Lima

Surprises Abound Friday Morning at Pan Ams

By Taylor Miller

LIMA (May 4) – Friday morning’s session of the 2018 Pan American Championships wrapped up with a few surprises as 2017 Junior World champion Kamal BEY (USA) was knocked out of the competition when he suffered a broken rib in his first round of action at 77 kg.

Bey was going back and forth with two-time Pan American silver medalist Jair CUERO MUNOZ (COL) when the setback occurred. Bey was then forced to medical forfeit out of the tournament.

Cuero moved on to the finals at 77 kg and will do battle with 2018 Central American and Caribbean Championships gold medalist Ariel FIS (CUB).

Other notable happenings from Friday morning included 2017 World bronze medalist Becka LEATHERS (USA) sealing a gold medal at 55 kg after she defeated the other two competitors in the field, Lady MORAN VALENZUELA (ECU) and Cara NANIA (CAN). It is her second-consecutive Pan Am title.

Moran Valenzuela and Nania will wrestle for silver tonight.

Also already securing a gold medal is Luis AVENDANO ROJAS (VEN), who has posted a 3-0 record at 82 kg in Greco, so far. Earlier in the day, he defeated the only 3-1 wrestler in the field, Geordan Speiller, a 2016 Pan Am champion, with an 8-0 tech fall.

At 87 kg, the third Greco weight of the day, past Pan American medalists Yorgen COVA PULIDO (VEN) and Daniel GREGORICH (CUB) sailed to the finals and will face each other tonight for the crown.

Gregorich defeated Ben PROVISOR (USA) in a rematch of last year’s Pan Am finals. Their last meeting ended in a 2-2 decision for Provisor. Not only did Gregorich flip the result but he also widened the gap, picking up a 9-0 technical fall.

On the women’s side, Andribeth RIVERA (PUR) knocked off two-time Pan American champion and 2012 Olympian Kelsey CAMPBELL (USA) with an decisive 10-4 win to put herself in position for gold at 59 kg, which is also a round robin weight.

Rivera will face off against Laurence BEAUREGARD (CAN) for the top prize in tonight’s session.

There were no matches wrestled at 65 kg in women’s freestyle as there are only two competitors in the bracket, counting 2017 Pan Am bronze winner Forrest MOLINARI (USA) and three-time University World medalist Breanne GRAHAM (CAN). The two will go head to head tonight for gold.

The final round of 72 kg competition will be contested tonight with three in the hunt for the top of the podium. Veronica KEEFE (CAN) leads the pack with a 2-0 record so far. She will take on Diana CRUZ ARROYO (PER), who is 1-1, suffering a loss to Josselyn PORTILLO MEJIA (ESA), who is also 1-1 on the day. Portillo Mejia will meet up with Hannah GLADDEN (USA) tonight.

The finals are set for 7 p.m. ET and can be watched live on unitedworldwrestling.org.

FINALS MATCH UPS

GRECO-ROMAN

77 kg
GOLD - Ariel FIS BATISTA (CUB) vs. Jair Alexis CUERO MUNOZ (COL)
BRONZE - Francisco Albano BARRIO (ARG) vs. Angelo Rafael MARQUES MOREIRA (BRA)
BRONZE - Reinier JIMENEZ TERRY (GUA) vs. Johan Antonio BATISTA (DOM)

82 kg
ROUND 5 - Brayden William AMBO (CAN) vs. Luis Eduardo AVENDANO ROJAS (VEN)
ROUND 5 - Carlos Moises ESPINOZA CASTRO (PER) vs. Adil Hendresson BARROS MACHADO (BRA)

87 kg
GOLD - Yorgen Jose COVA PULIDO (VEN) vs. Daniel GREGORICH HECHAVARRIA (CUB)
BRONZE - Alfonso Antonio LEYVA YEPEZ (MEX) vs. Benjamin Errol PROVISOR (USA)
BRONZE - Phillip Raweriio BARREIRO (CAN) vs. Carlos Alberto ADAMES PALMER (DOM)

WOMEN’S FREESTYLE

55 kg
ROUND 3 - Lady Raysa MORAN VALENZUELA (ECU) vs. Cara Gail NANIA (CAN)

59 kg
ROUND 3 - Andribeth RIVERA BELLIARD (PUR) vs. Laurence BEAUREGARD (CAN)
ROUND 3 - Karoline SILVA DE SANTANA (BRA) vs. Kelsey Rene CAMPBELL (USA)

65 kg
GOLD - Breanne Leigh GRAHAM (CAN) vs. Forrest Ann MOLINARI (USA)

72 kg
ROUND 3 - Veronica Helen Frances KEEFE (CAN) vs. Diana Luisa Victoria CRUZ ARROYO (PER)
ROUND 3 - Josselyn Tatiana PORTILLO MEJIA (ESA) vs. Hannah La Shae GLADDEN (USA)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.