#development

Turkey hosts first UWW women's referee course

By United World Wrestling Press

ANTALYA, Turkey (May 14) --- On May 11, 2022 in beautiful Antalya Turkey, a precedent was set for all UWW Women referees. For the 1st time in United World Wrestling history, HIS-story became HER-story.  Women from 16 different countries have come together with 1 goal in mind; the advancement and recognition of Women officials within this heralded organization.

The Women's Referee Course, which consisted of two courses and three competition days, was preparation for the upcoming Commonwealth Games, and the 2024 & 2028 Olympic Games. 28 women referees from around the world were selected to participate in this first-of-its-kind educational program. 

On the first day of the course, UWW Bureau member Lucio CANEVA attended the opening ceremony and spoke to attendance. He thanked the referees for their support. He also explained why women referees are important for wrestling and all bureau members support this program.

Instructors Antonio SILVESTRI, Ibrahim CICIOGLU and Edit DOZSA collectively contributed to ensuring a successful platform for each woman that took part. Their combined knowledge only helped to propel the confidence of all the participants whether it was about rules or team-building activities and exercises. 

Dozsa, a pioneer of women's refereeing, was fully aware and empathic of the unique struggles women face in a male-dominated sport. Having been selected for the 2008 Olympic Games, Dozsa was able to bring the women together and give them an open forum to voice their individual experiences and struggles, without contradiction or judgments. The idea was for the women to learn how to empower one another. She provided tools and support that have enabled the women to grow and learn with each other over the years.

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Participants from Turkey's women's wrestling course join together for a photo. (Photo: United World Wrestling)

The group at the course was experienced and talented. While some referees had wrestled, others were carrying the family torch. Regardless of experience, each member agreed that wrestling is in their blood and has forever changed their lives, for the better.

"Being a female official has many obstacles and nothing is easy about this job," Dozsa said. "We continue to sacrifice to be a part of this wrestling culture we all love so much. This course has given us renewed hope and an optimistic outlook for the future of women referees all over the world. We came in as 28 individuals and left as 1 empowered sisterhood."

The first two days of the course were dedicated to the theoretical aspect of refereeing and important rules were discussed and explained by instructors. A practice session was organized on the second day. All the questions of the attendees were answered by the instructors who also showed critical situations like referee mechanism, out of bounds situations, takedown and control, illegal wrestling and fouls.

During the last three days of the course, referees attended the International Champions tournament for the age group in all styles. They had a chance to officiate throughout the competition in both styles which was an experience for them as well.

The course was the first step for the women referees toward their Olympic hopes. The instructors thanked UWW president Nenad LALOVIC and all the bureau members for their support. They also expressed their gratitude toward the Sports and Development Departments for their collaboration and the Turkish Wrestling Federation for their attributions.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.