0.

After the initial collar ties, Taylor went for the offense. He got on Sadulaev's leg and tried the lift but Sadulaev was swift to get out of the hold. Taylor continued his attack. That's the only way he knows wrestling. Taylor took another offensive shot and Sadulaev, with lessons from the previous attack, pressured forward to neutralize the attack and scored a go-behind for two. Sadulaev resorted to heavy snapdowns and Taylor wasn't able to defend the second one. Within two minutes, Sadulaev was up 4-0.

The speed and power was Sadulaev was impressively superior to that of Taylor who decided to change a little in the second period. He went for the far leg of Sadulaev. But Sadulaev was quick and spun behind Taylor and scored a takedown with less than two minutes left.

By this time, Ghasempour had finished his bout on the other mat. He defeated Takashi ISHIGURO (JPN) 6-0 in a rather slow bout.

Sadulaev now had to defend his 5-0 lead. Taylor continued his aggressive approach and got on Sadulaev's right leg. What he did not expect was the quick counter from Sadulaev who pushed Taylor and scored an exposure for two. It was evident that Taylor could not match Sadulaev.

David TAYLOR (USA)David TAYLOR (USA) in the warm-up hall after his bout against Abdulrashid SADULAEV (AIN) at 92kg in Tirana. (Photo: United World Wrestling / Kadir Caliskan)

"I did not score on the two times I shot and he did," Taylor said after the bout. "That was the difference. I needed to score on those two occasions."

Taylor and Sadulaev went to the warm-up hall but the former sat for more than 45 minutes in silence. He finally broke his silence and talked to the United States coaches after his leg attacks. After spending 30 more minutes gathering his thoughts, Taylor packed his bags and left.

On the training mats, Ghasempour and Sadulaev jogged before cooling down after their bouts. If both continue to win, they are expected to meet in the semifinals.

The match will be rather important for Taylor as well. He will hope for a Sadulaev win which will give him the chance to wrestle for the bronze medal.

"I expect him to make the finals and come back tomorrow," Taylor said. "I need to wrestle better that is my focus for now."

If he does wrestle Thursday, fans will only be treated to another blockbuster. A Ghasemoour-Taylor bout. The only downside will be that one will go home empty-handed.