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United World Wrestling Partners with Nike Wrestling for ‘We Will Wrestle Again’ Campaign

Thursday, July 30, 2020 - 10:00 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 27) – United World Wrestling, the international governing body for the sport of wrestling, has teamed up with global supplier Nike Wrestling for the “We Will Wrestle Again” campaign. The effort is focused on providing financial relief to wrestling organizations impacted by the global pandemic.

'We Will Wrestle Again' aims to maximize the reach of UWW and Nike to raise money via tee shirt sales and direct the relief to National Federations, host-cities, and other grassroots activities impacted by the COVID-19 pandemic. The tee shirts are available for sale on the United World Wrestling online store: uwwstore.com

“We are pleased to join with Nike Wrestling for this important mission,” said United World Wrestling president Nenad LALOVIC. “We are facing unprecedented times and the strength of our future will depend on our ability to come together in support of our community members around the world – from athletes to national federations. We must remember that we will wrestle again.”

Money generated from the campaign will also go into a scholarship fund, managed by the Development Department, which will provide financial aid to athletes with dreams of competing at the international level.

“Nike Wrestling understands the obstacles that the wrestling community faces in response to the global pandemic,” said APS/Nike Wrestling president Eddie Brown. 'We Will Wrestle Again' came from the notion that we want to support those most effected and create a positive campaign that will help during these trying times.”

Nike Wrestling has been a global sponsor of UWW since 2017 and at the direction of the federation’s development department has supplied equipment to several disadvantaged wrestling communities around the globe.

To purchase tee shirts, or donate to the campaign, please visit http://uwwstore.com

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.