#Trnava2018

Steveson Eyeing Fourth World Title

By Eric Olanowski

TRNAVA, Solvakia (September 16) - Daton FIX (USA) and Gable STEVESON (USA), the duo of American returning champions lead a freestyle #Trnava2018 field that boasts 245 wrestlers from 40 different nations. 

The reigning 55kg champion, Fix, enters the Junior World Championships at 57kg, while Steveson, the 120kg gold-medal winner enters at 125kg. 

Steveson, the reigning three-time world champion will be looking for his fourth age-level world title. Since stepping on the international scene in 2015, Steveson has yet to drop a match on his way to claiming two Cadet World titles, and a Junior World gold medal. 

Daton FIX (USA), 2017 Tampere World champion. (Photo by Marion Stein). 

The other reigning champion, Fix, will be competing in his fifth age-level World Championship. Since taking tenth place at the 2014 Cadet World Championships, Fix has rallied to win three world medals. Fix won back-to-back bronzes, before claiming his first World gold at the Tampere World Championships. 

If Fix has hopes of winning back-to-back Junior World titles, he’ll have to go through returning bronze medalist, Arsen HARUTYUNYAN (ARM). 

Harutyunyan, the two-time age-level European champion dropped his 2017 Junior World quarterfinal bout against Ismail GADZHIEV (RUS), 11-9. Gadzhiev went on to take second place, dropping his finals bout to Fix, 12-1. 

The United States’ roster was scheduled to feature two of the three 2017 cadet world champions that were entered, but due to an undisclosed injury to Daniel KERKVLIET JR (USA), Aaron BROOKS (USA) will be the only American cadet world champion that is entered. 

Mehdi ESHGHIVASOUKOLAEI (IRI), 2017 Cadet World champion. (Photo by Martin Gabor) 

Iran’s Mehdi ESHGHIVASOUKOLAEI is the third cadet world champion that will be in action in Trnava where he’s currently entered at 61kg. 

With the absence of Kerkvliet at 97kg, the gold medal favorites are Feyzullah AKTURK (TUR)  and Zyyamuhammet SAPAROV (TKM). 

Akturk is down from 120kg where he grabbed the bronze medal at last years Junior World Champions, while Saparov is down from 100kg where he won a cadet world bronze medal. 


Piotr CARASENI (MDA), 2017 Cadet World bronze medalist. (Photo by Martin Gabor) 

Other previous age-level world medalists to pay attention to are Piotr CARASENI (MDA)(74kg), Abbas Ali FOROUTANRAMI (IRI) (92kg), Khadzhimurad GADZHIYEV (AZE)  (70kg), and Seyedabolfazl HASHEMIJOUYBARI (IRI) (86kg). 

SCHEDULE
Friday 
10:30 - Qualification rounds FS – 57-65-70-79-97kg
17:15 - Semifinal FS – 57-65-70-79-97kg

Saturday 
10:30 - Qualification rounds FS – 61-74-86-92-125kg
10:30 - Repechage FS – 57-65-70-79-97kg
17:15 - Semifinal FS – 61-74-86-92-125kg
18:00 - Finals FS – 57-65-70-79-97kgSunday 

Sunday 
16:00 - Repechage FS – 61-74-86-92-125kg
18:00 - Finals FS – 61-74-86-92-125kg

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.