#ThrowBackThursday

#TBT: Olympic Champion Steveson Wins First World Title

Thursday, January 13, 2022 - 12:58 By United World Wrestling Press

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Gable STEVESON (USA) became an overnight sensation after winning a thrilling final and the gold medal at the Tokyo Olympics with wins over former world champions Geno PETRIASHVILI (GEO) and Taha AKGUL (TUR). The American was trailing Petriashvili in the 125kg final in Tokyo but scored two takedowns in the final 10 seconds to win the coveted Olympic title at the age of 21.

But a three-time age-group world champion has a habit of punching about his weight. In 2015, a 15-year-old Steveson made a stunning run at the Cadet World Championships in Sarajevo, Bosnia and Herzegovina, and won the gold medal with a 9-0 victory over Khasanboy RAKHIMOV (UZB). He outscored his opponents 47-12.

Since then he won the 2016 cadet world title, 2017 junior world title, 2021 senior Pan-Am Championships gold and the Tokyo Olympics gold with just the 2018 Junior World Championships being a lackluster event for him. The defending champion there finished fifth as Rakhimov avenged his loss from 2015 with a pin.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS