#development

United World Wrestling continues to spread wrestling in Ocean Indian

Wednesday, July 27, 2022 - 12:19 By United World Wrestling Press

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MORONI, Comoros (July 27) --- From 17th to 23 July 2022, United World wrestling deliver a level 1 coaching course through the support of Olympic Solidarity.

This course was delivered by Vincent AKA, United World Wrestling development officer. During this week, they were theoretical and practical of wrestling. To raise the technical level in wrestling, the emphasis was placed every morning and afternoon on the acquisition of basic techniques in Olympic wrestling on the mat.

This was an opportunity to discuss the ratings of wrestling techniques. This allowed the referees to make clarification on the knowledge of the points of the regulations relating to the situation of standing wrestling and wrestling on the ground.

To use all the key points to grow wrestling, it appears with the beautiful beaches in Comoros that to achieve the development of wrestling the interest of all clubs and wrestlers to use beach wrestling to contribute to a more exciting activity and promote wrestling by using the Beach.

Also, to start the process, during the course, while using Olympic style, the development officer proposes to use Beach Wrestling, which will be an opportunity to progress on growing wrestling in the whole Comoros.  from then on, the whole day of Wednesday was devoted to beach wrestling. This day was amazing as people on the beach join the participants and enjoy the activities.

That makes the President of the National Federation Mr. Abdallah and Mr. PAPA, Technical Director of the NOC said that: ``We have funded the key to promote and grow wrestling in Comoros”. We are going to use it Sundays when everybody comes to the Beach.

United World Wrestling continues its momentum to develop wrestling in the Indian ocean. Given the situation of the young Comorian Federation of Associated Wrestling, the development department under the leadership of Mrs. Deqa Niamkey has judged to send to the Comoros, Vincent AKA, Development Officer to provide real support to this young federation. By using the Olympic Solidarity course, United world wrestling create all the possibilities to use all stones on which to base the future development of wrestling in the Comoros.

Smaller federations will get special attention as the United World Wrestling does its utmost to create the conditions for wrestlers and federations to flourish. United World Wrestling will continue to partner with officials and organizations dedicated to the development of wrestling

United World Wrestling is determined through the new strategy led by President Nenad Lalovic to support the smaller federations to improve the development of wrestling in all regions of the world. Through its actions in the field, the development department remains the armed wing of the implementation of this vision.

United World Wrestling remains committed to spreading and growing wrestling in the world.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.