Sadulaev

Transcript: Interview with Sadulaev

Wednesday, April 8, 2020 - 13:14 By United World Wrestling Press

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Q: Is it your goal to win three Olympic titles like Satiev and Karelin?

Talking about 3-time Olympic champions Saitiev and Karelin, it's great that we have such examples to follow.

For now, it's useless to consider winning my third Olympic title because World Championships are different from the Olympic titles. Anybody can win and anybody can lose. My main goal for now is my second Olympic title and then I will concentrate on the third one.

Q: How have stayed on top for so long?

Motivation helps me achieve everything. My rivals are training hard as well. They don't stand idly by. The younger generation is coming. Sport just takes a short period of our life. I have to win every possible tournament, before the younger wrestlers start stepping on my toes. Otherwise it will be too late.

Q: What do you think about a potential matchup with J’Den Cox?

I think, J'den Cox has a specific wrestling style.  However, Snyder will not be easy to beat, he is a current Olympic Champion. And he's a lot bigger than Cox. As it is said, we will see what happens on the mat. I'm interested in seeing them wrestling against each other.

I don't really know how the match between me and Cox will go, because we've never wrestled. At the Olympics we ended up in different brackets, I changed my weight category, but he stayed at the same one. We have never met on the mat.

Q: Why are there so many great wrestlers from Dagestan?

In Dagestan, wrestling is in our blood, It's basically our National Sport here in Dagestan it's the number one sport. Almost every boy takes part in freestyle wrestling. So, there's a lot of competition between them. That's why so many Dagestani wrestlers represent different countries, because they can't qualify for the Russian national team.

High competition benefits good wrestlers.

Q: How does it feel to be the first wrestler with one million followers on Instagram?

Even though I have one million Instagram followers, it wasn't my main goal. If I was truly interested in it, I would have got there much faster. I'm not very active on social media. Of course, I am pleased that people are interested and that they follow me.

Q: How do we continue to grow the sport of wrestling?

The growth of the sport and wrestling is very important. Recently, wrestling was overtaken in popularity by MMA. But still, wrestling remains as an Olympic discipline. That's why I think, wrestling should be spread all around the world. In general, in MMA almost all the fighter have some sort of wrestling background -- around 70% of the top UFC fighters are former wrestlers. That's why wrestling is so powerful

Q: How do you want people to remember you when you retire from wrestling?

 

The most important thing is to leave a good legacy so that no one would dare to tell my children or grandchildren -- that their father wasn't loyal or a bad person. Once again, it's important to leave a good legacy.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.