#WrestleOslo

Tynybekova Recaps Her Inspiring Journey to Kyrgyz Sports History

By Eric Olanowski

OSLO, Norway (November 18) --- Aisululu TYNYBEKOVA (KGZ) successfully defended her 62kg world title at the '21 World Championships in Oslo, four short weeks after becoming the first Kyrgyz woman to win an Olympic medal.

 

Shortly after relying on her defense to stifle 2019 world U23 silver medalist Kayla MIRACLE (USA), 7-0, in the 62kg final, the now-two-time world champion sat down with United World Wrestling to recap her incredible journey to becoming one of the sports most recognizable figures.

In Oslo, Tynybekova did not have to contend with nemesis Yukako KAWAI (JPN), who beat her in the final at the Tokyo Olympics, and, like all of Japan's medalists, did not make the trip to Oslo.
 

But that's not to say that Tynybekova had it much easier. In the first round, she fell behind 4-0 against two-time world cadet champion Nonoka OZAKI (JPN) before rallying to a 6-4 win. She also had a close call in the quarterfinals.

"Today's final match was easier than any other match during this championships," Tynybekova said. "On Day One, all the three matches were really tough, I can say I could barely win them in the last seconds. "I wrestled the American girl at the international tournament in Italy and I know the way she wrestles. We figured out her technique together with the coach and I just followed everything he told me."

In the end, winning is all that counts for the woman who became the first wrestling world champion in her country's history, male or female. She was also one of two wrestlers who became Kyrgyzstan's first-ever female Olympic medalists in any sport at the Tokyo Games.

"As soon as I stepped out of the mat, my coach praised me," Tynybekova said. "It's most important for me to make my coach glad. I think all the people from Kyrgyzstan are glad as well. Talking about being a two-time world champion, I can say that I proved it to myself that I could make it. Of course, it makes me happy. Especially after losing at the Olympics, I could prepare well and win. It means a lot to me."

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS