#development

In Southeast Asia, boost in referee numbers

By United World Wrestling Press

PHNOM PENH, Cambodia (May 25) -- In a bid to improve the skills of referees in the region, an Introduction to Refereeing course was hosted by the Cambodian Wrestling Federation prior to the South East Asian Games.

The course was conducted between May 8-12 and organized by the President of Southeast Asia and Vice President of CWF Casey BARNETT.

Conducted by United World Wrestling Educator and IS Olympic referee Ashok KUMAR (IND), the course allowed referees from Southeast Asia to improve their skills prior to being evaluated at SEA Games for a potential UWW referee license.

There were 17 participants that took part in the course. This included referees from Cambodia, Indonesia, and Ukraine.

“Most of the candidates were young referees in their twenties. They were extremely enthusiastic and excited to learn about referee skills," Kumar said.

During the course, participants learned the foundations of what it takes to be a great referee. The areas covered during the course included: the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout.

The five-day course gave the participants extra practice because of the limited wrestling activities in the region.

Cambodia

Each day, they conducted theoretical sessions in the morning at the CamEd International Business School. Then in the afternoon, the participants had practical sessions at the training hall.

"The extra practice and longer course were perfect for the candidates. This was evident with the amount of improvement they showed on the final day of the course,” Kumar added.

At the conclusion of the course, the referee candidates completed the UWW Level 1 course and practical during the SEA Games. With their performance, they hope to see an increase in the number of UWW-licensed referees.

“The training course was a wonderful success with the excellent class instruction of Kumar and the amazing mentoring and supervision of Jang. The skills developed by our referees will make a long-lasting impact on the sport of wrestling in Southeast Asia by improving the standard of refereeing and competitions in the region," Barnett said.

Even the participants of the course expressed their satisfaction and hailed the course as transformative.

"Throughout the SEA Games in Cambodia, I had the opportunity to participate in Referee Training Course which was educated by an expert educator from UWW. I used to doubt and ask myself if I can make it or not. As a result [of the course], I was able to successfully achieve it,” Huy LYSIENG, a Cambodian referee, said.

Another referee added that the emphasis was put on the right areas and the course will help them perform their duty in the right manner. 

“I particularly enjoyed the structure of the course," Mykyta SHYMKO, a referee from Ukraine, said. "It managed to strike a balance between theoretical knowledge and practical skills, allowing us not only to understand the rules of wrestling but also to apply them in practice. It was also wonderful to see that you placed special emphasis on ethics and fairness in refereeing, making our sessions even more valuable.”

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.