#ThrowBackThursday

#TBT: Tynybekova grabs historic gold for Kyrgyzstan

Thursday, July 21, 2022 - 12:12 By Eric Olanowski

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NUR-SULTAN, Kazakhstan (July 21) --- Aisuluu TYNYBEKOVA (KGZ) earned a place in Kyrgyzstan's sporting history as the first wrestler to win a senior world title when she captured the women’s 62kg gold medal with a 5-3 victory over defending champion Taybe YUSEIN (BUL) at the 2019 World Championships.

“When I started wrestling, it was just a dream for me to become world champion,” the then-26-year-old Tynybekova said. “But today, the dream came true.”

Since Kyrgyzstan made its debut at the world championships in 1994, the former Soviet republic had won nine medals---including Tynybekova’s bronze in 2017---but no one had made it to the top of the podium.

Until that Friday night at the Barys Arena in the capital of neighboring Kazakhstan, where a large contingent of compatriots had made the trip and were witness to this moment of national glory.

“Last year, I couldn’t participate in the world championships [in Budapest] because of an injury,” said Tynybekova, who returned to action to win the gold at the Asian Championships in April.

“It was a serious injury and I missed six months of training. At that time, it was hard watching [the World Championships] because I wanted to be there so badly.”

In the final, Tynybekova gave up a point on the activity clock, then scored a takedown to lead 2-1 going into the second period. She added a stepout point, but fell behind 3-3 on criteria when Yusein scored 2 with a stepover with a minute to go.

“It was important for me to control the match from the first second to the last,” Tynybekova said. “That was the strategy of my coach. When the score was 3-3 and there was just 40 seconds, I didn’t panic. I knew I could score 2 points more.”

Indeed she did, tackling the Bulgarian to her back with about 10 seconds to go to secure the historic victory.

“Everyone on my team, my coach and the federation believed in me, and that gave me the power to win,” Tynybekova said.

Tynybekova was a relative late-comer to the sport, only taking it up when she was in her mid-teens. She explained that the countryside where she grew up did not have wrestling clubs. When she became aware of women’s wrestling, she knew that was the sport for her, and made a drastic life decision.

“I was 16 when I started wrestling,” she said. “Before that, I tried many kinds of sports. I was always searching for something interesting.…When I heard there was women’s wrestling in the capital [Bishkek], I gathered all my clothes and moved there.”

Along with the gold medal, Tynybekova also clinched a place at the Tokyo 2020 Olympics. The top six finishers in each of the Olympic weight classes secure berths for their countries. But that was never the main objective.

“My coach said to me that Olympic qualifying is not the main thing,” Tynybekova said. “He was confident I could get the Olympic license. “He said I have to make history for Kyrgyzstan. It’s not only my victory. It’s a victory of my team, of my country. This medal is not only from my effort. Many people contributed.”

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.