#SportsDepartment

Successful UWW Event Organization Workshop concludes in Istanbul

By Eric Olanowski

ISTANBUL, Turkey (August 5) — The third edition of the United World Wrestling's Event Organization Workshop was a great success in Istanbul, Turkey, from July 27-August 1. Last year's event in Rome was also a hit, making this year's workshop a continuation of that accomplishment. The Pullman Istanbul Hotel & Convention Centre hosted the workshop due to its modern amenities and comfortable accommodations.

Participants from 13 countries attended the workshop, creating a diverse and international gathering. In total, 21 individuals joined, bringing valuable knowledge and experience with them.

The workshop started with an opening ceremony attended by the key players responsible for its delivery. Rodica Maria YAKSI (TUR), the UWW Bureau Member and UWW Committee of Associated Styles President, played a crucial role in its success. Jean-Daniel REY (SUI), the project head, and Yuri MAIER (ARG), the UWW Sport & Development Officer, were also present. Their presence highlighted the importance of the workshop for the wrestling community.

The workshop focused on educating participants about event organizing, covering topics such as planning tools, event benefits, bidding process, functional areas, and more. It included four theoretical and practical sessions and some essential activities of the U17 World Championships, including technical meetings, draws, medical examinations, and weigh-ins. 

Participants also had informative talks with various commissions and toured the venue set up for the U17 World Championships.

This year's workshop saw increased participation from experts in various fields, enriching the discussions and making the event more impactful. Participants appreciated the opportunity to engage with different commissions, gaining valuable insights applicable in multiple domains.

RODRodica Maria YAKSI (TUR), UWW Bureau Member and UWW Committee of Associated Styles President, leads the discussion at the third annual UWW Event Organization Workshop. (Photo: United World Wrestling / Kadir Caliskan)

The experts who facilitated the discussion included Yui Maier - UWW Sport and Development Officer; Kadir CALISKAN (GER) – Media/Photos; Deividas BARGAILA (LTU) - IT, Rodica Maria Yaksi - Protocol and Award Ceremonies, Ana STANKOVIC (SRB) – Accreditation and Athena System, Antonina BOSSER (SUI) - Sustainability, and Halil Ibrahim CICIOGLU (TUR) - Refereeing.

One of the highlights of the workshop was the introduction of The Event Preparation Guide, a comprehensive guide designed to help event organizers prepare for any UWW event. The guide covers all the necessary areas and requirements involved in organizing an event, including logistical planning, marketing and promotion, communication, and safety measures. It is a vital tool that ensures the success of any UWW event and helps to create a memorable experience for all participants.

CLICK HERE FOR THE FULL -> Event Preparation Guide,

Feedback from an anonymous survey after the workshop was overwhelmingly positive, showing participants' enthusiasm for future editions. The interactive sessions and diverse discussions provided valuable insights for event organization and execution. One participant said, "I liked the positive energy of everyone who participated in the seminar, the interest from us to learn as much as possible, and the willingness of the instructors to pass it on to us and help us."

Overall, the Event Organization Workshop provided an excellent learning platform for participants, empowering them to organize events more efficiently and effectively in the future.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.