Meiji Cup

Susaki-Irie Clash Already Set as Rivals Drawn Together in Opener

Friday, June 14, 2019 - 23:05 By Ken Marantz

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TOKYO (June 15)---A potential match-up between two-time world champion Yui SUSAKI and nemesis Yuki IRIE in the women's 50kg class was one of the talking points heading into the All-Japan Invitational Championships.

It has become a reality far sooner than anyone imagined.

As fate would have it, Irie and Susaki were drawn to face each other in their opening match on Saturday, the third day of the four-day tournament also known as the Meiji Cup.

The tournament at Tokyo's Komazawa Gym is serving as the second of two national qualifiers for Japan's team to the World Championships in Kazakhstan in September.

As such and to better prepare the wrestlers, the Japan federation has set up the tournament using the same format as the worlds, most significantly by running all weight classes over two days, regardless of number of entries.

But it is the use of seedings that led to the marquee match-up more appropriate for a final.

The top two finishers at the All-Japan Championships in December, the first qualifying tournament referred to as the Emperor's Cup, were seeded. As Irie won the 50kg title there, she is the No. 1 seed at the Meiji Cup.

Susaki, however, missed the Emperor's Cup due to an elbow injury, and therefore went into the general draw. She was matched up with Irie in what will be a quarterfinal match.

Eri TOSAKA, the Rio 2014 gold medalist at 48kg, was placed in the other half of the draw, setting up a potential final with either Susaki or Irie.

Irie, who won the gold medal at the Asian Championships in April, defeated Susaki in the semifinals at the 2017 Emperor's Cup, but Susaki avenged that loss at the Meiji Cup the following spring.

That set up a playoff for the team to Budapest 2018, which Susaki won 6-4 before going on to successfully defend her world title.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.