#WrestleAlmaty

Susaki and Higuchi Poised to Returned to Japan's Starting Lineup

Thursday, April 8, 2021 - 10:16 By Eric Olanowski

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ALMATY, Kazakhstan (March 31) -- Japanese stars Yui SUSAKI (JPN) and Rei HIGUCHI (JPN) are poised to make their return to the starting lineup at next week's Asian Olympic Qualifier (April 9-11).

Susaki will represent Japan at 50kg for the first time since the '19 Women’s Wrestling World Cup, where she went 2-0 and scored wins over Yanan SUN (CHN) and Whitney CONDER (USA). Higuchi, on the other hand, will make his 57kg debut in Japan's lineup for the first time since winning a silver medal at the '16 Olympic Games. 

Susaki, the two-time world champion, fell to Yuki IRIE (JPN) in a ’19 playoff and lost her starting spot on Japan’s ’19 world championship team. But, in surprising fashion, Irie dropped a barn-burning quarterfinal-match in Nur-Sultan to Rio Olympic bronze medalist Sun and squandered the opportunity to qualify the Tokyo Games host nation at 50kg. This left the door open for Susaki to make a last-ditch effort to reclaim her starting spot, and hopefully, compete at the Olympic Games in her home country.

Susaki regained her starting spot and the right to represent Japan at the Asian Olympic Qualifier by winning gold at the ’19 December All-Japan Championships.

Meanwhile, Higuchi will return to international competition at 57kg for the first time since the '16 Rio Olympic Games. The energetic fan-favorite is best known for his unbelievable showing in Rio where he put on an absolute show en route to a surprising run to the finals. Higuchi won four matches in Brazil before ultimately falling to Vladimer KHINCHEGASHVILI (GEO) in the gold medal match.

Since that magical run in Rio, Higuchi has competed at 61kg and 65kg. But after falling to Takuto OTOGURO (JPN) in a Japan wrestle-off, Higuchi was forced to move back down to 57kg to keep a dream alive of improving his silver to Olympic gold. He defeated ’17 world champion Yuki TAKAHASHI at the All Japan Championships and earned his right to represent Japan at 57kg.

The Asian Olympic Qualifiers kicks off on April 9-11 in Almaty, Kazakhstan. Greco-Roman action starts on Friday, followed by women's wrestling on Saturday, and freestyle closes out the competition on Sunday. 

50kg Women's Wrestling Entries
Seema SEEMA (IND)
Misaki YOSHIBA (JPN)
Yui SUSAKI (JPN)
Miran CHEON (KOR)
YeoJin KIM (KOR)
Namuuntsetseg TSOGT OCHIR (MGL)
Dauletbike YAKHSHIMURATOVA (UZB)

57kg Freestyle Entries
Minghu LIU (CHN)
Ahmed Jawad Kadhim AL ZAIDAWI (IRQ)
Rei HIGUCHI (JPN)
Kodai OGAWA (JPN)
Bekbolot MYRZANAZAR UULU (KGZ)
Ulukbek ZHOLDOSHBEKOV (KGZ)
Sunggwon KIM (KOR)
Hyeonsik SONG (KOR)
Tuvshintulga TUMENBILEG (MGL)
Muhammad BILAL (PAK)
Allen Mitch ARCILLA (PHI)
Muhamad IKROMOV (TJK)
Rozgeldi SEYIDOV (TKM)
Gulomjon ABDULLAEV (UZB)

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.