TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

Austria Develops Wrestling Future at UWW Performance Centre A.C. Wals

By Jörg Richter

WALS-SIEZENHEIM, Austria (June 16) -- Anyone in Wals-Siezenheim, Austria, looking for the local wrestling centre is directed towards the fire station. Standing in front of it, you look up at the tall tower where the hoses are hung up to dry after call-outs, and at the garages housing the emergency vehicles. But the floor above the firefighters belongs to the wrestlers.

The training centre of wrestling champions A.C. Wals was inaugurated in 1994, completely renovated in 2022 and, a year later, declared the sixth United World Wrestling training centre worldwide by UWW President Nenad LALOVIC.

The former mayor of Wals-Siezenheim, Ludwig BIERINGER, visits the training centre almost daily and can recount stories about the development of the wrestling venue, as well as the sporting stronghold of Wals-Siezenheim, home to the Red Bull family.

His words, "if, by building the wrestling centre, we manage to keep even one young person away from drugs, then this investment will have been worth it,” are likely to hold just as much significance today as they did 32 years ago, when the training hall was completed.

h In Austria, wrestlers are battling against the dominance of winter sports; whilst every child knows the ski jumpers, downhill and slalom skiers, wrestlers have to work incredibly hard to also make it into the spotlight of the mainstream media.

In Toni MARCHL, the Austrian Wrestling Federation has a dedicated and passionate leader who has given himself fully to the growth of the sport. His extensive network spans business, politics, and the highest levels of international sport, including UWW European Council President Karl Martin Dittmann and UWW President Lalovic, with whom he has built a strong and trusted relationship.

AC WalsFitness centre at A.C. Wals. (Photo: Austrian National Wrestling Centre)

Back to the training centre in Wals, which was designated a UWW higperformance centre in 2022, wrestlers from all over the world now come together to train. This naturally also benefits the ORSV wrestlers, who can now train alongside the world’s best on a selective basis – and do so at home, on their own mats. What’s more, thanks to the efforts of ORSV wrestlers can now be found in positions supported by the sports programme within the army, as well as in the police, judiciary and customs services.

A small boarding school accommodates male and female athletes from all over Austria who combine school, vocational training or work with the demands of competitive sport in Wals-Siezenheim, whilst also travelling there on an ad hoc basis for centralised training sessions.

A large team of coaches has also been established to pass on their experience to the wrestlers. Georg MARCHL (Freestyle), Jeno BODI and Amer HRUSTANOVIC (Greco-Roman), and Elena PITTL (Women's Wrestling) lead a well-trained and dedicated team of coaches, supported and supervised by sports director Benedikt ERNST, and trained in collaboration with former German heavyweight wrestler Sven THIELE. The medical sector is also well-equipped in Wals-Siezenheim, with physiotherapy and sports medicine staff.

AC WalsA.C. Wals

The UWW Performance Centre is having an impact on the larger Austrian clubs and federations, which are following its example in developing talent under ever-improving conditions, so that an ever-stronger elite is emerging from the existing base. But no champion falls from the sky, no talent becomes a world champion overnight; everything takes time.

The ORSV is firmly committed to the long-term development of its athletes, investing in homegrown talent and building a sustainable future for Austrian wrestling. This philosophy is reflected in the growth of wrestlers such as Markus RAGGINER, Daniel GASTL, Simon MARCHL, Benjamin GREIL, Johannes LUDESCHER, Aker ACHMIDT and, last but not least, 10-time international medallist Martina KUENZ.

Projects like the UWW Performance Centre in Wals-Siezenheim represent exactly the kind of investment that nurtures the next generation, creates lasting foundations for the sport, and ensures that Austria's wrestling future is built from within.

 - by Jorg RITCHER, Ringsport Magazine