#WrestleOslo

Tynybekova Recaps Her Inspiring Journey to Kyrgyz Sports History

Thursday, November 18, 2021 - 12:12 By Eric Olanowski

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OSLO, Norway (November 18) --- Aisululu TYNYBEKOVA (KGZ) successfully defended her 62kg world title at the '21 World Championships in Oslo, four short weeks after becoming the first Kyrgyz woman to win an Olympic medal.

 

Shortly after relying on her defense to stifle 2019 world U23 silver medalist Kayla MIRACLE (USA), 7-0, in the 62kg final, the now-two-time world champion sat down with United World Wrestling to recap her incredible journey to becoming one of the sports most recognizable figures.

In Oslo, Tynybekova did not have to contend with nemesis Yukako KAWAI (JPN), who beat her in the final at the Tokyo Olympics, and, like all of Japan's medalists, did not make the trip to Oslo.
 

But that's not to say that Tynybekova had it much easier. In the first round, she fell behind 4-0 against two-time world cadet champion Nonoka OZAKI (JPN) before rallying to a 6-4 win. She also had a close call in the quarterfinals.

"Today's final match was easier than any other match during this championships," Tynybekova said. "On Day One, all the three matches were really tough, I can say I could barely win them in the last seconds. "I wrestled the American girl at the international tournament in Italy and I know the way she wrestles. We figured out her technique together with the coach and I just followed everything he told me."

In the end, winning is all that counts for the woman who became the first wrestling world champion in her country's history, male or female. She was also one of two wrestlers who became Kyrgyzstan's first-ever female Olympic medalists in any sport at the Tokyo Games.

"As soon as I stepped out of the mat, my coach praised me," Tynybekova said. "It's most important for me to make my coach glad. I think all the people from Kyrgyzstan are glad as well. Talking about being a two-time world champion, I can say that I proved it to myself that I could make it. Of course, it makes me happy. Especially after losing at the Olympics, I could prepare well and win. It means a lot to me."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.