#ThisIsWrestling

United World Wrestling Launches #ThisIsWrestling in Celebration of "World Wrestling Day" 

Thursday, May 21, 2020 - 15:12 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 21) -- United World Wrestling has launched #ThisIsWrestling, a multi-platform social media campaign asking athletes, fans, coaches, and members of the wrestling community to  share photos and videos of themselves as it relates to wrestling.

The social media driven celebration is in recognition of "World Wrestling Day" on Saturday, May 23 and will continue throughout the month, known widely as 'World Wrestling Month."

Images for #ThisIsWrestling are meant to be personal to each person's journey in the sport. Maybe an athlete reflecting on teamwork, doctors tending to their wrestlers, or mothers nervously watching the action at home -- wrestling effects us all in a unique way. United World Wrestling wants it fans to share those special moments with the world and relive the moment on and off the mat that makes the sport special.

"This Wrestling Day is about you, the fans, the athletes, the coaches, doctors, mothers and fathers," said United World Wrestling president Nenad Lalovic. "With #ThisIsWrestling you show the sport as you experience it and share it with us, your wrestling family."

Though the COVID-19 pandemic has hampered the wrestling community's ability to compete on the mats there is still plenty of enthusiasm about the sport's Olympic qualification tournaments, continental and world championships.

Erica WIEBE (CAN) and Danielle LAPPAGE (CAN) pickup coach Paul REGUSA at the Pan American Qualifier in March (Photo: Tony Rotundo)

"I'm so excited to get back on the mats," said Rio Olympic champion Erica WIEBE (CAN). "We do this for the big moments when the world is watching and we it for the tiny moments when no one is watching. It's a true joy for me to train and compete and I cannot wait to get back to doing what I love."

With over 180 member national federations the sport's global reach is evident, but without events for referees, coaches, athletes, and stakeholders to see each other it can be difficult to remember the number of people involved in our sport. 

"I miss everyone," said three-time world medalist Bajrang PUNIA (IND). "These are my friends and my competitors. I wish them the best during this time. This is our worldwide family and want to see everyone pursuing their dreams - at their happiest." Bajrang, whose become a popular figure in the wrestling world because of his never-quit style, posted photo with some of the top wrestlers in the world including Olympic champions Jordan BURROUGHS (USA), Abdulrashid SADULAEV (RUS) and Soslan ROMANOV (RUS).


Four-time Greco-Roman heavyweight world champion Riza KAYAALP also reflected on his #ThisIsWrestling saying, "I' want to get back on the mats. We do this because we love the sport and I want to show the fans what the sport means to me and my loved ones."

To participate, or follow along, simply search the hashtag #ThisIsWrestling on Instagram, Facebook, Twitter, and TikTok.

"This is a good reminder of what it feels like to be together again," said Lalovic. "This love we feel for the sport. That is wrestling."

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.