#WrestleIstanbul

Spencer Lee one step closer to Olympic dream

By Vinay Siwach

ISTANBUL, Turkiye (May 3) -- The world will finally see the return of Spencer LEE (USA) on a big stage. The one-time phenom is coming to Istanbul in a bid to qualify the United States for the Paris Olympics at 57kg.

Lee is a former U17 and U20 world champion and was primed to be the next superstar from the U.S. However, he could never get going at the international stage and only participated in an international tournament in 2024, eight years after his U20 world title. At the Pan-Am Championships this year, Lee won the gold medal at 57kg.

Despite his three NCAA titles and a college record a few can dream of, Lee hasn't returned to the international scene partly due to injuries and partly due to his college commitments. After two surgeries, battles with health, a heartbreaking loss in NCAAs, a long return and wins over former Iowa teammate Thomas GILMAN (USA) at the U.S. Olympic Team Trials, Lee is finally here.

"I’ve had such a tough time trying to stay healthy and trying to compete to the best of my ability,” Lee said after winning the trials. "I’m still not healthy but I’m healthy enough to wrestle hard against really, really good opponent.”

That's what he will have to do in Istanbul. In the 57kg bracket, Lee will be unseeded and can be drawn against any of the big names in the first round. Tokyo Olympian Georgi VANGELOV (BUL), former U23 world champion AMAN (IND), world silver medalist Alireza SARLAK (IRI) and local star Muhammet KARAVUS (TUR) are a few names he will have to keep an eye on.

The field also includes world bronze medalists Zanabazar ZANDANBUD (MGL) and Horst LEHR (GER) along with former European champion Vladimir EGOROV (MGL), Asian Games silver medalist Chong Song HAN (PRK) and Andrii YATSENKO (UKR).

If his opponents need a form check, Lee won four bouts at the trials, outscoring his opponents 35-11 with wins over Tokyo bronze medalist Gilman and Zane RICHARDS (USA). And his attacks are solid as ever as Gilman found out in the best-of-three series.

Three wrestlers in each Olympic weight class will receive Paris 2024 quotas in Istanbul, two being the winners of the semifinals and the third will be decided with a playoff between the two bronze medal winners. Lee would hope to secure it as the winner of the semifinal and avoid going, if fortunate, through repechage.

Apart from qualifying the U.S. in Istanbul, there is extra motivation for Lee to win in Istanbul. Lee's mother, Carry, is from France where she met Lee's father, Larry, both judokas. And, he can become the first Olympic champion for the U.S. in the lowest weight class since 2008.

Lee is aware that the road to Paris is still 'long and hard'. But the 25-year-old is ready.

"I have work to do."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.