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United World Wrestling continues to spread wrestling in Ocean Indian

Wednesday, July 27, 2022 - 12:19 By United World Wrestling Press

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MORONI, Comoros (July 27) --- From 17th to 23 July 2022, United World wrestling deliver a level 1 coaching course through the support of Olympic Solidarity.

This course was delivered by Vincent AKA, United World Wrestling development officer. During this week, they were theoretical and practical of wrestling. To raise the technical level in wrestling, the emphasis was placed every morning and afternoon on the acquisition of basic techniques in Olympic wrestling on the mat.

This was an opportunity to discuss the ratings of wrestling techniques. This allowed the referees to make clarification on the knowledge of the points of the regulations relating to the situation of standing wrestling and wrestling on the ground.

To use all the key points to grow wrestling, it appears with the beautiful beaches in Comoros that to achieve the development of wrestling the interest of all clubs and wrestlers to use beach wrestling to contribute to a more exciting activity and promote wrestling by using the Beach.

Also, to start the process, during the course, while using Olympic style, the development officer proposes to use Beach Wrestling, which will be an opportunity to progress on growing wrestling in the whole Comoros.  from then on, the whole day of Wednesday was devoted to beach wrestling. This day was amazing as people on the beach join the participants and enjoy the activities.

That makes the President of the National Federation Mr. Abdallah and Mr. PAPA, Technical Director of the NOC said that: ``We have funded the key to promote and grow wrestling in Comoros”. We are going to use it Sundays when everybody comes to the Beach.

United World Wrestling continues its momentum to develop wrestling in the Indian ocean. Given the situation of the young Comorian Federation of Associated Wrestling, the development department under the leadership of Mrs. Deqa Niamkey has judged to send to the Comoros, Vincent AKA, Development Officer to provide real support to this young federation. By using the Olympic Solidarity course, United world wrestling create all the possibilities to use all stones on which to base the future development of wrestling in the Comoros.

Smaller federations will get special attention as the United World Wrestling does its utmost to create the conditions for wrestlers and federations to flourish. United World Wrestling will continue to partner with officials and organizations dedicated to the development of wrestling

United World Wrestling is determined through the new strategy led by President Nenad Lalovic to support the smaller federations to improve the development of wrestling in all regions of the world. Through its actions in the field, the development department remains the armed wing of the implementation of this vision.

United World Wrestling remains committed to spreading and growing wrestling in the world.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.