#WrestleAlmaty

Susaki and Higuchi Poised to Returned to Japan's Starting Lineup

Thursday, April 8, 2021 - 10:16 By Eric Olanowski

Share this article

ALMATY, Kazakhstan (March 31) -- Japanese stars Yui SUSAKI (JPN) and Rei HIGUCHI (JPN) are poised to make their return to the starting lineup at next week's Asian Olympic Qualifier (April 9-11).

Susaki will represent Japan at 50kg for the first time since the '19 Women’s Wrestling World Cup, where she went 2-0 and scored wins over Yanan SUN (CHN) and Whitney CONDER (USA). Higuchi, on the other hand, will make his 57kg debut in Japan's lineup for the first time since winning a silver medal at the '16 Olympic Games. 

Susaki, the two-time world champion, fell to Yuki IRIE (JPN) in a ’19 playoff and lost her starting spot on Japan’s ’19 world championship team. But, in surprising fashion, Irie dropped a barn-burning quarterfinal-match in Nur-Sultan to Rio Olympic bronze medalist Sun and squandered the opportunity to qualify the Tokyo Games host nation at 50kg. This left the door open for Susaki to make a last-ditch effort to reclaim her starting spot, and hopefully, compete at the Olympic Games in her home country.

Susaki regained her starting spot and the right to represent Japan at the Asian Olympic Qualifier by winning gold at the ’19 December All-Japan Championships.

Meanwhile, Higuchi will return to international competition at 57kg for the first time since the '16 Rio Olympic Games. The energetic fan-favorite is best known for his unbelievable showing in Rio where he put on an absolute show en route to a surprising run to the finals. Higuchi won four matches in Brazil before ultimately falling to Vladimer KHINCHEGASHVILI (GEO) in the gold medal match.

Since that magical run in Rio, Higuchi has competed at 61kg and 65kg. But after falling to Takuto OTOGURO (JPN) in a Japan wrestle-off, Higuchi was forced to move back down to 57kg to keep a dream alive of improving his silver to Olympic gold. He defeated ’17 world champion Yuki TAKAHASHI at the All Japan Championships and earned his right to represent Japan at 57kg.

The Asian Olympic Qualifiers kicks off on April 9-11 in Almaty, Kazakhstan. Greco-Roman action starts on Friday, followed by women's wrestling on Saturday, and freestyle closes out the competition on Sunday. 

50kg Women's Wrestling Entries
Seema SEEMA (IND)
Misaki YOSHIBA (JPN)
Yui SUSAKI (JPN)
Miran CHEON (KOR)
YeoJin KIM (KOR)
Namuuntsetseg TSOGT OCHIR (MGL)
Dauletbike YAKHSHIMURATOVA (UZB)

57kg Freestyle Entries
Minghu LIU (CHN)
Ahmed Jawad Kadhim AL ZAIDAWI (IRQ)
Rei HIGUCHI (JPN)
Kodai OGAWA (JPN)
Bekbolot MYRZANAZAR UULU (KGZ)
Ulukbek ZHOLDOSHBEKOV (KGZ)
Sunggwon KIM (KOR)
Hyeonsik SONG (KOR)
Tuvshintulga TUMENBILEG (MGL)
Muhammad BILAL (PAK)
Allen Mitch ARCILLA (PHI)
Muhamad IKROMOV (TJK)
Rozgeldi SEYIDOV (TKM)
Gulomjon ABDULLAEV (UZB)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.