#WrestleRome

#TBT: Dake dominates Demirtas in debut down at 74kg

Thursday, June 16, 2022 - 12:44 By Eric Olanowski

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ROME, Italy (June 15) --- Kyle DAKE ?? dominated Olympic bronze medalist Soner DEMIRTAS ?? en route to the #WrestleRome 2020 Matteo Pellicone 74kg gold medal.

Dake won two world titles at 79kg before moving down to 74kg for a run at a Tokyo Olympic medal, making his debut in Rome at the Pellicone. His opening outing was successful in terms of medal color, but as expected, there were a few wrinkles that the eventual Tokyo Olympic bronze medalist needed to iron out.

Dake said, “I’m a little disappointed in the earlier rounds, but I went out with a bang.”

In his first three matches, Dake scored 18 points, yet he only scored two takedowns. “I was just slapping at the legs and I needed to recognize that sooner,” said Dake. “The first couple of matches I was just trying new stuff and it wasn’t working so I went back to my old stuff.”

Dake’s plan for the Pellicone finals was to get back to his "old stuff," which meant he needed to, “Get through a guy. Go through him, go take him down, turn him, turn him, turn him and get off the mat.”

That’s exactly what Dake did in the gold-medal match, as he demolished world and Olympic bronze medalist Soner Demirtas in 35 seconds.

Dake led 7-0, 16 seconds into the first period, and after his Turkish opponent was hit with a fleeing-the-hold call, the American went back on top in par terre. A pair of gut wrenches less than 20 seconds later gave Dake the 11-0 technical superiority victory and the Ranking Series gold.

This year's Matteo Pellcione Ranking Series event kicks off next Wednesday (June 22-25) at Italy’s Pala Pellicone Olympic Training Center.  Catch all the action live on www.uww.org.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.