Ranking Series

United World Wrestling and FloSports Announce Global Broadcast Agreement

Thursday, January 17, 2019 - 21:19 By United World Wrestling Press

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CORSIER-SUR-VEVEY (January 17) – United World Wrestling has signed a two-year livestreaming agreement with FloSports for all 2019 and 2020 Ranking Series and Beach Wrestling events.

The two-year agreement will include 12 Ranking Series events in 2019 and four Beach Wrestling championships. All events will be available in the United States on FloWrestling.org.

“United World Wrestling is excited to partner with FloSports in providing promotion and coverage of our Ranking Series events," said Gordon Templeman, Director of Commercial Operations for United World Wrestling. “Our sport is fortunate to have a passionate fanbase and we believe FloSports will excel in connecting these Ranking Series and Beach Wrestling Championships to our core audience.”

Launched in 2018 the Ranking Series is part of United World Wrestling’s ongoing effort to create a season-long event structure that incentivizes participation by the sport’s top athletes. In addition to a year-end cash prize for the highest point gatherer in each style, ranking points determine a wrestler’s seed at the world championships and Olympic Games.
 

Olympic and two-time world champion Kyle SNYDER (USA) will represent Team USA at next week's Ivan Yariguin in Krasnoyarsk (Photo: Tony Rotundo)

“United World Wrestling organizes the highest-caliber international competitions in the World,” FloSports SVP of Global Rights Acquisition & Strategy Adam Fenn said. “We’re thrilled to combine our efforts with UWW to grow the coverage and popularity of wrestling. As the world’s leading wrestling media company, we aim to increase exposure for the world’s top athletes leading into the World Championships, and we’re thrilled to introduce beach wrestling to U.S. fans.”

In addition to the Ranking Series, FloSports has also agreed to purchase the exclusive, worldwide rights for the Beach Wrestling Championships. The popular international style will include four United World Wrestling branded tournaments in 2019, starting with a championship in Lisbon, Portugal April 4-7 and concluding in September with the world championships in Croatia.

“Beach Wrestling is an exciting new style aimed at increasing participation and interaction with fans and young athletes,” said Templeman. “These tournaments won't just include a display of high-level wrestling action, but also a sun-drenched, fan-friendly atmosphere.”

The partnership kicks off later this month with the Ivan Yariguin Grand Prix in Krasnoyarsk, Russia. The Yaryguin, once known as the “toughest tournament in the world” will include ranking tournaments in both women’s wrestling and freestyle. The action begins Thursday, January 24th and concludes Sunday, January 27th.

Full coverage of the Ivan Yaryguin and all Ranking Series events can be found on the United World Wrestling homepage and social media accounts.

Upcoming Ranking Series and World Beach Championships include:

 

  • Ivan Yariguin: Jan. 24-27
  • Grand Prix Zagreb Open: Feb. 8-10
  • Hungarian Grand Prix - Polyak Imre Memorial: Feb. 23-24
  • Dan Kolov: Feb. 28- Mar. 3
  • UWW Beach Wrestling Qualifier (Lisbon): Apr. 6-7
  • UWW Beach Wrestling Qualifier (Buzios): Apr. 27-28
  • Sassari City: May 26
  • Hungarian GP: June 7-9
  • UWW Beach Wrestling Qualifier (TBD): June 21-23
  • Yasar Dogu: July 12-14
  • Oleg Karavaev: July 26-28
  • UWW World Beach Wrestling Championship: Sept. 28-30

 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.