#ThisIsWrestling

United World Wrestling Launches #ThisIsWrestling in Celebration of "World Wrestling Day" 

Thursday, May 21, 2020 - 15:12 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 21) -- United World Wrestling has launched #ThisIsWrestling, a multi-platform social media campaign asking athletes, fans, coaches, and members of the wrestling community to  share photos and videos of themselves as it relates to wrestling.

The social media driven celebration is in recognition of "World Wrestling Day" on Saturday, May 23 and will continue throughout the month, known widely as 'World Wrestling Month."

Images for #ThisIsWrestling are meant to be personal to each person's journey in the sport. Maybe an athlete reflecting on teamwork, doctors tending to their wrestlers, or mothers nervously watching the action at home -- wrestling effects us all in a unique way. United World Wrestling wants it fans to share those special moments with the world and relive the moment on and off the mat that makes the sport special.

"This Wrestling Day is about you, the fans, the athletes, the coaches, doctors, mothers and fathers," said United World Wrestling president Nenad Lalovic. "With #ThisIsWrestling you show the sport as you experience it and share it with us, your wrestling family."

Though the COVID-19 pandemic has hampered the wrestling community's ability to compete on the mats there is still plenty of enthusiasm about the sport's Olympic qualification tournaments, continental and world championships.

Erica WIEBE (CAN) and Danielle LAPPAGE (CAN) pickup coach Paul REGUSA at the Pan American Qualifier in March (Photo: Tony Rotundo)

"I'm so excited to get back on the mats," said Rio Olympic champion Erica WIEBE (CAN). "We do this for the big moments when the world is watching and we it for the tiny moments when no one is watching. It's a true joy for me to train and compete and I cannot wait to get back to doing what I love."

With over 180 member national federations the sport's global reach is evident, but without events for referees, coaches, athletes, and stakeholders to see each other it can be difficult to remember the number of people involved in our sport. 

"I miss everyone," said three-time world medalist Bajrang PUNIA (IND). "These are my friends and my competitors. I wish them the best during this time. This is our worldwide family and want to see everyone pursuing their dreams - at their happiest." Bajrang, whose become a popular figure in the wrestling world because of his never-quit style, posted photo with some of the top wrestlers in the world including Olympic champions Jordan BURROUGHS (USA), Abdulrashid SADULAEV (RUS) and Soslan ROMANOV (RUS).


Four-time Greco-Roman heavyweight world champion Riza KAYAALP also reflected on his #ThisIsWrestling saying, "I' want to get back on the mats. We do this because we love the sport and I want to show the fans what the sport means to me and my loved ones."

To participate, or follow along, simply search the hashtag #ThisIsWrestling on Instagram, Facebook, Twitter, and TikTok.

"This is a good reminder of what it feels like to be together again," said Lalovic. "This love we feel for the sport. That is wrestling."

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.