#Yariguin2019

Ten "Must Watch" Matches from the Ivan Yariguin

By Eric Olanowski

There were countless great matches that took place over the four days of wrestling at the first Ranking Series event of the year, the Ivan Yariguin, and we took the time to compile a list of the ten best matches with the most action and biggest storylines. 

1. FS 74kg FINALS - Reigning world champion Zaurbek SIDAKOV (RUS) squared off against two-time world medalist Yakup GOR (TUR) in the 74kg gold-medal bout, and was the victor, 5-4. 

2. WW 72kg FINALS -  Tamyra MENSAH (USA) defeated Yuka KAGAMI (JPN) to become the first American wrestler in any style to win three Yariguin titles. 

3. FS 125kg FINALS - Anzor KHIZRIEV (RUS) stopped the two-time world and Rio Olympic champion Taha AKGUL (TUR) from winning his first Yariguin title 

4. FS 97kg Qualification - Rasul MAGOMEDOV (RUS) stunned the two-time world and Rio Olympic champion Kyle SNYDER (USA) in the opening round at 97kg. 

5. WW 68kg Qualification - Khanum VELIEVA (RUS), the four-time age-level world champion, got revenge on Cuba's first-ever women's wrestling world champion Yudari SANCHEZ RODRIGUES (CUB) in the opening round. This was a rematch of the U23 world championships, where Sanchez Rodrigues was victorious over Velieva, 5-0. 

6. FS 65kg Semifinal  - Akhmed CHAKAEV (RUS), the two-time world bronze medalist, locked up his finals spot with a win over fellow Russian, Gadzhimurad RASHIDOV (RUS), who is a two-time world silver medalist. This was Rashidov's second tournament up at 65kg. He usually competes down at 61kg but will attempt to move up to 65kg this season. 

7.  WW 57kg Semifinal - SUKHEE Tserenchimed (MGL) stopped U23 world champion Grace BULLEN (NOR) and earned her spot in the Yariguin finals. 

8. FS 125kg Semifinal - Taha Akgul shut out 2018 world runner-up Zhiwei DENG (CHN) and earned his first trip to a Yariguin gold-medal bout.

 9. FS 79kg Qualification - Magomed RAMAZANOV (RUS) halted 2018 world bronze medalist Akhmed GADZHIMAGOMEDOV (RUS) in the opening round, but later fell to Gadzhimagomedov in the round-robin finals at 79kg. 

10. WW 68kg Quarterfinals - ENKH AMAR Davaanasan (MGL) picked up a huge win over Russia's four-time age-level world champion and UWW's Junior Female Wrestler of the Year Khanum Velieva in the semifinals and eventually went on to win the silver medal at 68kg. 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.