Top Stories of the Decade

Sushil Kumar Wins World Championship, Awakens Wrestling Powerhouse in India

Tuesday, December 24, 2019 - 14:12 By Vinay Siwach

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CORSIER-SUR-VEVEY, Switzerland (December 24) -- India had never won a gold medal at a global wrestling event. The drought was such no one seemed to put money on any wrestler to even a medal, forget the top one. Indians weren't supposed to dominate world events in any sport.

That was about to change. On September 12, 2010, Sushil KUMAR (IND) broke all barriers to become India's first-ever gold medal winner at the World Championships in Moscow, Russia. In the 66kg weight category, Kumar would put up a commanding performance and beat Alan GOGAEV (RUS) 3-1 in the final in front of a hostile home crowd.

On the back of his bronze medal at the Beijing Olympics in 2008, Kumar arrived in Moscow as a dark-house, like he had in all global competitions. No one gave him a chance in India. But as the day progressed, the 36-year-old raised hopes.

He beat Anastasios AKRITIDIS (GRE), 6-2, in the opening round followed by Martin DAUM (GER), 4-1. Buyanjavyn BATZORIG (MGL) failed to challenge in quarter-final and lost 9-1 before Kumar eked out a close 4-3 win against Jabrayil HASANOV (AZE) in the semifinal.

"2010 was the best year," Kumar said. "Wherever I went, I won gold. Commonwealth Games, Asian Championships, World Championships. I beat a Russian wrestler in Russia."

These things were unheard of in India. Kumar's victory was hailed because no one had heard that an Indian wrestler can go to Russia and defeat their wrestler to win a gold medal. 

And if the world thought Kumar's bronze in Beijing was a fluke, he changed that and gave a new life to Indian wrestling which was struggling with doping scandals, nepotism and inter-federation politics. His medal put wrestling on India's sports map and perhaps the top one too.


Kids thronged to akhadas in villages in Haryana, Delhi and Uttar Pradesh. Not only boys, but parents were ready to break social stigmas and send their girls to akhadas, a place where girls are seldom seen. New wrestling pockets emerged and broke the dominance of traditional powerhouses like Haryana and Maharashtra.

The result was seen three years later when India won three medals at 2013 World Championships and this year in Nur-Sultan, it won five, the best-ever performance.

Kumar added a silver medal at London Olympics to become India's first-ever individual to win multiple medals at the Games. But it was before that India needed a sporting hero. It got one on that September evening in Moscow.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.