Coaching Course

Ukraine Wrestling Federation Hosts Series of Education Activities for Coaches and Referees 

Wednesday, November 11, 2020 - 15:39 By United World Wrestling Press

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KIEV, Ukraine (November 11) -- The long journey to open up wrestling education activities is underway in Ukraine, with the recent delivery of the United World Wrestling Technical Courses for Coaches Level 1 and Level 2 held last week in Kiev.

The courses, comprising an ‘Introduction to Refereeing’ module, were attended by 31 coaches and referees, including 5 female participants. The educational experience was organized for the national wrestling coaches and referees in the Koncha-Zaspa Olympic training center Ukraine from 17th to 28th of October. The courses were initiated by the Ukrainian Wrestling Association and supported by the National Olympic Committee of Ukraine. Additional funding was provide by Olympic Solidarity.

"We are excited to see these courses being delivered in such a responsible manner," said UWW Development Director Deqa Niamkey. "The success of this event in Kiev demonstrated that with the support of local federation and authorities, we are able to find solutions together and carry out our educational activities with appropriate precautions."
 

The courses were well received by the national coaches and referees. The federation appreciated the support of the NOC, the OS and UWW, and appraised the UWW coaches courses. "The content is very useful for our coaches, it helps update their knowledge and skills and brought new perspective into wrestling coaching," said Ukrainian Wrestling Federation representative Dina Kharenko.

"The method used in delivery of these courses was engaging and interactive. We look forward to hosting the UWW TCC Level 3 in the near future."

The coaches courses were centered on the ‘Coaching and Safety’, ‘Practice and Planning’, ‘Developing a Coaching Philosophy’ and a review of the UWW Code of Ethics. An UWW ‘Introduction to Refereeing’ module was also delivered with an aim to help further advancing coaches’ understanding of the wrestling rules from referees perspective. An ‘Athlete Career Transition’ session was also held during the week.

Those who completed the course received certifications from the United World Wrestling via the Ukrainian Wrestling Association and the Olympic Solidarity via the National Olympic Committee of Ukraine.

Sign up for free online courses at United World Wrestling Academy https://academy.unitedworldwrestling.org.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.