#WomensWrestling

Stadnik, Chasing Olympic Gold, Confirms Run for '24 Paris Games

By Eric Olanowski

CORSIER-SUR-VEVEY, Switzerland (January 10) – Mariya STADNIK (AZE) officially put an end to the rumors that she’s hanging up her wrestling shoes, as she told United World Wrestling she's committed to competing through the 2024 Paris Olympic Games. 

There was a slew of retirement announcements following the Tokyo Olympics, and it was heavily speculated that the 33-year-old mother-of-two would call an end to her career after she won a bronze medal at the Tokyo Olympic Games – her fourth Olympic medal in as many tries. But the nine-time European champion (seven European Championships and two European Games) squashed the rumors, saying she still believes in her potential and has a burning passion for the sport.

“I think that as long as I have the desire to wrestle, I should fulfill all my potential,” Stadnik said. “I made this decision to continue wrestling as soon as I came back home [from Tokyo]. All my relatives and friends believe in me very much.  My son wants me to go on wrestling because he says I am very strong.”

Stadnik, who has a combined ten Worlds and Olympic medals and only ten losses since she made her senior-level debut at the 2008 Golden Grand Prix in Baku, sits alongside Kaori ICHO (JPN) and Saori YOSHIDA (JPN) as the only women in the Games history to claim a quartet of Olympic medals.

If she reaches the podium in Paris, she’d become the first-ever wrestler – male or female – to win five Olympic medals in one style. Furthermore, if Stadnik wins that long-awaited Olympic gold, she’d become the oldest Olympic champion in women’s wrestling by a long shot.

Icho, who won her Rio Olympic title at 32-years-and-2-months-old, holds the current record. Stadnik will be 35-years-and-8-months-old during the ’24 Paris Games.

“I would really love to have five Olympic medals. Each medal is a part of my life story; it’s a part of my way. There are five Olympic Rings, so having five Olympic medals would make history," she said.

But Stadnik, who won a bronze in Beijing and silver in London and Rio, understands that to sustain greatness at her age, she has to listen to her body and can’t compete as often as she once did.

“Competing four or five tournaments a year is perfect for me,” Stadnik explained. “The only problem I might have before going to Paris is I don’t know how my body would react to training. I have some experience that I need to use in the right way in order to compensate for that energy I had when I was 20 years old.”

Owing to a similar reason, the 2019 world champion has limited her participation in tournaments in past. In 2019 and 2021, she participated only in two competitions each year, perhaps to keep her body healthy and reduce the burden of cutting weight before competitions. Although she didn’t say when she plans on lacing up her shoes next, Stadnik is expected to compete at the ’22 European Championships in Budapest, Hungary (March 28 – April 3).

Stadnik's Resume:
Olympic Games: ????
World Championships:??????
Euro Championships: ???????
European Games: ??

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.